Use of Professional Information and Copyright Compliance Challenges for Research-Driven Companies Kim Zwollo, General Manager, RightsDirect ICIC 2013, Vienna
ICIC 2013 Conference Proceedings Kim Zwollo Rights Direct
Jan 26, 2015
Use of professional information and copyright compliance: Challenges for research driven companies
Kim Zwollo (RightsDirect, Neatherlands)
How do international copyright rules govern the reuse of scientific and other types of content in the corporate environment? Which are the most outstanding trends in copyright law worldwide affecting both the creation of scientific and technical information and its use in businesses? What are the main copyright-related challenges for content users and scientific information professionals, and how can research companies provide their researchers and other employees with easy and copyright-compliant ways to access and share content?
The presentation will provide answers to these questions. Its first section will give an overview of the international framework of copyright with special emphasis on European regulations, followed by an analysis of the various trends in copyright law and business models that will shape the landscape of scientific information dissemination and use in the coming years. The second section will address the ways in which scientific and other types of content is used in multinational companies, with particular reference to digital information workflows in research driven industries, and the challenges from the copyright perspective. Finally, the third section will examine some of the solutions that corporations can apply to ensure that information sharing practices are smooth, efficient and copyright compliant.
Kim Zwollo (RightsDirect, Neatherlands)
How do international copyright rules govern the reuse of scientific and other types of content in the corporate environment? Which are the most outstanding trends in copyright law worldwide affecting both the creation of scientific and technical information and its use in businesses? What are the main copyright-related challenges for content users and scientific information professionals, and how can research companies provide their researchers and other employees with easy and copyright-compliant ways to access and share content?
The presentation will provide answers to these questions. Its first section will give an overview of the international framework of copyright with special emphasis on European regulations, followed by an analysis of the various trends in copyright law and business models that will shape the landscape of scientific information dissemination and use in the coming years. The second section will address the ways in which scientific and other types of content is used in multinational companies, with particular reference to digital information workflows in research driven industries, and the challenges from the copyright perspective. Finally, the third section will examine some of the solutions that corporations can apply to ensure that information sharing practices are smooth, efficient and copyright compliant.
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Use of Professional Information
and Copyright Compliance
Challenges for Research-Driven Companies Kim Zwollo, General Manager, RightsDirect ICIC 2013, Vienna
Agenda
1. Who is RightsDirect / CCC?
2. Market research on corporate content sharing behavior
3. How to become “copyright compliant”
4. Text and Data mining Pilot
10/21/2013
Who is RightsDirect/CCC?
Copyright Clearance Center: Making Copyright Work
Rightsholders Content Users
600+ million rights from:
• Publishers
• Authors
• Creators
• 35,000 companies
• Employees worldwide
• Users in 180 countries
Rights Licenses
$ $ $
10/21/2013
Licensing Solutions
Rights Management
Content Delivery
Copyright Education
10/21/2013
Content Use at Work
10/21/2013
Weekly Content Sharing
81% share with their immediate teams
75% regularly receive content from peers
© Outsell, Inc. All rights reserved.
Sharing Content Weekly ….. and often daily
© Outsell, Inc. All rights reserved.
22%
28%
29%
52%
57%
81%
International Colleagues
Clients
Business Partners
Executives
Colleagues within
Immediate team
7
Ways People Share Content
Method %
Email attachments 87%
Link in an email 67%
Cut content from source and insert in email 48%
Photocopy, print-out 37%
Intranet, wiki, shared network 24%
Collaboration software 11%
© Outsell, Inc. All rights reserved.
8
Copyright Awareness in the Workplace
44%
32%
19%
5%
Aware of copyright policy
Unsure policy details
Don't know of policy
No policy
56% lack policy or awareness
9
© Outsell, Inc. All rights reserved.
92% say it’s important to protect their
organization’s Intellectual Property.
Workers Have Conflicting Views
© Outsell, Inc. All rights reserved.
65% believe that if they get free information
online or in print, they’re free to share it.
10
Common Copyright Challenges
Employees Don’t Understand Copyright Rules
11
• See online content as free to share
• Assume subscriptions can be forwarded
• Unsure if permission is needed and how to get it
• Copyright varies across countries
10/21/2013
How to become:
“copyright compliant”?
13
Options to
Minimize
Risk
Restrict
content access
14
Options to
Minimize
Risk
Negotiate multiple licenses
15
Options to
Minimize
Risk
One license, comprehensive rights
Our Solution exists of 3 parts….:
On Copyright Education: Helps employees understand
the basics of copyright and their responsibilities
RightSphere: Rights advisory software tool for
employees to instantly check permissions online
Multinational Copyright License: more than 600 million
rights from 12,000 global publishers. Collaborate with other
licensed companies to exchange published information.
Copyright Compliance: 5 recommendations:
• Appoint a copyright expert
• Create (or update…) a copyright policy
• Communicate the policy within the organization
• Educate staff about copyright and content use
• Provide effective licensing solutions
10/21/2013
Text and Data Mining Pilot
Some practical T&DM challenges….
• How to get access to the “widest body of content”?
• Is it legally allowed to text-mine subscriptions?
• How to get access/rights for unsubscribed content?
• How to get the correct structured XML data?
In summary: how to handle:
– Permissions
– Unsubscribed content and rights
– Structured XML data
From ALL publishers?
10/21/2013 19
TDM pilot: Helping TDM Researchers C
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10/
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The service is designed to be
used in conjunction with existing
enterprise text mining systems.
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CCC’s Text and Data Mining Service: Features
• Search and access multiple STM publishers’ full-text archives via web interface or RESTful API
• Obtain a standard license for all content
• Create result sets including articles from existing subscriptions and unsubscribed articles
• Download result sets in normalized XML format
10/21/2013 21
TDM Pilot Roadmap
Initial Pilot Release
• May - Web UI
• August - Enhancements
API Release
• October 2013
• Additional user testing
Pilot End
• December
• Decision to begin publisher outreach.
Commercial Release
• Content Purchase capability
• Timing 2014 TBD
10/21/2013 22
Thank you! …. questions?
Kim Zwollo, General Manager, RightsDirect Tel +31 20 312 0437 [email protected] [email protected]
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