ICT Overview & Opportunity in Thailand

Dr. Thanachart NumnondaExecutive Director

IMC Institute

4 February 2013

ICT Overview&

Opportunity in Thailand

ICT UsagesIn Thailand

Population: 67.09 million

GDP: $345 Billion

GDP per Capita $5,394

GDP (PPP) : $602 Billion

Labor force 39.62 Million

Unemployment rate 0.7%

Thailand Overview

Thailand ICT Overview

Internet Users : 20,100,000 Penetration 30%

Mobile Subscribers : 78,667,910Mobile Penetration 117%

Broadband Subscribers 3.39 Million homes

Facebook Users 18,271,480

Smartphone shipment in 2012 is estimated at

6 million units [IDC]

Thailand Smartphone/Tablet Shipment 2012

Tablet shipment in 2011 is around480,000 units and expected to be

2.5 million units in 2012 [NSTDA]

Mobile Usage in Thailand

AIS 35.3 Million Subscribers, DTAC 23.8 Million and True Move 20.3 Million [Q3, 2012]

Smartphone usage in 2010 is 18% and expect to grow to 60-65% in 2015 [Frost & Sullivan]

78% of smartphone users have iPhone.

Thais are ready to spend three times their average monthly salary for a phone

Top websites in Thailand

Facebook

Google Thailand

Google

YouTube

Yahoo

Windows Live

Blogspot.com

Pantip.com

Sanook.com

WikipediaSource :Alexa

Value in Million Baht

Source: NECTEC; April 2012

ICT Market Survey

ICT Market Survey

Source: NSTDA; April 2012

Source: NSTDA; April 2012

Communications Equipment 2011

Source: NSTDA; April 2012

Communication Services 2011

Software Market Survey

Value in Million Baht

Source: TDRI, SIPA; April 2012

e-Commerce usage in Thailand in 2011-2012 is estimated to be at 67%

and M-Commerce is at 37%: One of the top growing country in Asia

[Survey be MasterCard]

e-Commerce in Thailand

Internet/Mobile Banking in Thailand

Source : Bank of Thailand; June 2012

Internet Banking- 4.85 million accounts- Number of transactions 28.8 million- Amount of transactions 3,200 billion baht

Mobile Banking- 725,000 accounts- Number of transactions 7.46 million- Amount of transactions 82 billion baht

Thailand Top 10 Shopping Websites

Source : http://shopping.truehits.net/

463,751 Visitors

162,575 Visitors

89,824 Visitors

46,276 Visitors

39,739 Visitors

231,992 Visitors

150,634 Visitors

72,494 Visitors

41,686 Visitors

37,695 Visitors

Thailand asa Gateway to ASEAN

AEC 2015

18

19

20

IT Industry Competitiveness 2011

Source: EIU2011

21

ICT OpportunitiesIn Thailand

Opportunity in Thailand

Thailand is a gateway to CLMV, emerging market and more investment on ICT infrastructure.

ICT spending increases in several industries, especially Telco

Destination for ICT outsourcing.

Opportunity for venture capital to invest on many innovated start-up companies in Thailand.

ASOCIO Summit in September

24

3G Licenses have been granted to telecom operators.

Tablets/Smartphone explosion

Internet banking and mobile banking will be on high

demand.

Government Cloud service& Smart Thailand project.

2013 will be the yearof e-commerce. Expect to reach

almost Bt15 billion (Paypal)

Online consumerization Social media marketing

Personal cloud

Retail will go more online.More investment on ICT.

Example: Japanese IT Outsourcing Companies in Thailand

A subsidiary of Index Corporation Japan, also provide mobile content and services to mobile users in Thailand. Nearly 100 staffs.

Established in Thailand since 1991, currently has nearly 300 staffs. Providing system development and outsourcing services.

An IT subsidiary of Isuzu Tri Petch which has nearly 140 staffs. Ictus is an one stop solution provider which an annual sales of 372.4 million Baht.

Start-up Software Companies

Asia Software Summit

Organized by SIPA, ATCI, etc.

26-28 September 2013

ASOCIO Summit

Asia Software Exhibition

Business Matching

30

Thank you

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