ICT Ipsos Flyer

Whether your business is a starter or an existing player, ICT report is a requirement for all agile firms to be able to understand and promote the general media, internet, e-commerce, electronic gaming, and mobile phones usage and habits.

Information areas provided by ICT:

General Habits:
 Products currently owned at home
 Products intended to buy in the future
 Main sources of information
 Most credible media
 Media platforms to use less in the future

Internet:
 Online viewing of TV channels, online listening to radio station, online reading of daily newspaper
 Search engines used & subjects tracked online
 Email usage & chatting platforms used
 Downloading online
 Social networking usage (recency of use, time spent, main purpose for using)

E-commerce:
 Penetration of E-commerce
 Types of E-commerce used in the past 6 months
 Purchasing online and types of products purchased

Electronic Gaming:
 Penetration of playing electronic games
 Device used when playing electronic games
 Electronic gaming usage habits (recency of playing, time spent per day, genre usually played)
 Playing of electronic games online

Mobile Phones:
 Types of mobile phone used (Smartphone, ordinary)
 Smartphone usage habits (operating system used, usage of internet, activities done, downloading applications & types used)
 Average time spent on receiving and sending calls
 Average number of SMS received and sent