IBM MOBILE PLATFORM Remy Mandon Leader of Application Integration and Middleware software IBM Software France
May 31, 2015
IBM MOBILE PLATFORM
Remy MandonLeader of Application Integration and Middleware softwareIBM Software France
2
Accelerate changes thanks to processoptimization and decision automatization
Reinforce relationships with tight integration, betweencustomers, supplyers, and partners based on SOA
architecture
Optimise operational efficiency and flexibilty thanksof Virtualization and Cloud capabilities
Application Integration Middleware=> une question d’AGILITE
3
Mobile = enormous set of opportunities for BUSINESS AGILITY
Business to Consumer
• Improve customer satisfaction
• Deeper customer engagement and loyalty
• Drive increased sales through Personalized offers
• Customer service
• Competitive differentiator
• Improve brand perception
• Deeper insight into customer buying behavior for up sell and cross sell
• Improve in store experience with mobile concierge services
Business to Enterprise
• Increase worker productivity
• Improved claims processing
• Increase revenue through sales engagements
• Extend existing applications to mobile workers and customers
• Reducing fuel, gas, or fleet maintenance costs that are relevant in particular industries
• Increase employee responsiveness and decision making speed
• Resolve internal IT issues faster
• Reduce personnel cost (utilizing personal owned instead of corporate issued devices)
4
Source: Wells Fargo Securities, January 23, 2012“Fostering the People: The Shift to Engagement Apps”
Growth in Internet Connected Devices Mobile and Cloud are top spending priorities for CIOs1
1 2011 IBM Global CIO Study2 Wireless Industry News, August 26, 2010
3 2011 Economist
Dramatic Growth in Mobile Devices
• Mobile data traffic exceeded voice in 20102
• Shipments of Smartphones exceeded total PC shipments for the first time in 20113
• 10 Billion mobile connected devices are expected to be in use by 20203
Mobile is an enterprise priorityU
nit
Vo
lum
es (
Mill
ion
s)
600
1200
02010 2011 2012E 2013E 2014E 2015E
WW Notebooks
WW Media Tablets
WW Smartphones
WW PCs
5
Key HighlightNot a single vendor market as PC market used to beApplication development requires specific (new) skills, expensive, cahotic
6
However, the cost of developing for multiple mobile platforms is rising
WebApplication
Desktop and mobile using open webprogramming
models
Limited to no device-specific
functionality
Native Mobile Application
Mobile only, using native languages
Native appearance, device capabilities,
performance
Mobile Web Application
Mobile only using open web client programming
models
Off-line capabilities
Hybrid Mobile Application
Mobile only, app runs on device
leveraging open web via JavaScript
bridge
Native device capabilities
Mobile Browser Execution Application Store download and install
Richness of Mobile Presentation / Services
Maintenance Cost (TCO)
Portability (cross-device reuse)
http://appstore.tap.ibm.com/
7
Mobile Web, WebApp, Hybrid, Natif ?Which App
What innovation and new service can I offerCapture events, leverage datas, Enhance processes
New business opportunities
How do I support my marketing/sales team endless creativity ???LOB request(sssss)
Use vendor store and T&C’s? Private market place? Web Url ?Deployment
How do I access, securely, efficientlyHow can I transfer data in a reliable way , keeping light
Integration
How do I support users with the same resources same set of competencies ?User support
Secure inbound activitiesEncryption? Authentication? What if device is stolen ?
Security
Unpredictible workload (B2C), how do I scale?Need response time and 24*7 availability
Running operations
How do I keed app current and release new versions in an agile way ?Maintenance
Diffrent « proprierary » skills or reuse existing skill?Native becomes complex as there are various apps, various OS/server, and variousBack ends to connect
Developmentcapabilities
iOS, Android, Blackberry, Windows Phone, Tablet, Phone, other ?Screen size ? Bandwith (3g, wifi optimized)
Which device
Which format
ChallengesSituation
12
Development
lifecycle
(Ratl)
Enterprise Apps
SOA & Connectivity
Build the app*Performance ���� Elastic CachingAvailability ���� Workload Deployer
Manage the app & device (MdM)
Decision Management
& Analytics
Business Process
Management
Run the app*
IBM Mobile Plateform
Content, Wikis/Social
(ICS, FileNet)
Big Data
Security gateway
Optimise
Increased need of supervision/monitoringGreat for Cloud offering
Worklight *
14
What business for YOU Business partners ?
• All business models : ISV, resellers …
• Build the app :– Developp & Maintain (Design, Develop, Test, Support, etc…)
– Business strategy (help them attract new customers, shopping experience, creativity)
– Secure the app (device management)
– Integrate the app to backbone (connectivity AND integration)
• Host mobile APP : – Cloud, Virtualization
• Innovation capabilities– Decision management– SOA : integrate and leverage the IT components
15
Why would you choose IBM Mobile Platform ?
• YOUR productivity
• Makes you different Vs Native
• Offer best flexibility & time to market to your customers• Makes you reliable : Perenity of the investment, IBM support
• You’ll be in the account for a long lasting relationship Vs 1 « sporadic » app
• Target End-to-End Solution, not only the revamping of the App
• Think « Entire business problem and WebSphere Portofolio » in your Value Proposition
• Think Business Needs, not only Technology
• Think Business Solution, package and duplicate it to other similar customers• Think Big ! IBM Mobile Platform is designed from light to huge business needs and
device transactions (rule of 3)• Think IBM eco-system if you need help or resource for your first project
16
More info
• Contact : Franck Luciani : [email protected]: +33 (0)6 73 37 51 08
Impact Conferencehttp://www-01.ibm.com/software/websphere/events/impact/
Worklighthttp://www.worklight.com/