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What is happening in theWorld of Meetings ?
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Sally Greenhill
The Right Solution
Rob Nicholas
Meetme
Dr Edith SzivasJumeirah Group
Ayman AridiU Group worldwide
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Number of buyer respondents
Global 1063
Based in the Middle East 143
Held events in the Middle East 364
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Buyer respondent types
Agency/Third Party Organiser 59.3%
Corporate 17.9%
Not for Profit 6.7%
Trade/Association/Society 5.7%
Other 10.4%
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76.8%
65.5%58.5%
42.3% 40.8%
33.1%
Buyers event types
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Origin of attendees for GMENA events
0%
10%
20%
30%
40%50%
60%
70%
80%
90%
100%
Global buyers Gulf, Middle East & North Africa buyers
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Top countries for Global buyers
Last 12 months
USA China Italy FranceUK Spain - UAE India - Germany
Next 12 months
India USA Singapore Thailand Italy
UK France China Germany Macao
By volume of events
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Top countries for Middle East buyers
Last 12 months
UAE (Dubai & Abu Dhabi)
Saudi Arabia
Lebanon
Egypt Jordan MoroccoTurkey Thailand India - Malaysia
Growth for next 12 months out of region
India Thailand Malaysia Turkey Sri Lanka
Maldives France Japan - UK
By volume of events
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Change reported
Volume of events inLAST 12 months
More Same Less
Middle East buyers 48.2% 27.3% 24.5%
Global buyers 47.2% 35.9% 16.9%
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Buyers change reported
Change reported
Volume of events inNEXT 12 months
More Same Less
Middle East buyers 64.5% 27.1% 8.4%
Global buyers 56.4% 34.2% 9.4%
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Mean budget per event in Middle East
$46,117
Highest $87,500 for Iraq and Palestine
Lowest $20,000 for Sharjah
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Change reported
Budget in NEXT 12
months
More Same Less
Middle East buyers 53.7% 35.2% 11.1%
Global buyers 46.4% 39.5% 14.1%
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Client types in Middle East
Corporate 76.7%
Government owned enterprise 53.3%
NGO 43.3%
Government/not for profit 23.3%
Association 30.0%Agency 40.0%
Consultants 23.3%
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Top ten industry sectors GMENA1. Oil/gas
2. Pharmaceutical3. Finance/Banking
4. Training/education
5. Electronics/communications
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6. Construction & engineering
7. Hospitality, Food & tobacco8. IT/computing
9. Manufacturing
10.Transport/retail/automotive/cosmetics
Top ten industry sectors GMENA
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Top 5 markets GMENA
- UAE
- Saudi Arabia
- Egypt
- Qatar
- Kuwait
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Holograms
Location aware software eg FoursquareQR codes (specific matrix barcodes) for
Electronic RFP products eg Starcite,
Cloud computing
Apps for providing client/delegate
Audience response systems
Virtual meetings
Social media to communicate
0.8%
3.0%
7.2%
13.3%
13.3%
18.6%
22.3%
39.0%
53.0%
0.0%
10.9%
11.9%
14.9%
10.9%
29.7%
25.7%
18.8%
73.3%
Suppliers Buyers
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What would have most impact on increasing meetingsand events business?
Competitive rates
Added value
Intelligent pricing
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What would have most impact on increasing meetingsand events business?
Innovative products
New destinations
WOW factor
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What would have most impact on increasing meetingsand events business?
Competitive rates Added value Intelligent pricing
Innovative products New destinations WOW factor
Economic recovery
Political stability & Security in region
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What would have most impact on increasing meetingsand events business?
Competitive rates Added value Intelligent pricing
Innovative products New destinations WOW factor
Economic recovery Political stability Security in region
Visas Airlift Airport taxes
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GIBTM 2012 SESSIONEVALUATION
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