Category: Technology –Mobile Application of the Year Product: IBNLive Mobile app Launch: October 25 th , 2010 The Situation The last decade and a half saw internet emerging as the foremost medium of world updates, information, sports news, et al. Today, we see Mobile fast penetrating into that space with the fast pace of “Life on the Move”.
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Category: Technology – Mobile Application of the Year
� Product: IBNLive Mobile app
� Launch: October 25th, 2010
The Situation
�The last decade and a half saw
internet emerging as the foremost
medium of world updates,
information, sports news, et al.
�Today, we see Mobile fast
penetrating into that space with the
fast pace of “Life on the Move”.
The Challenge
�Provide the latest news to users,
real-time and on-the-go
�Establish brand salience of
IBNLive.com (mobile) app and top of
the mind recall among mobile
internet consumers
The Solution
�IBNLive (mobile) app was launched
in October, 2010 across multiple
platforms (iPhone, Blackberry,
Android and Nokia touch phones)
�The app. provides the audiences with instant access (on the move) to breaking news
(India and World), Live TV, sports updates, exciting Bollywood stories, blogs, Photo
galleries, videos and much more!
The Features
�Watch CNN-IBN, IBN7 & IBN Lokmat live
�View the latest videos from the video library
�Follow live cricket scores
�Read blogs by IBNLive anchors and reporters�Customise the homepage