IBMiX: Ready-To-Wear The Future

READY-TO-WEAR THE FUTURE

Table of Contents

Overview 3, 4

Key Industries in Wearables 5

Wearing Entertainment 6

Wearing Health & Wellness 12

Wearing Retail 24

Wearing Security 27

Wearing Finance 34

Wearing Fashion 45

Conclusion 57

Contributors 58

Sources 59

‹#›

OverviewAs we contemplate how to manage a tsunami

of data, wearable devices are rendering

technology invisible. Smaller, faster computers

and microchips, tracking and measuring

metrics in real-time are revolutionizing how we

connect with the world.

Fashion-forward designs, developed to

crunch and interpret the numbers faster than

we are able to collect them, are analyzing

biometrics through everything, from our

eyewear to our underwear.

The wearable computing market is

expected to hit $19 billion by 2018. And it’s

no surprise that our co-evolution with

technology is becoming the bridge

between mobile communication and the

Internet of Things.

Data’s ubiquity – whether push, pull or

ambient – can be harnessed for efficiency,

knowledge, and utility. This enables us to

reframe the least renewable of all elements,

time itself.

‹#›

The Internet of Everything and The Quantified Self

By 2020, analysts predict that we’ll be digitally connected to everything

around us. Microchips, sensors, and batteries are shifting devices from our

desks, out of our hands and pockets, onto our bodies.

The ongoing capture and analysis of data enhances our self-knowledge,

informing The Quantified Self, and drives The Internet of Everything, an

evolving digital ecosystem. In the future objects will receive data and respond

seamlessly …the refrigerator that delivers a glass of water based on your

hydration level; rooms that self-control their energy output based on who is in

them; locks that open as you approach, and smart slippers that detect a fall.

In this shifting paradigm of the observer and the observed, traditional industry

verticals, such as health telecommunications, automotive, and entertainment will

merge into cross-functional, user-centric innovations.

Author Jeremy Rifkin describes this change as the powerful Third Industrial

Revolution. People, machines and every aspect of our work and social lives are

connected by big data, advanced analytics and predictive algorithms. If we stay

on track, we are headed towards economies powering smarter cities, efficient

business, streamlined manufacturing, and renewable energy sources. It began

with the Internet and continues with the promise of our wearable future, realized

by some of the following innovations.

Overview Cont’d

Key Industries in Wearables

Entertainment Security/Access

Financial Services Retail

Health + Wellness

Fashion

5

IBM Interactive Experience

6

Escape was once a good book or movie. But with the physical boundaries fast-dissolving between reality and imagination, content is delivered through head-mounted technologies, featuring 3D motion sensors and enhanced audio in an immersive, interactive scenario. In this environment, the wearer is the protagonist and able to create, make, discover, build, and explore a borderless world.

Wearing Entertainment

Virtual Reality Revisited Oculus Rift: The redesigned virtual reality headset delivers an immersive, stereoscopic 3D experience that has made the technology more affordable for the world’s gamers. The Rift uses a massive Field of View (FOV) of 110 degrees versus the typical 110 degrees to give users a wraparound experience. An ultra low latency function lets the action track the user’s movements (instead of the other way around). The lightweight platform is also being applied for myriad other uses, such as virtual tourism, virtual patient care, virtual training and simulation — virtually anything.

http://bit.ly/1ykyxgx

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http://bit.ly/1x5Uv0T

Bringing Magicto the KingdomDisney Resorts: For its fantasy resort environment, Disney’s MagicBand gives wearers a seamless, and therefore, richer experience. The colorful, waterproof wristband is an all-in-one device customized to the guest’s itinerary. Linked to Disney’s MyMagic+ website and mobile app, the band connects to touch-point sensors throughout the resort and serves as a room key, theme park ticket, access to FastPass+ selections, and optional payment account.

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http://avegant.com

Movies Up Close and PersonalThe Avegant Glyph: The device is less a virtual reality headset and more a wearable 3D HDTV that provides an enhanced personal movie experience. Its appearance resembles a pair of headphones slipped down over your eyes. The innovation is still in prototype stage with a bulky look that has precluded it for stylish use outside of the home.

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Bringing Holograms to LifeHololens: Microsoft’s entry into the virtual reality gaming world is a headset with a visor that introduces holograms into a user’s vision. The blend of digital and reality is a perfect application for gaming and entertainment, that will work with Windows 10 and available soon on the Xbox. Although launched with Minecraft, the device is also being touted for other ways to explore, create, and interact with the environment for work and play.

http://bit.ly/1wrFfdc

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FIN: This gesture-based thumb ring, developed by the team at FIN Robotics, is designed to be a controller for a connected ecosystem of devices. The palm-sized device serves as a connection hub to as many as three different devices via Bluetooth technology —enabling you to interact your TV, table or phone completely hands-free.

http://finrobotics.com

A Thumbs Up Controls Your Devices 

11

IBM Interactive Experience

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People were made more aware of their fitness level through devices such as Fitbit and Jawbone. Now these quantifiable wellness indicators are being adapted for clothing, glasses, and jewelry. Biometrics are shaping care, improving fitness, reducing obesity, helping to control chronic disease, monitoring infants in their crib, and sending a healing hug from afar.

Wearing Health + Wellness

Transforming Sight Into

Medical InsightSmart Contacts: Hopeful news for the world’s 382 million people affected by diabetes. The Google X Lab is developing smart contact lenses that measure the levels of glucose in tears to give diabetics a simpler way to monitor their condition without the needles and blood, -- paving the way for other medical applications.

http://bit.ly/1atLabd

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The Fully Connected WorkoutVirgin Active: Total connectivity while working out is the goal of two new Virgin Active gyms launching in the UK. Interactive wrist-worn devices link to web-based applications gives users a streamlined experience, from entering the gym to activating lockers, connecting to fitness machines, tracking workouts, browsing the Web, watching YouTube or gaming with with friends via Skype during exercise.

http://bit.ly/1qwxUMP14

http://mimobaby.com/

The 24/7 Infant Hotline MIMO: A wearable monitor on their baby’s onesie provides peace of mind to parents. The garment’s sensors capture their infant’s temperature, activity, body position, hear audio, and set custom notifications through their smartphone. The Bluetooth Smart Low Energy (BTLE) and chew-safe device is embedded in a cotton garment with non-contact respiration sensors.

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www.pixiescientific.com

Diaper Details DeliveredPixie Scientific: “Diapers full of data” is how the inventors described their innovation. The disposable diaper, geared to children and adults, is still in prototype phase. Clinically-relevant data is collected in real time and made available to physicians and families using sensor technology that is an unobtrusive part of the diaper design.

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www.mytjacket.com

The Wearable HugT. Jacket: Deep touch pressure can help calm and soothe those with sensory challenges. The T.Jacket vest uses built-in sensors with laterally applied air pressure controlled by an app on a smartphone or tablet. The vest was designed in collaboration with occupational therapists, clinical psychologists, educators, and researchers. It can be customized to vary the intensity, duration and pressure. Built-in sensors measure and track user activity levels and upload them to the T.Cloud system.

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Sensors that Deliver IndependenceCarePredict™: This wrist-worn device is designed to give seniors independence at home yet ensuring their safety. The device wirelessly connects to a central hub while sensors placed in different rooms detect a range of activities such as sitting, walking, or lying down. Once a baseline of activity has been established for a typical week, the sensor then tracks and measures all future patterns against it and sends alerts regarding any changes to designated family members and caregiving teams. The device meets the rising challenge of caring for an aging population and the logistics associated with that need.

http://bit.ly/1wrFfdc

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The Tattoo That Tells You MoreSmart Tattoos: Tattoo-able skin sensors that measure body functions such as skin moisture and temperature are the latest breakthrough in health monitoring. Researchers at the University of Illinois have created waterproof skin sensors that can be printed directly onto skin via special, serpentine wires. For now, they are temporary but, in the future, the sensors could be embedded below the skin and considered the ultimate fitness measure, not to mention a unique tattoo.

http://www.trendhunter.com

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The Bra That

Keeps You MovingKeep Beat: This sports bra motivates you to run by matching your playlist to your heart rate. The bra’s “special conductive fabric” keeps pace with your heart rate and adjusts your music accordingly. When you flag, so will your music, and when you pick up, so will the beat. The bra was invented by British designer Victoria Sowerby and is tracked through an app that stores all your workout information.

http://bit.ly/1JvmbmB

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http://www.trendhunter.com

EKG To GoPulz Watch: This unusual timepiece, and would-be conversation-starter, keeps you punctual and also displays the wearer’s heart rate with an EKG graph that is constantly updating. The wrist-size wearable was created by Hungarian designer, Adam Nagy.

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Sensoria: This smart sock from start-up Heapsylon is paired with an anklet to automatically detect the type and level of activity based on pressure signals coming from the wearer’s foot. Sensors in the sock communicate data to the anklet, which is relayed to the user through an app. One application for the sock is to track a runner’s regular form and send an alert to flag an injurious movement.

www.sensoriafitness.com

Message in a Sock

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High Fashion Meets High TechRalph Lauren: The luxury fashion giant has teamed up with biotech company, OMSignal to create the Polo tech compression shirt. Silver yarn-based sensors, a gyrocscope, and an accelerometer measure the wearer’s physical activity and sends the information to a smartphone via Bluetooth in real time.

www.cnet.com

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IBM Interactive Experience

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In a bid to be seen as early adopters, some retailers are jumping on the wearables bandwagon to provide a more enriching and seamless customer experience. The data also provides the retailer with insights around key areas such as inventory, product placement, customer browsing, and purchase patterns at a granular level.

Wearing Retail

The Wristband

That Pays Its WayBarclays Bank: The bank is providing customers with a new way to pay. A prepaid account links to a bPay band. Customers load their account with funds and use the band to make secure, contactless payments.

www.wearable.com

25

www.apple.com

Contact Free PaymentsApple Pay®: Pulling out your wallet to pay was already a memory with the iPhone 6 and iPad. And now, as a feature on Apple Watch, the contactless payment system that delivers payments with a touch benefits from a whole new level of privacy and discretion around making a purchase.

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IBM Interactive Experience

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Gadgets that unlock and open doors, monitor your home from afar, and control access and privacy for a range of applications are already out there and improving users’ lives.

Wearing Security

An Open Sesame for Your Hotel RoomStarwood Hotels and Resorts: Since November 2014, Starwood Preferred Guests could open their hotel room door with their iPhone. The keyless service is now available on the Apple Watch. The app can also be used for check-in, getting directions, and viewing additional bookings at more than 100 Starwood properties.

www.apple.com

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https://www.nymi.com

Secure Access in a HeartbeatNymi: Unlock the world, especially when your hands are full, with a wristband that authenticates the one and only you. Nymi’s patented biometric authentication system, HeartID, uses the heart’s unique ECG signature to confirm the wearer’s identity and bypass the low-tech frustration of passwords, access cards, and security barriers with streamlined access.

29

http://www.intelygenz.com

Wristband Security SystemIntelygenz and Prosegur: The software company and Spanish security service company have teamed up to create a smart watch app for Android wear. The application includes a range of functions designed for service professionals that include reducing the response time in critical situations, receiving alarm alerts, viewing photographs of a room from a security POV.

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http://bit.ly/1C7PZ7i

Gun Safety on Your WatchArmatix Smart System: The radio-controlled watch is designed to enhance gun safety. Using integrated electronic intelligence, a Smart System gun will only work if it is within range of the watch, with a safety mechanism that must be activated by a PIN code. Whenever the gun is out of contact with the watch, for example, if it is lost, stolen, or knocked out of the shooter’s hand, it is designed to automatically deactivate itself.

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Control Your Car From AfarAudi and LG: The luxury car manufacturer unveiled a tap-to-unlock webOS-based technology for the Audi S7 at CES earlier this year. It’s designed to let drivers unlock the car, and eventually, start and stop the engine, using an LG smartwatch. Connected directly to Audi’s piloted driving Q7 prototype, the wearable device is designed with NFC (near field communication) so that even when the battery is drained, you can talk to the car and open the door. Other functions, such as starting and controlling the engine, the windows, and temperature, were not confirmed but in the works.

http://bit.ly/1tMds7o

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Lilypad Arduino: Kits of sewable electronic pieces consist of sensor pads that can be embedded in textiles to create interactive garments. The monitors use inputs such as light and temperature sensors and respond with outputs such as LED lights, vibrator motors, and speakers. Projects that have been created with Lilypad include a Climate Dress that detects CO2 in the air, a Turn Signal Jacket (left), and performance choreography.

http://lilypadarduino.org

Sewable Sensor Pads

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34IBM Interactive Experience

Wearables are impacting how we connect to and manage our money, especially in a cashless world. According to a piece by Aman Narain, global head of banking at Standard Chartered, banks should be excited about the opportunity to provide new experiences for their customers through wearable technology, once security standards are met. “We’re about to hit another massive shift in technology – a shift that will give rise to new companies, and kill or cripple those, including banks, that fail to adapt. If you don’t believe me ask anyone who used to work in a bookshop or in the record industry,” he says. “Any day now, customers may want to wear their bank. As banks, can we count on ourselves to fashion this change?”

Wearing Finance

http://www.bankingtech.com/205142/banking-on-you-how-wearable-tech-could-change-finance/

Mindful Money On the GoCiti Mobile® Lite: The first banking app for Apple Watch® is designed to leverage wearable technology to restore a personal connection to banking that existed when money was physical. The Citi Mobile Snapshot® feature gives customers access to their accounts without logging in every time. The app distills the most essential information down to a glance. Push notifications and alerts are triggered by purchases and transactions throughout the day, making the wearer more mindful about how money is being spent in a streamlined, cashless world.

https://online.citibank.com

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http://bit.ly/1zjythK

Enhanced Banking in the Works Smart Banking: Google Glass may be back on the drawing board but the technological gadget launched a range of applications that would enhance banking. Spanish Banco Sabadell is working to integrate customer options such as their “Instant Check” mobile deposit service. Similarly, PrivatBank in the Ukraine lets customer’s see what they would be able to do once the Google Glass app became available: pay bills by snapping a photo of it, transfer funds between accounts, and pay for purchases with a voice command. Wells Fargo, Bank of America, and Fidelity Investments are also working on their own Google Glass apps, while Westpac New Zealand has developed “Cash Tank” that displays the wearer’s current account balance on a smart watch device.

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Payment on TapPayPal: The online payment giant has joined the wearable bandwagon with an app for Samsung’s Gear 2 and Gear Fit smart watch devices that lets shoppers pay directly from their wrist. The watch uses 3G connectivity and the app on the Gear 3 includes an additional feature that lets users swipe their fingerprint to log in with PayPal at millions of merchants.

http://bit.ly/1DOO99n

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Quicker Access to Clean LaundryMasterCard: The financial services corporation has opened a technology center in New York to share innovations that affect the security of Apple transaction. Examples included a virtual payment using the Pebble smart watch, as well as integration with Maytag laundry machines through a mobile payment application that would enable users to reserve a machine and receive alerts. MasterCard is also working with Canadian wearables startup Bionym to test the Nymi Band [p.29], a heartbeat-based payment authentication device through a wristband. The device is designed to work with existing point-of-sale terminals and Bluetooth and can be paired with various devices to lock or activate products without a password. The band automatically stops working when removed from the wearer’s wrist.

http://bit.ly/1AoXqDC

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Stock Market Watch Pebble WatchApp: Fidelity Labs, the research arm of Fidelity Investments is pursuing a free app that would allow wearers to connect their Pebble smart watch to their Android smartphone to view a stock watchlist with market information and alerts throughout the day. The investment firm has long been committed to exploring new technologies to deliver its financial services information and chose Pebble after the success of the device’s $10 million crowdfunding campaign.

http://bit.ly/1EtTFxx

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Incentivizing Healthy behaviorOscar: Health insurance startup Oscar is connecting the usefulness of wearables for payments and money management with a rewards-based tie-in. They are paying customers $1 per day, up to $240 annually when they hit their step-goal target on a pedometer, such as Misfit. The insurer is looking to help advance the electronic connection between physicians and patient health records to help reduce costs, improve care, and provide greater transparency in healthcare. Oscar has already attracted $150 million in venture capital to develop modern e-commerce innovations to the health insurance market.

http://bit.ly/1GMTWm1

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Gentle Saving SqueezeDebitBand: Jack Curry and Steven Arthur Wood are recent graduates of California State University at Long Beach and the creators of DebitBand. The concept payment system uses a physical pressure to alert wearers when they approach or go over their budget. Ferrofluid tubes embedded within the band tighten to signal “the money’s getting tight.” The only way to loosen the band is to get a Budget Extension Code using a mobile app or by physically entering a bank. The band uses Radio Frequency Identification (RFID) and touch-sensitive organic light-emitting diode (OLED) display to show payments and balances.

http://bit.ly/1Q6xmX8

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A Timely Way to PayRumbaTime Perry Go: It’s a cute timepiece but its real purpose has little to do with a clock. The RumbaTime Perry Go watch retails for $50 and comes with a unique 8-digit VITA number that can be used to establish a contactless payment account. Once the wearer receives a VISA Contactless Payment Card, it is slipped into the silicon sleeve on the watch’s nylon band and payments can be made with a fashionable wave of the wrist.

http://bit.ly/1DOSlpL

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IBM Interactive Experience

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Fashion offers the ideal platform to make technology invisible and attractive, adorning the body in a personalized way while disguising the device hidden within the jewelry, bags, clothing, and accessories. Cuff CEO Deepa Sood, a former lawyer, journalist and executive at Restoration Hardware, has translated her vision by combining form and function through jewelry because, as she stats, the fashion-conscious “want less...they want a curated experience around their tech” and not “everything and the kitchen sink duct-taped to their wrist.”

Wearing Fashionable Tech

Source for Sood interview: http://readwrite.com/2015/04/24/deep-sood-wearable-world-congress-cuff

Fabulously FitTory Burch and Fitbit: An exclusive collaboration between the high end jeweler and the fitness tracker ensures that wearers look chic even when working out. A fitness tracking device embedded within the luxury brand’s upscale, metal-hinged bracelets.

http://bit.ly/1ykulgL

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lechal.com

Steps to Vision

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Lechal: Designing smart footwear to help the visually impaired to negotiate the world is the mission of the Lechal initiative. The brainchild of Ducere Technologies, a Hyderabad-based company, was founded by University of Michigan graduate Krispian Lawrence and MIT graduate Anirudh Sharma. Their Lechal Initiative is based on a partnership with the L. V. Prasad Eye Institute to help the visually impaired navigate the world and all proceeds from the sale of the footwear will help subsidize a pair of shoes.

Playful Pixel PatternsFrancesca Rosella and Ryan Genz: The British design duo created a dazzling fashion concept that can be changed up on the fly. The designers debuted their LED mini skirt design connected to a smartphone at New York’s Fashion Week. The wearables are controlled by a free app. In the future, the designers plan to include a feature that allows the wearer to change the color and pattern of the garment or accessory that is connected to it.

http://cutecircuit.com

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http://bit.ly/1ucxWGo

Beauty SleepSwarovski Shine: Luxury meets a fitness tracker in The Swarovski Shine collection featuring Misfit Wearables. The jewelry collection is paired with various Android devices that uses Swarovski Shine Activity Tracking Crystal to measure your activity, and inactivity, with a sleep monitor that records the quality and amount of shuteye you’re getting.

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Tee-Shirt RechargeThe Solar Shirt: The shirt is part of the Wearable Solar collection by designer Pauline van Dongen and developed in collaboration with Holst Center. The shirt contains 120 thin film solar cells combined into standardized functional modules using Holst Centre’s stretchable, interconnect technology that integrates electronics into fabric. The everyday wear T-shirt can charge a smartphone or any other USB-portable device. In bright sunlight, the shirt produces enough energy to charge a phone in a few hours and electricity can be stored for later use in the shirt’s battery pack, concealed ingeniously in the front pocket.

http://www.cnbc.com

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Clutch SpeakersRebecca Minkoff and Stellé Audio: The designer and audio company have partnered to create the Rebecca Minkoff for Stellé Audio Clutch, a handheld purse that doubles as mobile speakers using Bluetooth. Just pair the purse to your device and enjoy music for up to 15 hours at a time. The device works with a headphone jack and acts as a portable speakerphone for those calls that pop up in the middle of a listening session.

http://bit.ly/1JFGsJE

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Giving Technology A MakeoverMICA: Fashion house Opening Ceremony and Intel collaborated to fuse high-end jewelry, featuring semi-precious stones, with a 1.5 inch sapphire touch-screen. The bracelet was developed with the goal of integrating tech into an accessory “that people are proud to put on their body” according to Ayse Ildeniz, vice president of Intel’s New Devices Group, the team that created the device.

http://nyti.ms/1t387bI

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Sleek ConnectionsMotorola Mobility: The Moto 360 smart watch is powered by Android Wear and is designed to deliver timely notifications for weather, flight alerts, traffic, and much more. It includes a voice control feature to send texts and get directions and a built-in activity tracker monitors heart rate and activity, steps, and distance. An increasing number of apps, such as Pinterest, Facebook, and Messenger work with Moto 360, that is also water resistant, runs on a day-long battery, and charges in a dock at night.

http://bit.ly/O8lXdZ

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Mobile JuicerQ: James Kernan and Alesssandro Libani, co-founders of the design startup are wooing fashionistas with their thick, sleek Q Bracelet that gives your phone a charge on-the-go. The bangle works with Android and iOS devices and conceals enough rechargeable lithium-ion battery to give your phone a 60 percent charge. It opens up to reveal the charger that hooks into your phone so you can juice up on the move.

https:/ www.qdesigns.co/

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http://bit.ly/1eJVkDf

Data Driven StyleMisfit Shine™: The collection of stylish pendants and necklaces are waterproof Bluetooth-connected pedometer and activity trackers that conceal fitness within high fashion. The round, pebble-like gadget is a dark grey shell of aircraft-grade aluminum the size of a quarter, with a grooved edge that allows the device to be snapped into different accessories. It works with a free iOS app and also doubles as a watch.

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https://cuff.io

Jewelry That Demands AttentionCUFF: Smart jewelry designed to keep you secure — the device will send SOS alerts to first responders you designate and won’t stop until the notification is answered. They will receive your location, live audio, and other information needed to locate you.

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CONCLUSION

2015 will undoubtably be remembered as the “Year of the Wearable”. Innovators have

been working hard to develop an experience which captivates the hearts and minds of

consumers. The recent launch of Apple Watch® demonstrated a high level of excitement

and interest, and that consumers are willing to shell out big money so they, too, can wear

the future.

This is really the beginning of a most exciting time. Despite the numerous examples in this

paper, today’s wearables barely scratch the surface. There is so much more to come

since innovation has been increasing exponentially. Given advances in computing power

and miniaturization, there is no doubt that wearables will play an important role in helping

shape the future.

Right now, most wearables take the form of a watch or wrist band. It’s a simple form factor

which most people are comfortable with. It has been predicted the next generation of

wearables may be biometric film that could be attached to any number of items -- from

our skin, to our clothing to our jewelry. Although this may feel like the stuff of sci-fi, the

concepts are already in development. As wearables become more sophisticated, the

technology itself may recede as the utility may increase.

Although much attention has been focused on the technology, wearables will help

consumers collect reams of data about themselves and their daily lives. This data will

grow exponentially and they will be able to gather, analyze and customize all aspects of

many experiences. This will lead to an über level of customization across the entire

spectrum, from individualized medical treatments to individualized fitness routines to

individualized diets. Deep customization, tailored to even more subtle nuances.

While thinking about the future of wearables, there are several final points worth making.

The first is around the relationship between our smartphones and wearables. Our current

model has the wearable tethered to a smartphone or smart device. There is much debate

about this relationship. Will future wearables be tethered or untethered? That’s a hard one

to predict but research will likely follow those two discrete streams.

The second point is around the impact that wearable devices will have on our global

economy. As businesses shift to delivering customized experiences, how will wearables

transform the business model? Delivering customization will demand a heightened level

of empathy and insight in order to craft meaningful experiences that engage customers

and employees.

These are early days for wearable technology but the feeling that it will have a great

impact on our future is undeniable. Form factors and functionality may evolve over time,

but it is clear that wearables will end up weaving into the very fabric of our lives.

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Joanna Peña-Bickley

Global Chief Creative Officer

Her iconic work for TV, viral videos, mobile apps and social media has been internationally

awarded and recognized. For her most recent project she is proud to have led the team for

the design of Citi Mobile® Lite, the first banking app for Apple Watch®.

Lorna Feeney

Executive Creative Director

We exist at the intersection of business, technology and design. We think bigger than an agency

and more creatively than a consultancy with the power to integrate the whole system. We are

IBM Interactive Experience, 2015 Advertising Age’s largest digital agency network in the world.

We are a next generation services company dedicated to creating transformative ideas that get

our clients to the future first.

Joanna is believer in magic, an arbiter of the new, and a

student of the interesting. She is a matchmaker between

customers and brands, such as Facebook, Pepsi, American

Express, Land Rover, MTV, Microsoft and Nokia. development includes working with boutique design firms, global advertising agencies,and

start-ups for clients like American Express, Comedy Central, Gilt Groupe, Janus Capital,

Citibank and Proctor & Gamble. At IBM iX, Lorna leads the growing design and creative

practice, driving excellence across all disciplines.

Lorna Feeney made her mark in 1995 as one of the founding

writers of GirlsonFilm.com, garnering rave reviews from the

LA Times and People, leading to its acquisition by Oxygen

Media. Lorna’s 20-year career in digital strategy and content

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About IBM Interactive Experience

About the Contributors

About the Contributors Cont’d

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Adrian Franks

Design Director

Adrian’s big concept thinking and bold style is the product of

20 years in designing, advertising, and fine art for clients,

including Toyota, Florida’s Natural, Marriott, Coca-Cola, GM,

Macy’s, Buffalo Wild Wings, Walmart, U.S. Navy, U.S. Army,

U.S. Air Force, United States Marine Corp, 2010 U.S. Census, Bank of America, Marriott, CVS

Pharmacy, OpCo, Chrysler, AT&T, Home Depot, Citi Bank, and Publix Super Markets. Adrian

is the recipient of multiple awards, including the Gold and Bronze Addy, and was named in Ad

Age’s 2015 40 Under 40.

Alex Sinclair

Creative Director

Alex is a former reporter for The South China Morning Post

and has lived and worked in London, Hong Kong, and Tokyo.

She brings more than 20 years writing for magazines such as

Redbook, Cosmopolitan, Variety, and Adweek and crafting

strategic copy for clients including NYU School of Continuing & Professional Studies, Drexel,

Brooklyn Law School, American Express, Partners in Care, Philips Healthcare, Boston

Scientific, and Surescripts. She lives by Howard Gossage’s quote: “People don’t read ads…

they read what interests them, and sometimes it is an ad.”

Christopher Ian Reichel

Director User Experience

Shaton Winston

Copy Writer

Zach Kubert

Associate Creative Director

Paulette Chafe

Director, Experience Planning

Adrienne Matt

Director, Experience Architecture

Sources

Oculus http://bit.ly/1ykyxgx

Fast Company http://bit.ly/1x5Uv0Thttp://bit.ly/1E0tnUk

Avant http://avegant.com

The Verge http://bit.ly/1wrFfdc

FIN http://finrobotics.com

Google Blog http://bit.ly/1atLabd

Virgin Active http://bit.ly/1qwxUMP

Mimo http://mimobaby.com

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Pixie Scientific www.pixiescientific.com

T. Jacket www.mytjacket.com

Trendhunter http://bit.ly/1EUNIhV http://bit.ly/1R9Ziuw http://bit.ly/1Q6xmX8 http://bit.ly/1DOSlpL

Victoria Sowerby http://bit.ly/1JvmbmB

Sensoria Fitness www.sensoriafitness.com

Cnet.com http://cnet.co/1qK2L2K

Wearable.com http://bit.ly/155gkXo http://bit.ly/1ykulgL

Apple www.apple.com

Nymi https://www.nymi.com/

Intelygenz http://www.intelygenz.com

Slash Gear http://bit.ly/1tMds7o

Lily Pad http://lilypadarduino.org

Citi Bank citi.us/1akxaTS

The Banker http://bit.ly/1zjythK

The Financial Brand http://bit.ly/1Cg9Te7

The Power Retail http://bit.ly/1DOO99n

Smart Webzine http://bit.ly/1AoXqDC

USA Today http://www.intelygenz.com

Net Banker bit.ly/1GMTWm1

Lechal lechal.com

Cute Circuit http://cutecircuit.com

Misfit http://bit.ly/1ucxWGo

CNBC cnb.cx/1qswPEN

Rebecca Minkoff http://bit.ly/1JFGsJE

NYTimes http://nyti.ms/1t387bI

Motorola http://www.intelygenz.com

QBRACELET https:/ www.qdesigns.co/

Tech Hive http://bit.ly/1eJVkDf

Cuff https://cuff.io/

Sources

http://bit.ly/1Dfffbf

Jeremy Rifkin http://thethirdindustrialrevolution.com/

The Guardian: http://bit.ly/1fe6kJl

WT: http://bit.ly/1Jp6ptB

Retail touchpoint http://bit.ly/1GXxpQF

Money http://ti.me/1zKYiYs

PSFK http://bit.ly/1dLnKTC

59

Pebble: http://bit.ly/1bvTLNU

Harvard Business Review: Wearables in the Workplace: http://bit.ly/1DjRewz

Mashable http://on.mash.to/1Lh9wUi

Misfit: http://exm.nr/1eLrfSH

Wearable Technology: http://bit.ly/1QjVKEM

The Future of Wearble Technology by Tom Emmerich: http://bit.ly/1IL3nC1

Visiongain: http://bit.ly/1ACRRlg

Jawbone: http://bit.ly/1c2D9xW

Virgin Wearables: http://engt.co/1xqzahv

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