International Congress and Convention Association . www.iccaworld.com Global meeting trends and best practices: The “Third Wave” of competitive advantage in the meetings industry: Martin Sirk CEO, ICCA
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International Congress and Convention Association.
www.iccaworld.com
Global meeting trends and best practices: The “Third Wave” of competitive advantage in the meetings industry:
Martin SirkCEO, ICCA
International Congress and Convention Association.
www.iccaworld.com
• 1,050+ members; 95 countries
• 20,000 rotating international association meetings tracked
• Global presence since 1963
• http//50years.iccaworld.com
ICCA – International Congress & Convention Association
International Congress and Convention Association.
www.iccaworld.com
• Tourism + Logistics + Marketing
• The 2nd wave
• The 3rd Wave
The “Third Wave” of competitive advantage
International Congress and Convention Association.
www.iccaworld.com
• Tourism + Logistics + Marketing
• Intellectual capital + Economic development + Bidding skills
• The 3rd Wave
The “Third Wave” of competitive advantage
International Congress and Convention Association.
www.iccaworld.com
International Congress and Convention Association.
www.iccaworld.com
International Congress and Convention Association.
www.iccaworld.com
International Congress and Convention Association.
www.iccaworld.com
Are tourism & culture being overtaken by intellectual prowess in the hunt for international meetings success?
International Congress and Convention Association.
www.iccaworld.com
• Tourism + Logistics + Marketing
• Intellectual capital + Economic development + Bidding skills
• The 3rd Wave: Beyond bidding
The “Third Wave” of competitive advantage
International Congress and Convention Association.
www.iccaworld.com
• Create your own events• Innovative teamwork & partnerships• Objective orientation• Psychological awareness• Business-on-the-books: exploit!• Big Data
Success in the “Beyond bidding” era
Success in the “Beyond Bidding”era
International Congress and Convention Association.
www.iccaworld.com
• Create your own events• Innovative teamwork &
partnerships• Objective orientation• Psychological awareness• Business-on-the-books: exploit!• Big Data
Success in the “Beyond bidding” era
Success in the “Beyond Bidding”era
International Congress and Convention Association.
www.iccaworld.com
• Create your own events• Innovative teamwork & partnerships• Objective orientation• Psychological awareness • Business-on-the-books: exploit!• Big Data
Success in the “Beyond bidding” era
Success in the “Beyond Bidding”era
International Congress and Convention Association.
www.iccaworld.com
• Create your own events• Innovative teamwork & partnerships• Objective orientation• Psychological awareness • Business-on-the-books: exploit!• Big Data
Success in the “Beyond bidding” era
Success in the “Beyond Bidding”era
International Congress and Convention Association.
www.iccaworld.com
• Create your own events• Innovative teamwork & partnerships• Objective oriented• Psychological awareness• Business-on-the-books: exploit!• Big Data
Success in the “Beyond bidding” era
Success in the “Beyond Bidding”era
International Congress and Convention Association.
www.iccaworld.com
• Create your own events• Innovative teamwork & partnerships• Objective oriented• Psychological awareness• Business-on-the-books: exploit!• Big Data
Success in the “Beyond bidding” era
Success in the “Beyond Bidding”era
Available data
International Congress and Convention Association.
www.iccaworld.com
• Control the environment• Translate brand values into event
experience• Create a community• Meeting isn’t “stand-alone”• Procurement’s role increasing• Disruptive intermediaries
Changes in the corporate meetings market
International Congress and Convention Association.
www.iccaworld.com
Thank you
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