ICCFA University 2015 - The New Facebook
Aug 17, 2015
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Facebook Success
Branding
Engaging Content
Growth Ads
Boosted Posts
Top of Mind Awareness
Targeting
Email Marketing
Why Facebook? Change Funnel Strategy
• Grow your audience
• Engage to build loyalty and reach• Target Your Messaging• Convert Your Leads (Your Secret Marketing Weapon)
Making it easy Free Stuff & Questions
Boulder, CO
Happy Birthday!
100+ United States Patents
Marketing Automationfor Funeral Homes &
Cemeteries
Digital Marketing Funnel
1. Grow
2. Engage
3. Target
your audience
your fans
your messaging
4. Convert your leads
Digital Marketing Funnel
1. Grow
2. Engage
3. Target
your audience
your fans
your messaging
4. Convert your leads
Facebook Ads
Create Campaign
Target Your Audience
Add Graphics
Add Your Copy
Positive CTA
Local
Budget & Reach
Watch Results Closely
The Game is Changing!
• Watch out for fake likes!• Fans are less important• Trends: custom audiences, niche
targeting, boosting
Page Likes
Digital Marketing Funnel
1. Grow
2. Engage
3. Target
your audience
your fans
your messaging
4. Convert your leads
The Game is Changing!
• Video becoming more important• News and updates• Overly promotional links earn
penalties• Avoid link-bait
Facebook Posting
Digital Marketing Funnel
1. Grow
2. Engage
3. Target
your audience
your fans
your messaging
4. Convert your leads
Audience
Targeting
Budget
Reach
BOOST Your Post
The Game is Changing!
• Targeting is critical!• Advanced targeting:
– Demographics– Website visitors– Customers (via email addresses)
Boosted post
Digital Marketing Funnel
1. Grow
2. Engage
3. Target
your audience
your fans
your messaging
4. Convert your leads
Move down the funnel
Informational Guide or eBook
Webinar
Service Discounts
Promotional Giveaways
T-shirts, Calendars and more!
Sweeten the Pot
Trigger
Here’s the offer
Week 2 Testimonials
Week 1 Benefits: “Did you know…”
Week 3 Next steps & CTA“When can I call?
Week 4
Drip Marketing Email Campaign
The Game is Changing!
• Get their attention• Good subject line• Value-added content• Calls to Action• Mobile responsive
Responsive Design
Social Media Email
Marketing Automation
Social Media Email
Marketing Automation
The Copilot
5
Why Facebook? Change Funnel Strategy
• Grow your audience
• Engage to build loyalty and reach• Target Your Messaging• Convert Your Leads (Your Secret Marketing Weapon)
Making it easy Increase your revenue Free Stuff & Questions
1. Full Presentation
2. Facebook Ad Tutorial
3. 5 Custom Posts!
4. First to Market Advantage
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