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Bridge
Workgroup
Switch
Color/Subdued
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NetRanger
NetSonar
Cisco
7507
Cisco
7505
Cisco
7500
(7513)
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Channelized
Pipe
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Unprotected Optical
Protected Optical
Metro 1500
ONS 15540
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Secure Router
Secure Catalyst Switch
Secure Server
Security Management
Secure Endpoints
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IBM Mini
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and Subdued
Line: Serial (Use Thicker where There Is Space)
Line: Circuit-Switched
Line: Ethernet
Icons: Media
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Lock
Key
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Cisco Unified Contact Center
Cisco WAAS Mobile Client
Cisco WAAS Mobile Server
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UCS 5108 Blade Chassis
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Informational Graphics
Informational graphics are a library of graphic shapes used to
develop charts, diagrams, and abstract visuals. These graphics help
illustrate business and technology ideas while maintaining brand
compliance and consistency across Cisco presentations
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How to Use Them
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Library (Cont.)
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The obvious question now is, how successful have we been so far in
conveying our brand aspirations. For the most part, very
successful. How do we know. We’ve asked our customers.
In the fall of 2002, Ogilvy Mather interviewed Cisco
customers—TDMs, BDMs, Enterprise, Service Provider, Channel
Partners, Media, Employee—from our 8 most important countries (US.
Canada, Japan, China, UK, France, Germany, and Italy) to better
understand their perception of Cisco. They found that Cisco had an
unequaled position as a stable market leader, that we have a
close—almost synonymous association with the network and the
Internet, and that our products are known for their reliability and
high quality. Most of the interviewees saw Cisco as a pragmatic yet
visionary company that is not necessarily leading edge but focuses
on delivering the right technology at the right time. They viewed
Cisco as honest, confident, knowledgeable, and market driven.
On the negative side, participants in the study were not consistent
in their impression of Cisco’s customer service and support—most
commented favorably, but too many did not, and this should be a
concern. Cisco is also frequently seen as arrogant and inflexible
and the high cost of the products is not always seen as worth the
money.
© 2009 Cisco Systems, Inc. All rights reserved.
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