How Entrepreneurs Build Relationships Through Social Media Jennifer Middlin
Dec 05, 2014
How Entrepreneurs Build Relationships Through Social MediaJennifer Middlin
About MeFreelance Marketing Consultant with
nearly a decade in technology marketing and PR.
@jmiddlin@NEO_Center@IgniteLansing@TEDxLansing@MidMichTweetUp
facebook.com/jennifer.middlin
linkedin.com/in/[email protected](517) 402-4561
Don’t drive yourself crazy…
What it is, and what it is not.
Icons of the web
Top million sites on the web.
The area of each is proportional to their reach.
Location Services
The Data
Facebook•More than 50% Female•Aged 25 – 54 compromise more than half
of users•More than 500 Million Users
Twitter•105 Million Users (300,000 per day)•75% use 3rd party apps. 37% on phones
Why do we follow companies on Twitter?
Future product updatesInformed about companyDiscounts & promotions
Upcoming salesSamples and coupons
Fun/EntertainmentExclusive content
Learn more about companyShow support
Share ideas and feedbackEducation about company topics
RecommendedReceive direct messages
0 5 10 15 20 25 30 35 40
Ad Spending
Purchase DecisionsUsers that turn to Social Media when making purchasing decisions.
Regularly turn to SMSometimes turn to SM
So you know you should… But what do you do now that you’re here?
What is your goal?
•Social Media Purpose Statement▫Build brand visibility and authority▫Increase influence with target
community▫Promote services▫Link-building and SEO▫Increase website/blog traffic▫List building and lead generation▫Customer Service▫Community Building
How to interact1. Commit to it, check daily, Tweet multiple
times per week.2. Consider how it fits in the organization.3. @, RT & DM.4. DO NOT simply assign Facebook or
Twitter to an intern or pay someone to Tweet for you.
5. Be a resource, answer questions, links, be polite, helpful and engaged in the community.
Finding followers and fans
•Twitter, Facebook and LinkedIn all have recommendations.
•Follow customers, your community, your competitors.
•Find key influencers and bloggers.•See who follows who. Pay attention to
RT’s.
Twitter Tools•Hootsuite – Daily management
•Smart Phone Apps▫iPhone: EchoFon/Twitter▫Droid: Seesmic/Tweetcaster ▫Blackberry: TiwtterBerry
•TwitterGrader – Top users, quality
•Klout – User quality
•Twibes/WeFollow – User Finder
•#FF – Follow Friday (user finder)
•SocialOomph – Autofollow users
•Jing – Sharing images and videos
•http://oneforty.com - Directory of tools
7 Deadly Sins
1. Greed: Twitter by default is a self-centered tool, but it's 100 times better if used as a conversational tool.
2. Gluttony: Get followers fast!!!!
3. Sloth: Imagine having a conversation in person with someone where that person takes an hour to reply to you, face-to-face.
7 Deadly Sins4. Envy: We should follow people based on
interest, not out of courtesy.
5. Wrath: It takes a thousand tweets to build a reputation and one to change it all. Think first.
6. Lust: We are visual beings. Every tweet, every DM, represents your company, and more specifically you as a person.
7. Pride*: Don't just talk about yourself, spread pride of others, too. Retweet, comment, and share their accomplishments.
@jmiddlin@NEO_Center@IgniteLansing@TEDxLansing@MidMichTweetUp
facebook.com/jennifer.middlin
linkedin.com/in/[email protected](517) 402-4561
Any questions?