Ic mayjune2013

A Tristan Communications Ltd. Publication Volume 20, Issue 3

Get caught up on the latest industry news 4

Screen Printing expert Mike Hishon answers your technical

questions in our latest edition of Q+A 10

Imprint Canada's showcases the newest wearable fashions,

advertising specialty items, supplies and equipment 16

Imprint Canada asked suppliers and distributors across

Canada what impact the climate has on their business 36

WHAT'S INSIDE

Manitoba-based decorator continues to make a growing impression after three decades

Bangladesh Factory Collapse Underpins Perils of Sourcing Direct Part three in a six-part seriesBy Adriano Aldini, Imprint Canada

Industry marketing expert Mark L. Venit asked the ques-tion: “What’s in a name?” Well, if your company is anything like Manitoba-based Creative Print All, then it’s a heck of a lot.

Venit would be proud, as Creative Print All’s name is a paradigm of what he stressed in his four-part article series, What’s in a Name?, in which he outlined the fundamental criteria to consider when naming or renaming your company. (If you haven’t already, be sure you check out Venit’s article series which starts in Imprint Canada’s September/October 2012 edition and runs through to the March/April 2013 issue.)

Th e company’s name is an accurate and to-the-point descrip-tion of what it has been doing day-in and day-out since Ross Davies started the business more than three decades ago.

Back in the mid-1970’s, Ross – having worked in the sign industry for several decades prior - decided to start his own business out of his basement in Niverville, Manitoba, hand printing signs for local customers.

Aft er seven years, Ross moved the company out of his home and his oldest son Patrick came on board at the age of 18.

In the January/February 2013 issue of Imprint Canada, we kicked-off a six-part article series which looked at the topic of direct overseas sourcing.

In part one of this series, we highlighted fi ve perils of sourcing direct, with the top three being: Finding the Right Manufacturer; Program Execution; Ensuring Quality Control. Due to the recent garment factory collapse in Bangladesh, the spotlight has been fi rmly placed on the saft ey of global apparel manufacturing, and we found it timely to revisit these perils.

GLOBAL (RE)ACTIONAs rescue eff orts were brought to a close on May 13, 2013, the Rana Plaza collapse

in Bangladesh suff ered more than 1,100 casualties. Th e country has approximately 3.6 million garment workers and is the third-largest exporter of clothes, behind China and Italy.

In light of this most recent tragedy, more than 30 companies have signed the Accord on Fire and Building Safety, which is a fi rst-of-its-kind, legally-binding contract that holds brands accountable for safety and labor conditions in the factories they employ in Bangladesh.

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Real Time at the

Same TimeTh e Oxford Dictionary describes Generation Y as "the

generation born in the 1980s and 1990s, comprised

primarily of the children of baby boomers and typ-

ically perceived as increasingly familiar with digital

and electronic technology."

Over the past several months, it seems an increas-

ing number of media outlets have attempted to shed

light on the characteristics that defi ne this particular

demographic as their proliferation into the workplace

continues to expand.

One particular report that I found enlightening was

published online by shift 27.com; it provided me with

much needed insight into Generation Y.

Some of the key fi ndings that caught my attention

were the following:

• Th ere are more than 12.5 million Generation Y's cur-

rently in Canada (more than 37% of our population). 

• Only 29% of currently employed Generation Y's

view work meetings to decide on a course of action

as very effi cient 

• 61% of employed Generation Y's don’t believe they

need to physically be in an offi ce with co-workers

to be productive.

• 35% of employed 18-29 year olds have started their

own business on the side to supplement their income.

Th e study also revealed that among this demograph-

ic, Generation Y's tend to view success as something

shared across an organization through fl attened leader-

ship. No matter their role, they want to provide input

and even collaborate directly with the CEO if relevant.

As a group, they are also more willing to trade high

pay for fewer billable hours, fl exible schedules and a

better work-life balance.

Based on of these fi ndings, it appears evident that

Generation Y will transform the present day workplace

to better suit its needs and core beliefs. At the same

time however, I wonder if all impacts on the workplace

will be positive ones.

While I try to remain optimistic that the Generation Y

mindset will revolutionize the workplace for the bet-

ter, my instincts tell

me that the core values

they refl ect will result

in even less real time

communication and

greater fragmentation

of resources than exists

today.

With a greater number

of individuals working

in more independ-

ent and fractured

time intervals, work-

places - and eventually

marketplaces - will lack

the benefi ts derived

from larger groups

working harmoniously

in the same direction

at the same time.

MAY/JUNE 2013Follow us: twitter.com/imprint_canada

TM

GEO-KNIGHT

DK-20A

1 THE PERILS OF SOURCING DIRECT - REVISITED CONTINUED ON PAGE 6

1 COMPANY PROFILE: CREATIVE PRINT ALL CONTINUED ON PAGE 8

4 INDUSTRY NEWS

10 SCREEN PRINTING Q+A12 WESTERN IMPRINT CANADA SHOW

36 BY THE NUMBERS

16 WEARABLES SHOWCASE

31 AD SPECIALTY SHOWCASE

34 SUPPLIES & EQUIPMENT SHOWCASE

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IMPRINT CANADA

PUBLISHER Tony Muccilli : [email protected]

PRODUCTION MANAGEMENTAdriano Aldini : [email protected]

CONTRIBUTING WRITERSMark L. Venit, Ted Stahl, Adriano Aldini, Fran McAvity

MARKETING COORDINATORSteve Silva: [email protected]

OFFICE ADMINISTRATORMaria Natale: [email protected]

GENERAL [email protected], (905)856-2600

ADVERTISING SALESTony Muccilli (Toronto)

Tel: (905) 856-2600 Fax: (905) 856-2667

May/June 2013 - Volume 20, Number 3

IMPRINT CANADA

| May/June 20134 IMPRINT CANADA

Industry News

Gildan Activewear announces record results for second quarterUpdates guidance for full � scal year

Gildan Activewear Inc. (TSX:GIL)(NYSE:GIL) announced record results for the second quarter of the 2013 � scal year, which were in excess of the guidance range it had previously provided in spite of challenging market condi-tions and the impact of unseasonal weather conditions in both operating segments.

Second Quarter ResultsNet earnings were $72.3 million or $0.59 per share (all

� gures U.S.) on a diluted basis for the second � scal quarter ended March 31, 2013, compared with net earnings of $26.9 million or $0.22 per share in the second quarter of � scal 2012.

Results for the second quarter of 2013 include restructuring and acquisition-related costs amounting to $0.4 million a� er tax.

� e growth in the Gildan's net earnings from the second quarter of 2012 was due to the bene� t of signi� cantly lower cotton costs together with higher unit sales volumes in both the Branded Apparel and Printwear operating segments, and a more favourable product-mix for Branded Apparel. � is was partially o� set by lower selling prices for Printwear, including the $0.04 per share impact of a distributor inven-tory devaluation discount in the quarter, higher manufac-turing costs, the charge for the discontinuation of Anvil® product-lines, higher selling, general and administrative expenses and higher income taxes.

Net sales in the second quarter amounted to $523.0 million, up 8.4 per cent from $482.6 million in the second quarter of � scal 2012.

Sales for the Printwear segment amounted to $368.0 mil-lion, up 2.0 per cent from the second quarter of � scal 2012, and sales for the Branded Apparel segment were $155.0 mil-lion, up 27.4 per cent from the second quarter of last year.

� e slight increase in sales in the Printwear segment was due to approximately 4 per cent unit sales volume growth in the U.S., primarily due to the acquisition of Anvil®, and almost 20 per cent unit sales volume growth in international markets.

� e 27.4 per cent growth in sales for the Branded Apparel segment was due to the impact of the acquisition of Anvil® and increased sales of Gildan® branded activewear to retail customers, partially o� set by slightly lower sales of socks compared to the second quarter of last year.

Year-To-Date EarningsNet earnings in the � rst half of � scal 2013 were $107.6

million or $0.88 per share on a diluted basis, compared to net loss of $19.2 million or $0.16 per share in the � rst six months of � scal 2012.

OutlookNet sales for � scal 2013 are now projected to be slightly in

excess of $2.15 billion. Net sales for Printwear are projected to be approximately $1.45 billion, and net sales for Branded Apparel are projected to be slightly in excess of $0.7 billion.

Gildan now expects full year adjusted EPS of $2.65-$2.70, as the more favourable than projected second quarter results and projected increased supply chain and manufacturing e� ciencies for the balance of the year are assumed to o� set the negative impact of higher than previously projected cotton costs in the fourth quarter.

Gildan believes that it is well positioned for continuing growth in sales and earnings, as it brings capacity on-stream to support its sales growth initiatives in both operating segments.

Joto moves into new western Canadian facility in Coquitlam, BC

Joto announced that its western Canadian facility is moving to a new address in British Columbia.

E� ective May 20th, 2013, Joto's western Canadian facility, which was previously located in Burnaby, will be moving to Coquitlam, BC.

The company's new address and contact information is as follows: #108-1750 Hartley Avenue, Coquitlam BC  V3K 7A1, Canada.Tel: 604-520-1803 : Fax: 604-520-1833

� e company's toll free numbers remain unchanged:Phone 1-800-565-5686 : Fax 1-800-565-5622.

BrandAlliance™ is pleased to announce the appoint-ment of Marc Roy as Chief Executive O� cer and member of the Board of Directors, as of May 27th, 2013. Marc Roy brings 20+ years of industry experience to BrandAlliance, having previously served as CEO of Accolade Reaction from January 1999 to February 2010.

“I am elated to be joining such a dynamic group of tal-ented and creative people. BrandAlliance’s collaborative culture has always attracted me and was a key factor in

my decision to come on board” explains Marc Roy. “� e executive team and I share a common vision not only for the company but the entire industry, making this move a perfect � t,” he added.

“We are thrilled to have Marc play a signi� cant role in our long-term strategic plan of accelerating growth in North America, as well as globally” explains Nick � ompson, Chairman of the Board.

BrandAlliance welcomes Marc Roy as CEO

Ash City Worldwide is proud to announce two recent additions to their team with the appointment of Craig Ryan as Vice President of Canadian Sales, and Nadia Santoli as the company's new Communication's Manager.

Ryan's role will be responsible for Canadian Sales and Sales Support, and will oversee both Ash City's Canadian Sales Representatives and Key Account Managers.

Craig joins Ash City with a wealth of experience in Sales, most recently at Easton Sports, where he was the Vice President, Product Marketing and Global Hockey Sales. His experi-ence also includes senior roles at Reebok/CCM and � e Hockey Company, within the Apparel and Ad Specialty Apparel sales functions.

"Craig's apparel industry experience and his deeply established Canadian market relationships are a signi� cant asset to our Senior Management team," said Doug Hayes, President and CEO, Ash City. "We are pleased to have him on board, and look forward to achieving the next level of excellence and growth at Ash City."

"I'm thrilled to be a part of the Ash City team – this company has made huge strides in the apparel industry, and I look forward to generating even more success for this already outstanding corporation," said Craig Ryan.

New Communication ManagerNadia Santoli's role as the company's new Communications

Manager will be responsible for public relations, media management, copywriting and internal communications.

With over nine years of PR and communi-cations experience, Nadia most recently held the District Public Relations Manager role at Robert Half International, and suc-cessfully elevated its brand presence in the Canadian market.

“Nadia’s unique experience and enthusiasm will comple-ment our Marketing Team tremendously, and we’re looking forward to leveraging her skills, as we continue to tell the Ash City story,” said Laura Turner, VP of Marketing, Ash City.

Ash City appoints new Vice President of Canadian Sales and new Communications Manager

ESP acquires PromobiliaESP Canada has announced that it has � nalized the acquisition of

Promobilia. “� e � t and culture between the two companies will make for a very positive experience for our valued customers going forward. I was impressed with the professionalism and product knowledge the Promobilia sta� has acquired," said Merrick Falkenstein, president of ESP.

"We approached ESP as I was impressed with their operations," said Paul Kan Lum, owner of Promobilia. "ESP � ts all I was looking for.”

Promobilia’s o� ces in British Columbia will remain operational with key employees and all corporate contact information being retained.

Industry News, Continued on Page 10

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Some of the companies that signed the agreement

include: H&M, PVH, Zara, Tesco, Marks & Spencer, Primark,

Mango, Helly Hansen, G-Star Raw, Loblaws, and Benetton.

"We recognize the commitment that these companies

are making towards ending the cycle of factory disasters in

Bangladesh," said IndustriALL General Secretary Jyrki Raina.

IndustriALL, a global union representing 50 million

workers in 140 countries in various manufacturing sectors,

draft ed the Accord along with UNI Global Union. "We call

on all other global brands sourcing from Bangladesh to join

us in making sure that every garment worker in Bangladesh

can work in safety," added Raina.

Other North American retailers, such as Wal-Mart, are

discussing whether to forge their own Bangladesh safety

agreement as an alternative.

Wal-Mart announced it would conduct in-depth safety

inspections at all 279 Bangladesh factories with which it works

and publicly release the names and inspection information.

Wal-Mart said it would also have Bureau Veritas provide fi re

safety training for every worker in every factory in Bangladesh

that produces its goods. Bureau Veritas is a European testing

and inspection company that, on behalf of Wal-Mart, assesses

factories and trains workers in Bangladesh.

THE PERILS OF SOURCING DIRECT - REVISITED1. Finding the right manufacturer

As working conditions in manufacturing facilities over-

seas come under increased media and public scrutiny, fi nd-

ing the "right" manufacturer to produce your wares has

never been more important - both from a critical position

of safety, as well as from a PR standpoint.

Suppliers in our industry have invested massive amounts

of capital and resources to establish off shore manufacturing

facilities and/or supply chain infrastructures that satisfy the

ever-diversifi ed needs of distributors.

Distributors looking circumvent established supply chan-

nels in hopes of attaining larger profi t margins will realize

that one of their biggest challenges will be securing a safe

and reliable manufacturer to partner with. Th e resources

required to procure a safe, ideal partner are immense.

With factory working conditions in the media's spotlight

more than ever before, the qualifying factors for vetting a

manufacturer's safety and ethical track record have arguably

never been more critical.

Questions like the ones listed below need to be answered

in a clear, transparent manner:

• Does the factory comply with global standards for human rights and safety in the workplace?

• Are environmental laws and safety regulations being adhered to?

• Is there a quality management structure in place?• Does the manufacturer hold an ISO certifi cation?

Properly vetting a factory requires plenty of time, money

and research. Th e realities of business make it so that dur-

ing this process, it can become dangerously convenient to

curtail your search and simply partner with a manufacturer

that "seems" right.

Th is is big mistake which could lead to partnering with a

manufacturer whose operations violate ethical and safety stan-

dards. From a PR standpoint, the ramifi cations for a company

sourcing unethically-made goods are potentially devastating.

"From a public relations perspective, the cost to compan-

ies is signifi cantly more than it would have been for them if

they would have manufactured or sourced those garments

locally," said Mathew Wilson, Vice President of National

Policy for Canadian Manufacturers & Exporters.

As has been witnessed by the Rana Plaza factory collapse,

even multinational corporations and retail giants are not

impervious to serious problems with their off shore pro-

duction partners.

2. Program Execution

Translating conceptual ideas into fi nished products is not

something which happens overnight; bridging the com-

munication divide between your company and the off shore

factory fl oor - in order to ensure all products meet specifi ca-

tions - takes time, money, patience and planning to get right.

Even though many popular garment and promotional

product categories have been knocked-off or reverse engin-

eered by off shore manufacturers, there is no guarantee of

adherence to original specifi cations on dimensions, materi-

als, performance, or worker safety.

Th e only way to ensure adherence to any of these param-

eters is to develop a clear set of parameters and safety guide-

lines to which the imported products must be manufactured.

Th e next step is to enforce these guidelines, which is

where quality control comes into play.

3. Quality Control

Th e economic realities of our consumer behaviour have

illustrated that shoppers are more sensitive to price tags

than product origins.

While people will openly say they abhor the use of sweat-

shops and unethical labour standards, much of this goes out

the window when most people actually go shopping. Th ey

oft en either forget these opinions or choose not to act on

them if the price just isn’t right. Experts have called this the

“social respectability” or “social desirability” bias.

Th e lack of any real enforceable ethical and safety legislation

in low cost manufacturing nations - coupled with the afore-

mentioned reality of Westerner's ingrained consumer behav-

iour - has produced a vicious cycle in which low cost is king.

For importers, what this means is that there is no guaran-

tee that the manufacturer they've partnered with is actually

producing the goods on the same factory fl oor that they

carefully vetted. In order to squeeze out more profi t, there

have been instances where the off shore manufacturer moves

production to lower cost facilities with unregulated and

unsafe working conditions.

To avoid tactics of this nature, a company-owned, quality

control team physically in the off shore factories monitoring

production will ensure working conditions, safety standards,

and product specifi cations mandated are strictly adhered to.

Th e team should be composed of non-factory employees

who explicitly understand all facets of your quality control

guidelines as well as the factory’s processes in order so they

can communicate these in ongoing manner with off shore

production managers and key factory personnel.

For smaller-volume programs, the cost of placing a com-

pany-sponsored team off shore doesn't make much fi scal

sense, and thus the onus of monitor production falls to a

third party, or even the manufacturing partner themselves.

Unfortunately, when things go wrong, or worse, when

disaster strikes in a way that it did in Bangladesh, relying on

off shore manufacturers or third-world governments to enact

and enforce post-disaster legislation leaves far too much

room for error and more innocent people potentially at risk.

Th e newly signed Accord on Fire and Building Safetyis a step in the right direction as it sets a global example for

manufacturers being held accountable for safety practices,

training, and labour conditions in the factories employed in

Bangladesh. It's unfortunate however that it took a disaster

of this magnitude to fast-track its creation.

Whether or not similar accords of this nature will be

enacted in other developing nations where production

sourced from is another issue yet to be addressed.

Details of the Accord on Fire and Building Safety can

be viewed at www.laborrights.org.

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A short year later, Ross’ second son Glen joined the busi-ness, and the company expanded its services to include screen printing and apparel decoration with the purchase of its fi rst four-head manual press.

During this time, Patrick left the company for a couple of years to work for a Canadian screen printing supply company in order to further hone his skills and perfect the craft . Upon his return a couple of years later, Patrick - armed with a whack of industry knowledge - helped expand the screen printing side of the business to the point where it became the majority of work they produced. (With the know-how he attained, Patrick, together with Glen and Ross, built their own custom drier!)

As the apparel decorating side of the business continued to fl ourish, Creative Print All moved into a new facility in Steinbach, MB and decided it was time to incorporate in-house embroidery to its list of services. “At that time we were contracting our embroidery business out to a company in Winnipeg,” explains Patrick. “Between the driving back and forth and the money spent on the outsourcing, we fi gured we could do it better ourselves,” he added.

Th e tipping point for Creative Print All to bring embroid-ery services in-house came during the Christmas rush of 1999, when their existing contractor was too busy to complete the orders they gave him (he left about 25 P.O.'s sitting on the table).

“In 2000, we attended the Toronto Imprint Canada Show and purchased our fi rst four-head embroidery machine,” said Patrick. From there, the company then added a single head to accommodate samples, sew-outs and personalized orders.

In the mid-2000’s, Creative Print All expanded once again, this time incorporating promotional products into its growing list of off erings, while also adding a new large format printer to its full colour signage business.

“We noticed that our clients were having to buy a lot of diff erent products from many diff erent companies,” explained Glen. “So we decided it was in our best inter-est to create an environment where we could deliver the widest breadth of solutions to our customers.”

In 2010, the company moved once again, this time into a gleaming new 5,000 square foot facility, complete with a showroom, 4,000 square feet of production space and a 2,500 square foot mezzanine.

Today, Creative Print All employs 15 dedicated staff members and is equipped with 18 embroidery heads, several screen printing stations, a large format printer, and a heat transfer machine. Th e company creatively prints all busi-ness that comes through its doors, and – thanks to three decades worth of quality work - has a built a long-standing reputation for providing complete graphic solutions among its more than 3,500 locally-based clients.

“One of the main things we do so well – in addition to hav-ing a great sales team – is that we produce all our work in house. We are very hands on with everything,” said

Glen, who together with Patrick oversees much of the production in the shop. “While the learning curve was pretty steep as one would expect when continuously adding new technology to a fully functioning business, we were determined to get it right…and we did!”

Th is hands-on approach ensures that any product that leaves Creative Print All’s building is produced properly.

In terms of product mix, currently 40 per cent of sales comes from the embroidery side; 25 per cent comes

from the sign business, and the remaining 35 per cent is divided relatively equally between promotional products and screen printing.

Th is wide range of services has benefi ted Creative Print All in more ways than simply being a one-stop complete graphics and promotional design shop; off ering such a wide gamut of services has helped the company insulate itself from the economic downturn that hit the Canadian economy at the tail end of 2008. “Our departments were aff ected by diff erent industries during the recession,” says Patrick, who explains that the company was able to sustain moderate growth during this tumultuous period due to the very fact that their services are so diversifi ed.

A True Family-Run BusinessCreative Print All is in every way a true family run

business. Founding father Ross, now 87, is still involved with the business, handling bookkeeping duties and keeping his experienced eye on things.

Th e relationship that the company enjoys with its team is excellent. With the majority of staff being long-time team members, they too are treated very much like family.

“We’ve had staff that has left for personal reasons who have ended up coming back to work for us,” noted Patrick. “If they’re asking to come back and work with us, it’s because we’ve treated them very well.”

Above and Beyond the Call of DutyLike most decorators and distributors in our industry,

dealing with rush orders can be a challenge; it always seems that customers are asking for their decorated products “the next day.”

Patrick explains that while this reality is a daily challenge for them, Creative Print All still works as effi ciently as possible to get orders turned around and out the door.

At times however, there arises a situation where a REAL rush order is required. In Creative Print All’s case, this happened when one of their major accounts in the agriculture industry called them up in the middle of the week to bid on a job that required the rebranding trucks, offi ce buildings and feed mills for a takeover the client had just fi nalized.

“We were informed that we got the contract on Friday and all the new signage had to be completed before Monday morning,” recalls Patrick. Th e logis-tical challenge was quite daunting to say the least. Not only was the signage that was required for the feed mills and buildings extremely large, it needed to be applied 75 feet in the air.

Creative Print All worked tirelessly to produce the signage that same night and contracted four crews which they dispatched to diff erent areas of the prov-ince to rebrand each of the client’s trucks while the in-house team tackled the installation of signage for the feed mills and buildings. Nevertheless, the hard work ultimately paid off . “It was one of our greatest success to date,” noted Glen.

Th is dedicated, hands-on approach has been the only way Creative Print All knows how to conduct its business. As Mark L. Venit would say, “It’s only fi tting that their name says it all.”

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A: When faced with a question like this, I have confl icting feelings. As a screen printer who has always been hands-on, I like to keep things "In - House" as much as possible. In the case of weather resistant waterproof vinyl stickers, however, I would choose to outsource the artwork. Companies like Stahls' specialize in this type of embellishment, and it’s as simple as sending your artwork, choosing the size, colours, and quantity and they defi nitely do the rest. The most important thing is that the product you deliver to your customer will hold up under the conditions required while looking it’s best.

A: If your using PS, I would suggest trying Accu-Rip by Freehand Graphics. It comes with an "All Black" option that lets you turn your epson 1400 into a printing beast. If you are looking to switch, Digital Art Solutions has Smart Designer X4.5 which is an amazing Rip Software.

A: It doesn’t sound like your doing anything wrong, except possibly using too much spray adhesive. Pulling and stretching your product

off the platen will defi nitely create a rippled look.

A: The important questions you need to ask yourself are as follows: • How long does it take you to separate your artwork? • What are you using to separate the extensions? • And most importantly, what is your time worth?

I have always blended my artwork charges into my fi lm charges. For example take the artwork supplied and charge your customer fi lm at $12 - $15 for front left separations, and $20 for full front or back pieces of fi lm. Also charging $20 per screen setup and you should have everything well covered.

A: Vector extensions are always your best bet. If your customer comes back in a few months looking to order more shirts but wants to add another location, vector based extensions are easily re-sized without losing any quality.

A: Add software such as Digital Art Solutions pre-packaged art. This will have you designing like a pro in no time and will speed up produc-tion while sett ing you apart from the competition. Also, always prep your screens at the end of the day. Waiting for a screen to dry can be

painfully slow and kills production. Having the machine setup to run all day long is key to your success.

Another way to speed up prep time is to have several jobs placed on one screen. The key is to look at upcoming jobs and determine which fi lm will go where. For example almost every job will have a white plate. Make sure however, that when putt ing two diff erent jobs on one screen that the colours match.

A: Employees need to be able to have " great hands " in this industry. Honestly, anyone can learn the process but some have the ability to pull a squeegee from day one. After your potential employee makes it past the resume stage, you should see what type of skills they pos-sess on the press. No one wants to scrap garments, and lost product kills margins. It’s extremely important that you have a person who is interested in the process as well. Remember, it takes a certain type of person to print day-in / day-out.

A: Make sure the temperature is at least 320 degrees and slow down your belt. Your belt speed will be determined by how long your dryer is. I have found a trick over the years is to add a gradient or transparency of 10 per cent to your white under base. It will give your fl uorescent ink something to grab on to. Try it, it will work!

A: It’s very possible; a heavy deposit can defi nitely do this. Make sure you make a stroke that will push all the ink through your screen.

Another litt le tip would be to push down on the screen with your squeegee, after you have made your stroke (not on the image) while trying to lift the upper corner of the screen simultaneously. This will allow to ink and shirt to separate.

Answers were provided courtesy of Mike Hishon of Hishons Custom. With over 18 years experience in textile screen printing, Mike is a graphic artist who has amassed such clients as the Stratford Festival (North America's biggest Shakespearean Theatre) for which he designs and prints for their world renowned Theatre Stores. 

For more tips and tricks, please visit www.thescreenprintersguide.com

Westhall expands into new facilityAdds new Canadian sales reps to growing team

Westhall Apparel has expanded into a new 20,000

square foot facility located at: 5420 Timberlea Blvd,

Mississauga, ON, L4W 2T7."Th is move was important to us" said Gabe Palumbo,

president and CEO of Westhall Apparel. "Coupled with our new Canadian sales team, we're in a position to better provide exceptional service and great quality to our grow-ing base of customers all across Canada," he added.

Westhall Apparel's Canadian sales team can be reached at:

Industry News

BC - WINNING EDGE SALES LTDTEL: 604-436-2877

FAX: 604-436-2858

EMAIL: [email protected]

AB - HARRIS AGENCIESTEL: 780-444-6396

FAX: 780-444-6346

EMAIL: [email protected]

SK, MB, ON, NW - ARNOTT AGENCIESTEL: 204-261-1051

FAX: 204-275-6431

EMAIL: [email protected]

WEB: www.arnottagencies.com

S.W. ON - DENNIS LEE SALES AGENCYTEL: 519-878-3334 / 905-330-6503

EMAIL:  [email protected]

EMAIL:  ogriffi [email protected]

GTA - INFINITY SALES GROUPTEL: 905-274-4576

EMAIL: infi [email protected]

N.W. ON - MIKE MARTINAK SALES                TEL: 613-256-6618

FAX: 613-256-6192

EMAIL: [email protected]

QC - AGENCE NORDIQQUEBEC CITY: Marc-Andre Jomphe                          

FAX: 418-658-0873

EMAIL [email protected]

LAVAL TEL: 450-681-6673

FAX: 450-681-6670

EMAIL: [email protected]

EMAIL: [email protected]

New Balance® performance apparel is now available in wholesale.

Our high performance t-shirt is infused with anti-microbial properties and Lighting Dry® moisture management. Perfect for staying cool on the run. Made of 100% Polyester birdseye pique knit fl atback mesh and available in companions styles.

For more information contact us at [email protected]

Gildan is an authorized licensee of New Balance Athletic Shoe, Inc. New Balance® and the fl ying NB are registered trademarks of New Balance Athletic Shoe, Inc.

9118L & 9118

REDEFINEPERFORMANCE

8:30 a.m. – 10:00 a.m.Drive forward to quality digitizing. Th is session will cover de-tailed analysis of the design components in order to understand “Design to Fabric.” We will look at specifi c densities, under-lay, stitch angles, compensation and stitch length -- key com-ponents for quality and production. Th is session will lead us straight into marrying the design components to fabric and the eff ective use of embroidery aids.Beverley Field, Artistic Digitizing

10:30 a.m. – 12:00 p.m.Th is session will continue to develop the “Design to Fabric” theme. We will be going over the fabric components we need to understand in order to eff ectively choose the correct embroi-dery aids. We will discuss the various threads, needles, back-ings, toppings, and adhesives along with techniques for proper hooping and fabric preparation. Learn to recognize the digitiz-ing fl aws you can correct with your embroidery aids. Discussion and examples of Design to Fabric will help clarify choices as to what aids to use for which fabrics.Fran McAvity, Gunold Canada

12:30 p.m. - 2:00 p.m.Defi ne sublimation and its processes in regards to apparel and promotional soft goods. Learn the process for both small and large format sublimation; Who is currently doing sublimation, and the value the sublimation process can bring to both the end-user and the distributor of sublimation. Th is session will touch upon how to get started in sublimation printing, as well as the benefi ts and pitfalls of both producing sublimation and selling it as a fi nal product.Kai Low, Oddball Workshop Digital Printing

2:30 p.m. - 4:00 p.m.Th e Work of Leaders distills leadership best practices into a simple, compelling process that helps leaders at all levels get immediate results. Essentially, leaders have three fundamental responsibilities:

1. Craft ing a Vision 2. Building Alignment3. Championing Execution

Using the framework of Vision, Alignment, and Execution, the Everything DiSC Work of Leaders Profi le allows leaders to gain insight on their own leadership behaviours and how they impact their eff ectiveness at each phase of leadership. We can help you understand where your leadership strengths and challenges fall within 18 behavioural continua by providing context-specifi c feedback, and strategies for improving leadership eff ectiveness.Cyndi Goodjohn, DiSC Profi le Canada

OCTOBER 18-19, 2013BMO CENTRE - HALL C

Calgary, ALBERTA

ONLINE REGISTRATION NOW OPEN AT www.IMPRINTCANADA.COM

15annual

8:30 a.m. - 10:00 a.m.Learn how to create designs with the use of drawing tools in-cluded in popular graphic systems like Pen-Slice-Combine-Breakup-Off set. See how these tools will help you become faster in the design creation opposite the traditional ways of digitiz-ing. Learn how the use of Vector-based embroidery will help you to improve speed and quality of your designs.Alexandros Papaioannou,Pulse Microsystems

10:30 a.m. - 12:00 p.m.See and learn how to combine digitizing techniques inside the most popular graphic systems like Adobe and Corel. Discover how you can now continue to use your graphic system and con-vert your existing graphic designs to embroidery fi les without the need to purchase a new digitizing system. See how you can digitize designs by using the tools you already are familiar with.Alexandros Papaioannou,Pulse Microsystems

15annual

2011 UnisexPower Washed Tee

Beni Imo

– 2705 U

Red Punch

– 185 U

Butter

– 7402 U

High Dive

– 325 U

Majesty

– 275 U

Navy

– 282 U

White

– 7541 U

Black

– Neutral Black U

Crème

– 7506 U

New Silver

– Cool Gray 3 U

Pewter

– 7531 U

Lieutenant

– 5743 U

— XS | S | M | L | XL | XXL — 100% Ring-Spun Combed Cotton— 4.3 oz/yd² = 146 g/m²

Treated in an enzyme wash to simulate 40 laundry cycles gives this garment a unique, ultra-soft, worn-in feel and vintage-like drape. Constructed from 30-singles, 100% ring-spun combed Cotton, this tight-knit fabric provides a smooth, consistent surface ideal for all types of embellishment techniques.

New Colors

American Apparel is Jobs. At American Apparel we leverage

art, design, innovation, and

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American Apparel

—Factory HQ USA

747 Warehouse St.

Los Angeles, CA 90021

Wholesale Imprintable Division

americanapparel.net/wholesale

WestJet is pleased to offer a 10% discount off our best available fare at the time of the booking (excluding seat sales and web fares) to delegates fly-ing to and from the Western Imprint Canada Show in Calgary.

To book your WestJet flight, please contact the WestJet Groups Department at 1-888-493-7853. The convention code CC7800 must be quoted at the time of booking. P lease note that Convention Codes are not available for use on WestJet.com at this time.

The discounted rates are available for travel up to three days prior to and three days after the Show. For travel outside of these dates, WestJet will offer the best available fare at the time of booking.

Air Canada is pleased to offer special rates to delegates attending the Western Imprint Canada Show.

Please book your Air Canada flight by visiting AirCanada.com and enter Promotion Code 4XAUE7V1 in the search panel. Discounts do not ap-ply to TANGO packages nor Executive Class.

Rates are available from October 11-26, 2013.

OCTOBER 18-19, 2013BMO CENTRE, Hall C

Calgary, ALBERTA

4206 MacLeod Trail South, Calgary, AB(403) 287-2700 or 1-866-554-0162

www.hihotelcalgary.caRATE: $124

CODE: WIC or Western Imprint Canada ShowDEADLINE: September 17, 2013

3828 MacLeod Trail South, Calgary, AB(403) 243-5531 or 1-800-361-3422www.daysinn-calgarysouth.com

RATE: $92.99CODE: CG7012

DEADLINE: September 15, 2013

119 – 12th Avenue S.W., Calgary, AB(403) 266-4611 or 1-800-661-9378

www.hotelarts.caRATE: Starting at $119 / $185

CODE: 1310WESTER 001DEADLINE: September 16, 2013

3630 Macleod Trail South Calgary, Alberta T2G 2P9 (403) 287-3900 http://www.bwcalgarycentre.comFor reservations, call: 1-877-287-3900

ONLINE REGISTRATION NOW OPEN AT www.IMPRINTCANADA.COM

RATE: $129.49 (Includes a complimentary hot breakfast)SHOW CODE: Imprint Canada Show/#10090

DEADLINE: September 17, 2013

Get inspired at www.trimarksportswear.com/decoration

GET READY FOR SUMMER AND LOOK GOOD TOO, IN OUR NEW LINE OF FASHION COTTON TEES.

Introducing Trimark Tee’s

Lyell •17896/97896 Northshore •17898/97898

Full chest distressed True Edge transfer.

Lyell – Slub Tee.

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Tel.: 1-800-711-1600Fax: 1-800-463-5222

www.technosport.com

One is not Enough...

MONTREAL • TORONTO • VANCOUVER • CALGARY • MONCTON

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The JerseyCrew Neck

866.275.7860 | Canada Corporate | Toronto

800.353.3470 | A.N. Distributors | Edmonton

800.663.1807 | Budget T-Shirt | Vancouver

www.alstyle.com

Style 5301/5301Nshown in red heather

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BE DIFFERENT WITH THE RETAIL JERSEY COLLECTION.BELLA + CANVAS DISTRIBUTED BY:

MODES GÉANTES/GIANT FASHIONS Montreal, QC (800) 361-0777, SANMAR CANADA Calgary, AB (403) 735-9540, Mississauga, ON (800) 668-0899,

Richmond, BC (800) 663-7965, TECHNOSPORT Anjou/Montreal (800) 711-1600, Calgary, AB (888) 442-8587, Burnaby, BC (855) 549-4797, Woodbridge, ON

(800) 569-6980, Moncton, NB (888) 523-8181, TOBA SPORTSWEAR Winnipeg, MB (888) 632-8622, WESTMOUNT DISTRIBUTORS London, ON (800) 461-4906

3001UNISEX

3001UNISEX

VIEW THE ENTIRE COLLECTION AT BELLA.COM

6004

IMPRINT CANADA

IMPRINT CANADA

StahlsCanada.ca P: 800.521.5255

Coming to a

Town Near You!Join us to learn about the latest innovations in heat printing and sign making.

You’ll have the opportunity to see our newest products, grab some samples, and meet the Stahls’ Canada team! We’ll also have show specials and giveaways at each of our stops.

Reserve your spot today — visit Stahls.ca/tour to find the location nearest you.

Stahls’ Canada is excited to announce ourNEW WAREHOUSE IN EDMONTON, ALBERTA! Reduce your shipping costs and get what you want when you need it. Our pick-up window will be open for business in May 2013.

IMPRINT CANADA

BEARWEAR

IMPRINT CANADA

IMPRINT CANADA

IMPRINT CANADA

Call or visit us at Westhallapparel.ca for your one source one price. We truly have made it easy.

T 905 501 1033 • F 905 501 0398 • westhallapparel.ca

W1740 Cali Beach Heathered Hood Royal Heather W1815 Ladies Harvard Hood Bonzai

One Source. One Price.

Over the years we have listened to you the client and have arrived at the most

convenient and reliable system. The one source, one price method! It’s simple

we take care of everything from garment to design ideas, decorating methods,

and you pay just one single price. Making your life easy.

CH801 Campus Classic Contrast Hood Red

Q.: HOW IMPORTANT ARE CLIMATE CONDITIONS ON SALES?

THE MOST INFLUENTIAL

FACTOR

AMONG THE TOP 3FACTORS

AMONG THE TOP 5FACTORS

NOT AFACTOR

5%

25%

35%

40%

5%

25%

35%

40%

Q.: WHAT IMPACT WILL GLOBAL WARMING HAVE ON SOURCING DECISIONS?

POSITIVE IMPACT

0%NEGATIVE IMPACT

5%NO IMPACT

32%UNCERTAIN

63%

Imprint Canada surveyed suppliers and distributors across Canada to determine what impact, if any, the climate has on their business.Below are our findings.

THE OLD FARMER’S ALMANAC LONG-RANGE WEATHER FORECAST

BRITISH COLUMBIASummer will be slightly cooler than normal, with normal rainfall. The hottest periods will occur from late June through early July and in late July.September and October will be slightly cooler than normal, with precipitation above normal near the coast and below normal inland.

ONTARIOSummer will be cooler and rainier than normal, with the hottest temperatures in early to mid-July, late July, and mid-August. September and October will be warmer and drier than normal.

QUEBECSummer will be a bit cooler than normal, with the hottest temperatures in mid-July and mid-August. Rainfall will be below normal in the east and above normal in the west. September and October will be much warmer and drier than normal, on average.

YUKONSummer season temperatures will average near or slightly below normal, with the hottest periods in the first third of June, early to mid-July, and mid-August. Rainfall will be close to normal. September and October will have slightly below-normal temperatures and near-normal precipitation. Snowfall will be above normal in the east and below normal in the west.

NORTHWEST TERRITORIESSummer season temperatures will average near or slightly below normal, with the hottest periods in the first third of June, early to mid-July, and mid-August. Rainfall will be close to normal. September and October will have slightly below-normal temperatures and near-normal precipitation. Snowfall will be above normal in the east and below normal in the west.

MARITIMESSummer will be cooler than normal, with the hottest periods in early and mid-July and early September. Rainfall will be above normal in Newfoundland and Labrador and below normal elsewhere. Despite a tropical storm threat in mid-October, precipitation in September and October will be below normal, while temperatures will be above normal.

THE PRAIRIESSummer will be cooler than normal, on average, with the hottest periods in late June and early July. Rainfall will be above normal in the east and below normal in the west.

31% 10% 35% 10% 14%

Q.: IN WHAT SEASON DO DISTRIBUTORS PLACETHE MAJORITY OF THEIR ORDERS WITH SUPPLIERS?

orders don’t fluctuatebased on seasons

20%

Q: HOW HAS UNSEASONABLY COLD WEATHER IMPACTED ORDERS?

POSITIVE IMPACT

25% NO IMPACT

55%NEGATIVE

IMPACT

15%

Q.: HOW HAS UNSEASONABLY WARMWEATHER IMPACTED ORDERS?

POSITIVE IMPACT

40% NO IMPACT

45%NEGATIVE

IMPACT

IMPRINT CANADA

905.607.5500 FruitActivewear.com/FruitHD

More of everything you need—available from the Fruit of the Loom® brand. In addition to greater

detail retention with our new 8.3 ounce, Heavy Cotton HD™ and 10.0 ounce, Lofteez HD® collections,

we’re introducing expanded colors, sizes and styles across the board. And with the fine gauge yarns

of our HD fabric knit tighter than ever, you’ll get a more consistent, smooth surface for maximum

ink coverage and image sharpness. It means a variety of colors and incredible printability to

bring your creative vision to life—only from Fruit of the Loom HD™.

MORE COLORS MORE STYLES MORE CHOICES

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Our revolutionary high-density fabric offers

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Get in the Swing Canada!

GS220100% polyester cool mesh

Made In Canada