Ice Cream and Content Marketing

Ice Creamand

Content Marketing

Take a look at these two scoopsof mint chocolate chip ice cream.

The scoop on your leftis a cheap store brand.

The scoop on your right is amore expensive name brand.

I’m not going to tellyou what brands they

are because that’snot the point…

I’m not doing a review of ice cream here.

What I am going to do is draw an analogy

between ice cream and marketing content.

Just so we’re all onThe same page here,

Let me define the term “marketing content”

in the context ofthis discussion.

MARKETING CONTENT

nounany content that is used to attract and engage with a clearly defined audience with the objective of driving profitable customer action.

OK… back tothe ice cream.

As you look at thesetwo scoops of ice cream,

you may not see a hugedifference between the two.

Each is mint green in color,and contains pieces of chocolate,

but if you tasted them, you’dnotice some distinct differences.

You’d notice that the more expensive ice cream has a creamier texture

and richer mint flavorthan the cheaper ice cream.

You’d notice there are more pieces of chocolate in the more expensive

ice cream,

and that the pieces are larger.

Most importantly,

you’d know that the more expensive ice cream tastes much better overall.

Bottom line…

The more expensive ice cream is far superior to the cheaper brand.

Why?

Because the more expensive ice cream

was made with higher quality ingredients.

And, while ice cream made with higher quality ingredients

costs more, it will be more popular with

consumers.

So, what does all this talk about ice cream

have to do with marketing content?

Like ice cream,most websites, blogs, and other marketing

pieces can look pretty impressive atfirst glance.

In fact, with all the design templates

available out there, it’s pretty hard not to have

impressive looking marketing pieces.

But, just like ice cream, it’s not enough that

your marketing pieces look good.

They actually haveto be good.

And, just as thebest-tasting ice cream requires high quality

ingredients,

profitable websites, blogs, etc. require high quality content created

by experienced professional writers.

And, while hiringan experienced

professional content writer costs more,

the content they create will be more effectivein driving profitable

customer action.

Think about thatwhile I go dish up a bowl of my favorite

ice cream.

© Copyright 2016, Bob Ford.All rights reserved.