FIRECHAT, BLEEP, AND P2P- LED MOBILE COMMUNICATIONS Antoine RJ Wright (@mobileminmag) #ICCMAU 2015
FIRECHAT, BLEEP, AND P2P-LED MOBILE COMMUNICATIONS
Antoine RJ Wright (@mobileminmag) #ICCMAU 2015
In what channel are these selfies shared most?Antoine's Sydney/Cairns/ICCM AU pics: https://www.flickr.com/photos/arjwright/
A REVIEW
Several talks around mobile, connectivity, and context at #iccmau
➤ Talked about the present of mobile as people's primary, the real personal computer
➤ We looked at the web and steps forward➤ We talked about how content is good, but context and
interaction are better
A COMFORT LEVEL
WITH EMAIL
➤ Recipient-Organizing Communication Channel➤ Works everywhere➤ Filters and Rules
AN INTEREST WITH SOCIAL
MEDIA
➤ Youth-oriented➤ Backchannel and "conversation of the commons"➤ Targeted messaging (and analytics)➤ Very wide or very niche reach
MESSAGING AS
ANOTHER LINE
WHAT, WHY➤ Instant communication➤ Similar to SMS, versatile as
MMS and hyperlinks➤ Synchronous and
Asynchronous methods➤ Conversations not just
advertisements➤ Challenge of open and
closed protocols (for example, XMPP)
BUT WHAT ABOUT SMS
#SMSDANCE
3.2B Internet Users6.2B SMS3.5B MMS
http://communities-dominate.blogs.com/brands/2015/06/mobile-first-mean-what-it-means-sms-first-of-course-the-only-gorilla-in-mobile-is-sms-text-messaging-of-course-45x-bi.html
A FEW MESSAGING PLATFORMS
WECHAT ➤ text messaging, hold-to-
talk voice messaging, broadcast (one-to-many) messaging, video conferencing, video games, sharing of photographs and videos, and location sharing
➤ iOS, Android, Windows Phone, Blackberry, Symbian, S40, OSX, Windows
➤ 600M Actives
FACEBOOK MESSENGER➤ Text, voice, images, money
transfers, video calling ➤ iOS, Android, Web browser➤ 600M Actives
SKYPE➤ Video and voice calls, text,
IM, conferencing, file/media transfers
➤ iOS, Android, Windows, Windows Phone, Symbian, MeeGo, Bada, OSX, Blackberry... XBox
➤ ~150M Actives
FIRECHAT➤ uses wireless mesh
networking to enable smartphones to connect via Bluetooth, Wi-Fi, or Apple’s Multipeer Connectivity Framework without an internet connection by connecting peer-to-peer
OTHER MESSAGING SERVICES➤ Telegram➤ Bleep➤ Viber➤ Line➤ Snapchat➤ ooVoo
SUMMARY&
TAKEAWAYS
➤ Mobile is the real PC➤ Mobile web is great, and moving forward➤ Content is good, Context is better➤ Presentation is good, Interaction is where
transformation lies
RECOMMENDATIONS➤ Pay attention to primary messaging platforms➤ Some platforms don't need the Internet, investigate
them for reach and interaction➤ This space changes fast, ask kids "what's your top
three apps" to keep aware
END
ANTOINE. RJ
WRIGHT@mobileministrymagazine
@arjwright