IBM Systems of Interaction

© 2013 IBM Corporation

Delivering Systems of Interaction

Ileana Honigblum

Connectivity & Integration Sales Leader

Business transactions have moved beyond the enterprise..

The planet is wiring itself to a new nervous system

Bridge tomorrow’s innovations with the systems that power the businesses today

Of enterprises use external cloud services

Dollars in mobile transactions by 2015

Smartphone users by 2016

1 billion 534 billion 69.1%Increase in mobile transaction volume since 2011

1 trillionDevices connected to the internet by 2013

85% 126 millionTablet users by 2016

© 2013 IBM Corporation3

Our World is Filling with Devices – and their Big Data

Rice grains grown each year

Ants crawling the earth

Devices produced each year

1,000,000,000,000,000

10,000,000,000,000,000,000

100,000,000,000,000,000

(1 quadrillion)

(100 quadrillion)

(10 quintillion)

More than 1 billion devices for every

one of us

The way we reach and understand customers is evolving

Websites

Connected Appliances

Partners Websites

Internet TVs Smartphones

Tablets

Game Consoles

Connected Cars

Millions 1993 - 2000 Trillions 2013+

APIs

4

Systems of Record

Systems of Engagement

Your Integration needs are changing and growing…

Systems of Interaction

Systems of EngagementSystems of Record

Bridge tomorrow’s innovations with the systems that power the businesses today

Today’s Systems of Record were once the Systems of Engagement

� Data and Process Integrity

� Now mature and well established (usually)

� Ensure continuous availability and resilience

� Reduce cost to operate and maintain

� Reduce pace of required changes

� Emphasizes transactions

Goals

Focus shifted to delivering new ways to engage with customers, employees and partners

� Improving interactions with customers to meet heightened expectations

� Connecting people in real time

� Enabling self-service to increase customer satisfaction

� Attracting more business by creating new business models

� Emphasizes content

Goals

When Systems of Engagement are unplugged…

� Can show my ticket

� Can show my seat

� Can see upgrade option

� Can check flight status

Customer uses Mobile app to interact with Airline

� Can’t change my ticket

� Can’t move my seat

� Can’t buy upgrade

� Can’t change flight

New Integration Requirements:Connect front-office Systems of Engagements with back-office Systems of Record

Rapidly develop services for new interactions beyond the four walls of the enterprise

Quickly and easily scale capture all of the different end points from front-office engagements

Act on insights from real-time integration to enable continuous insights

Integration Turns Mobile Interactions into Transactions

� Over 1/3 of all mobile technology leaders are actively integrating to back end systems

� Integration to back-end systems allows business to capitalize on mobile interactions

� A SOA-based integration layer provides reusable services as APIs for mobile interactions

� An ESB approach allows complex interactions to be packaged as simple APIs to reduce multiple calls to the back end

� Integration Bus:

– Mobile enable any enterprise service in a

few clicks in conjunction with Worklight

– Build robust solutions with integrated

caching and security

– Push updates to mobile users from

enterprise applications

– Create end-to-end mobile solutions for

SAP, Microsoft .NET, Microsoft Dynamics,

Workday, Salesforce.com and more

Key Capabilities

Business Value

• Scalable infrastructure

• Rapid publishing

• Reliable messaging to apps

• Rapid Cloud connectivity

• Pre-packaged templates

• Up to 60% development reduction

• Flexibility and change control

IBM Integration Bus

Act on insights from real-time information to transform evolving opportunities into better outcomes

Generating Insight

Web

Mobile

Social

Email

Call centers

Kiosks / POS

Physical locations Sensors

� Near-real-time visibility into all data networks, including files and messages

� Automated, intelligent decision-making

� Manage risk through predictive analytics based on customer data

� Speed up decision-making through real-time monitoring of key business metrics and performance indicators

� Monitor and analyze client activities and usage patterns to gain essential insight into needs and expectations

Enabling Predictive Enterprise with Real-time Analytics

� Bring together variety of real-time data from any source, at velocity, to generate insights

z

Inadequate integration with back-office systems(Systems of Record)

Inadequate security

Inadequate master-data management

Inadequate content management

Slow or unpredictable performance

42%

35%

34%

30%

30%

What is your most significant technical barrier to creating effective customer-facing systems? (Systems of Engagement)

Source: A commissioned study conducted by Forrester Consulting on behalf of IBM, Q1 2013Systems of Engagement Demand New Integration Solutions – And a New IT, Forrester, April 2013

Lack of integration impedes innovation

“integration with back-office systems is the biggest barrier to consumer-facing systems of engagement”

Addressing challenge of creating Systems of Interaction

Integrating Systems of Engagement and Record

Integrate virtually any applications

Scalable and reliable access to information

Expose services via APIs to accelerate innovation

Secure access across enterprise boundaries

Integrate SaaSand On Prem

Real-time awareness of Internet of Things and Mobile

Build and run Mobile applications

Control and manage services

Service Service Service Service

Partners

Cloud

Social & Web

Internet of Things

Mobile

IBM Systems of Interaction Portfolio

Integration

Gateway

Integration

Gateway

Business ProcessBusiness Process

Decisions & AnalyticsDecisions & Analytics

Application FoundationApplication Foundation

Dev OpsDev Ops

Industry Patterns

Integration BusIntegration Bus

SecureSecure

APIsAPIs

ScaleScale

WorkflowWorkflow Human TasksHuman Tasks CollaborateCollaborate

RulesRules SituationsSituations AnalyticsAnalytics

DataData CachingCaching SearchSearch

BuildBuild

GovernGovern

ManageManage

TransformTransform RouteRoute ChoreographChoreograph

MessagingMessaging

Another way to look it...

IBM Business

Integration

Today’s challenges demand a complete integration solution

IBM Business

Integration

.NET

JCAPS

SAP

Pattern

Pattern

App

Service

DB2

IMS

CICS TS

Files

Rules

Process

Analytics

… and a complete Messaging solution

� Universal messaging backbone for transporting virtually any information

○ Shared backbone for delivering all kinds of

business data: messages, events, files, service

interactions, mobile, sensors

○ Proven, reliable delivery of business critical

data transactions

○ Preserve integrity of data with end-to-end

encryption

○ Time-independent processing through

asynchronous exchange (queuing)

○ Efficient messaging for mobile and sensors

○ Flexible distribution of information based on

topics (just publish and subscribe to data)

○ Connect at Internet scale

IBM Business

Integration

Integration Bus unifies the whole enterprise

� Provides universal connectivity to integrate across all Systems of Record

○ Integrate virtually any System of Record

including services, applications, data sources

○ Easily convert & transform business data

○ Accelerate integration & promote best

practices with pre-built patterns

○ Built-in packaged application connectors

○ Rapid integration with graphical tooling

○ Supports wide range of developer skills

including Java and .NET

○ Natural fit with MQ & WAS environments

○ Standards-based data modelling aligns with

Master Data Mgmt

IBM Business

Integration

○ Rapidly connect out to Systems of Engagement

○ Accelerate integration & promote best practices

with pre-built patterns

○ Secure access to enterprise systems and data by

providing a “force-field” around the business

○ Rapidly and easily synchronise SaaS application

data with on-premise

○ Rapidly integrate mobile apps with enterprise

systems and data

○ Track shifting market trends by engaging clients’social network and circle of contacts

○ Capture real-time data from millions of sensors

○ Enable secure B2B exchange with communities

of trading partners

○ Drive innovation from external developer

communities with enterprise API management

○ Gain real-time insights from Big data that cannot

be readily stored and accessed

Integration Gateway extends beyond the enterprise

� Provides secure connectivity reaching out to Systems of Engagement

IBM Integration

Internet of Things instruments our entire world,

Mobile is Changing Businesses

Mobile Connectivity – Mobile and M2MThe Business Impact of Connected Devices could be Worth US$4.5 Trillion in 2020 Link

Although millions of new devices and machines are connected to mobile networks every month, we are still just scratching the surface of what is possible.

“Today the connected devices market is dominated by mobile phones, but this will change in the future as a new wave of smartphones, tablets, consumer electronics and M2M devices connect everything from cars to health services and even entire cities,” said Michael O’Hara, Chief Marketing Officer, GSMA.

An extraordinary 240 million tonnes of food spoils during transit and storage every year in developing countries. The use of mobile connections to track trucks and monitor the temperature of storage facilities would save enough food to feed more than 40 million people annually – equivalent to the entire population of Kenya

Mobile technology can also make travelling safer; in developed countries, one in nine of the lives lost in road accidents could be saved by in-car connectivity that calls the emergency services automatically in the event of a collision, providing accurate location information and other relevant details. In cities, intelligent transport systems, which monitor traffic flows and direct drivers accordingly, can ease congestion, reduce commuting times, lower stress levels and keep the economy moving

100Traffic Management75Electric Vehicle Charging

225New Business Models for Car Usage

245Pay-As-You-Drive Car Insurance

Application Value ($USb)Connected Car 600

Clinical Remote Monitoring 350

Assisted Living 270Home and Building Security 250

Smart Meters 105Building Automation 40

Top Ten Connected Applications in 2020 – GSMA ** (link)

•Over 50% of [Car] consumers would be swayed by the presence of an internet-capable device *•Over 50% of global vehicles sales in 2015 to be connected (either by embedded tethered or smart phone integration)•Every car to be connected in multiple manners by 2025

Mobile Connectivity – Mobile and M2M

Advanced Mobility

The next generation connected vehicle journey

� Upcoming models will launch millions of connected vehicles

� Vehicles will be fully packed with sensors

� Sensors will create GBytes of data per vehicle per hour (big data)

� Millions of vehicles will be connected in parallel ...

� ... sending and receiving millions of messages

The next generation of connected vehicles will create massive data which will to be processed through High Performing Backends

Mobile Messaging - Connectivity

Big Data

Real Time Analytics

Cloud

Advanced Mobility

The Connected Vehicle - A megatrend in the Automotive

Industry which drives intelligent solutions for customers

Multimedia devices

After-Sales / Diagnostics

Infrastructure

Other cars

Infotainment

25

© 2013 IBM Corporation26

Internet of Things Industry Examples

Crowd mgmt

Timetable mgmt

Asset mgmt

Mobility Services

Smart Cities Traffic mgmt

Airport Management

Paid Alerts to travellers

Congestion charging

Transport E&URetailAutomotiveHealthcareBanking

Remote ATM Management

Dynamic Authorization

Banking the un-banked

Biometrics

Smarter Subsidies

Optimized Cash management

Cash replacement

solutions

Mobile Banking

Remote Hospital environment

Mgmt

Life style monitoring

ER Bed Resource Mgmt

Paid home care family services

Remote

Drive-train optimization

In-car Movies, Music, Games

Highly Automated

Driving

Component predictive

replacement

Fleet mgmt

Pay-per-drive car rental

Store energy mgmt

Store parking mgmt

Dynamic price labels

Smart Vending Machines

Delivery Lockers

Delivery and stock

replenishment optimization

Store layout optimization

Cash replacement

Sensor enabled Loyalty cards

Remotely control consumer devices

Control

Smart home services

Extend

Delay non-essential supply

during peak loads

Optimize

Pay-per-use energy

Monetize

© 2013 IBM Corporation27

Tracking where cars are, how cars move in space and in relation to other Cars

Slope aware power train

optimizationFlooding/Slippery risk aware

Driving alert

100

Dynamic/Variable Speed Limit

alert & speed control

Bus

Signal status aware speed

control going thru crossingHeight/load limit aware fleet

driving alert & detouring

Accident/congestion aware

detouring & navigation

Dynamic parking space

availability navigation

Passenger crowd aware bus

dynamic speed management

Environment pollution surveillance

traffic fencing control & fleet alert

!

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Co2

!

:-)

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Low Bridge

Automotive Examples – Connected Car

IBM MessageSight

• The growth of mobiles, sensors and intelligent devices demands achange to how we do business

• IBM MessageSight is a secure, easy to deploy appliance-based messaging server that is optimized to address the massive scale requirements of the machine to machine (m2m) and mobile use cases

• Designed to sit at the edge of the enterprise and can extend your existing messaging infrastructure or be used standalone

• Part of the MobileFirst family integrating with BigData and Analytics engines to provide an end to end solution

IBM MessageSight: Key Messages

� "IBM MessageSight sits on the edge of the enterprise, providing highly

scalable connectivity to the mobile internet and your existing

enterprise intranet. Message Sight extends MQ to Mobile and

Internet“

� MessageSight is poised to do for mobile and devices what MQ did for

enterprise applications

� "Easy to Setup and Configure" –

– For IT people, this is a "makes my job easier/makes me look better"

reinforcement.

– For business/money-focused constituents, its a "rapid time to

value" reinforcement (I need this done now/quickly).

� Operational costs => direct impact on the operational costs and reduce

future hidden costs uncertainty related to growth.

IBM Systems of Interaction Portfolio

�Complete

�Rapid

�Patterns-driven

�Standards-based

�Polyglot

�Flexible deployment