ICEF LIVERPOOL SEMINAR How to work with Agents … Practices for Higher Education Institutions, a Practical Approach for Success"? ICEF LIVERPOOL SEMINAR. ... (especially on topics

"How to work with Agents

Best Practices for Higher Education

Institutions, a Practical Approach

for Success"?

ICEF LIVERPOOL SEMINAR

Did you know that at any given time

there are about 10.000 planes in the air

(flight radar)

Who flew in by airplane?

•Owner of 4 different companies

•Educational company 5 different brands:(Study-Globe | Information planet Netherlands | Stagehuis |

Internship provider | GET international)

•Msc Organisation sience

•IT, Army, Ambassy

•ICEF events attend 10+

•Bad with jokes

•Terrible at powerpoint!

•Even worse dancer

Me - Jeroen Bastiaansen

1. Agent development

• year 1-3

• year 3-6

• year 6- X

2. Call

• More personalised communication

Summary of previous presentation

•Core focus

•Do’s and Don’ts examples

•What am i to you?

• Needs

•Tips and Tricks

And now.....

What is the core business of an agency?

1. Market your institution/programs

2. Recruit students

Agree or not?

Core

Do’s and don’ts

1. Simple contracts

2. Understandable fee’s and programs

3. Practical things

4. Dont waste time on “bullshit”

If agree?

Do’s and Don’ts: Contract

Avarage contract is 24 pages...

If i have 1000 partners ...

I have 24.000 pages

If i read 1 page per minute

It takes me 10 weeks to read it!

Do’s and Don’ts : fees

•Intake dates (US uni’s)

•Entry requirements

•Language (mixed / complicated) (ESERP)

•Apply yourself

•Reply within 48 hours (LUCT example)

Do’s and Don’ts: Practial things

• Invoicing (Maxime)

• Admissions (hulp)

•Tests (IELTS, TOEFL, DELE, DALF, GMAT,

SAT, ACT, Personality, IQ, EQ ect etc)

Don’t waste time on “bullshit”

1. Material

2. I Need you! How can I help (example)

3. Procedure

4. Resources

What do agents need

Agent or representatives?

part of your organisation or external

company ?

What not: int. Recruitment example

What am i to you?

• Material - make it look good

• How saleable are you?

• Remind me - over and over again

• Get to know me

Tips and tricks 1

• Make me part of your local team

• Motivate me like you motivate staff

• Help me (white label material, movies etc)

• Put in more effort over time

• Be clear (especially on topics like budget)

Tips and tricks 2

Questions, Comments