Icelandic women in business

By Analis Barrood

Icelandic Women in Business

Halla Bogadóttir – Kraum

• Started a competition where designers were invited to come up with products in the spirit of one of Iceland‘s most prestigious painters, known simply as Erró

• Intention was to combine the designs of many artists all under one roof

• Houses artists for DesignMarch

• Be Happy in the Rain Dear

• It is very fitting that Icelandic products are being sold in this historical building since it was originally built to promote Icelandic production.

Halla Bogadóttir – Kraum

Rósa Helgadóttir – Rosa Design

• Lace armbands

• Reused pieces to make “Patchwork” clothes from

• Seeks inspiration in the Icelandic wilderness, the terrain and weather conditions it has

• Facebook

• Attempts to add some color

Rósa Helgadóttir – Rosa Design

Björk Gudmundsdottir

• Entertainer and musician

• Began with three separate bands

• Profits with principles• Fund named after herself which aims to invest in sustainable

environmental projects and local cultural enterprises

• Set up in collaboration with economist Halla Tomasdottir, and banker Kristin Petursdottir

Björk Gudmundsdottir

Sædís Bauer Halldorsdottir

• Studio/boutique is located at the Old Harbour in Reykjavik – refurbished

• “The nature is where I energize myself and get inspiration surrounded by beauty, peacefulness, fragrance and sound. Green jewelry, fair trade and environmentally friendly practices are important to me.”

• Workshop and studio are one in the same

• Etsy and Twitter

Sædís Bauer Halldorsdottir

Runa Magnusdottir and Bjarney Ludviksdottir - BRANDit

• Specializes in teaching established business owners about the tools necessary to run a successful business and maintain a positive and powerful brand

• Bjarney - “Kvenefli” (“Power of Women”) It connects powerful Icelandic women to support other women who are not able to afford personal coaching to reach their full potential

• “The attendees will be inspired by Icelandic nature while they are reinvigorating their own branding”

Runa Magnusdottir and Bjarney Ludviksdottir - BRANDit

Sigrun Lilja Gudjonsdottir - EFJ

• Eyjafjallajökull by Gyðja is the first Icelandic fragrance from Gydja and is made of water and ice from the volcano and glacier Eyjafjallajökull

• Comes with a piece of lava from the explosion

• Eau de toilette for men, VJK Vatnajokull

• “The Icelandic nature has inspired me in all of my work as a designer and entrepreneur. That is why I wanted to make a unique perfume which would enable women around the world to feel the energy that inspires me every day.”

Sigrun Lilja Gudjonsdottir - EFJ

Conclusion• Down-to-earth about their accomplishments

• Clean up men’s mess after economy crashed

• Help each other out

• Follow their passions