iCLiCK system

Sercotel proposal Presentation by LittleVoice

18th November 2012

Monday, 19 November 2012

Sercotel Proposal


Add Video Tab

• Add ‘video’ tab for participating hotels

• Provide virtual experience

• Provide external booking or availability links to website

• Add and remove special offers dynamically


You Will ‘See’ It On Google

• Visual thumbnail of the Hotel will appear in Google search

• 85% will click on the thumbnail to view (Forbes)


Share Interactive Video On FaceBook

• Share video call-to-actions on Social media

• Post special deals and offers to share

• Add sales point


Re-Brand Sercotel YouTube Channel

• Create Sercotel branded YouTube channel

• Organise video into structured locations

• Create multi-language video descriptions and keyword tagging


You need 4 thingsTo satisfy the new SEO algorithm critera


• Video (prioritized over text results)

• Google annotations

• Interactivity

• Improved viewing duration


You should see video not so much as an engagement tool but an SEO device


...add interativity and external linking functionality


Results?


Statistics for value added video

• Ranked No1 on Google for ‘Flotilla holiday sailing Greece’ • 100% domination on first 3 Google page results• End of season Oct 2012 - 7.97% sales conversion from Youtube with Facebook support• 1 hour per person average view time• 2013: Projected 8% sales conversion from Youtube alone

Sailing Holidays LTD: Smallest operator in GreeceVideo channel launched 19 September 2012


100% Video dominance Test it...Google ‘flotilla sailing holidays Greece’ (Keywords used by all operators in the region)

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Statistics for value added video


YouTube Statistics

• 85% would rather watch a video then read text (Forbes)• Youtube is the 2nd largest search engine• 1 billion users of Youtube per month• 65% retail sales improvement on websites with video• Youtube users spend £2.9 billion per month• Youtube dominate the video market by 86%• 43% of Facebook is about Travel related topics


What can we provide?


LittleVoice Services

• Design iCLiCK channel for participating Sorcotel hotels

• Scope, film, edit, compose music

• Design responsive website or app for smart devices

• Re-edit current video content into interactive content

• SEO video meta tagging

• Embed multi lanuage video subtitles

• Add call-to-action buttons to sales portals and interlink relative menu structures

• Introduce Google ‘TrueView’ advertising for special deals .12% click through, 06p per click.

• Embed interactive video plugin on FaceBook

• Include current website discount deals remotely

• Training on how to manage the channel


..We also shoot award winning videos


What can we provide?


LittleVoice Project Scope Arrangements

Stage 1 Project scopeDetails of full scoping requirements to be discussed. Approximately 1 week.

Stage 2 Fee based structure based on editing, building interactive channel and implementation.

Stage 3 Support (includes training) and handover

LittleVoice will also provide 15% production discounts until 18th January 2013



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