’ CleanUp Israel have joined forces with Hof-Naki (Israel Ministry of Environmental Protection) & Ruach-Tova, to execute Ocean Conservancy’s ICC operation in Israel. Here in Israel, it was decided that this year’s 25th anniversary of the operation would be extended to the whole period of Sukot holiday to allow as many volunteers as possible. In more than 30 individual Beach Clean Up operations, from Nahariya in the North to Eilat In the South, the number of volunteers participating in beach clean ups was reached, and exceeded the target of 2500!! Residents, Pupils soldiers and overseas volunteers have participated in this huge clean up event, which was a great success; tons of rubbish was collected. A small yet visible difference to the environment, yet a big difference in the volunteers’ mind-set. The individual operations were initiated by schools, by local authorities, youth groups and individual volunteers. All groups were all assigned a guide, an environmental volunteer with Hof Naki, who co-ordinated each operation on the day; they would meet on arrival for a brief and explanation regarding nature preservation, then distributed bags/hats/gloves etc and coordinated the removal of the collected waste by the local authority. The volunteers were asked to fill a questionnaire regarding the waste found. The information collected is used to build a global database of marine debris. The report "Trash Travels" which is based on the cleaning operations provides a roadmap for reducing marine debris, reducing the source, modify the behaviour that leads to the formation and taking actions and policies to better prevent it.