Ibm solutions for the mobile enterprise

© 2012 IBM Corporation

Solutions for the Mobile Enterprise

Helping businesses plan, build, manage and secure mobile environments

© 2012 IBM Corporation2

Agenda

Welcome and introductions

Business challenges of Mobile

Solution profile: IBM’s Mobile CTO

Q+A


Today’s participants

Rich Lechner, V.P., Cloud + Services Marketing

Responsible for market management of $40 billion WW Global Technology Services business. The GTS portfolio delivers client value

through innovative, analytical & data-driven approaches spanning a broad spectrum of service delivery methods, including cloud,

managed, project-based and strategic outsourcing.

Bill Bodin, Distinguished Engineer, CTO Mobility

Bodin is both a Distinguished Engineer and a recognized Master Inventor. He holds over 160 issued U.S. and international patents, with

over 100 additional patents pending, in domains including operating systems, mobility, media, telematics, consumer electronics and

healthcare. He leads the internal mobile strategy efforts for IBM's CIO office, focusing on mobile management, infrastructure, wireless

technologies and solutions.


1. A report from McKinsey & Company: Based on a survey of 250 CIOs on their mobility strategies.

2. IBM 2012 CEO Study

3. 2011 Global CMO study

Forward thinkers are recognizing the importance of mobile

CIOs1:

77% plan to use personal mobile devices to

access company data and applications

25+ Almost all expect to deploy more than

25 mobility applications in the next two years

Lines of Business (LOB):

With customer insight as the top CEO priority2,

mobile changes everything.

#2 digital priority of CMOs is deploying tablet and

mobile apps3


• Infrastructure complexity from multiple device platforms

• Unique mobile requirements for employees/workers

• Extending data, voice and video applications to mobile devices

• Integrating across wire-line/wireless LAN platforms

• “Consumerization of IT” forcing CIOs to have BYOD policy and

plan; provide employee device choice

• Anytime, anywhere, any device access now standard

• Social business interactions are increasingly important

Mobile also brings business and IT challenges

Business and IT

change

Security and

management

• Protection of privacy and confidential information

• Policies for client-owned smart phones and tablets

• Visibility, security and management of mobile platform

requirements

Complexity and

integration

IBM’s strategy aligns with key client mobile initiatives

Extend & TransformManage & SecureBuild & Connect

Key Capabilities

• Strategy, planning and

implementation

• Mobile-enabled solutions

including analytics,

commerce, and social

business

• Mobile as a service

Key Capabilities

• Mobile web, hybrid and

native app development

• Enterprise data, service,

and application integration

• Enterprise wireless

networking

Key Capabilities

• Mobile lifecycle

management

• Device analytics and

control

• Secure network

communications &

management

Build mobile

apps

Connect & run

mobile systems

Manage mobile devices and apps

Secure my mobile business

Extend capabilities to mobile

Transformyour business

6 © 2012 IBM Corporation



The IBM enterprise is evolving towards global integration

8 © 2012 IBM Corporation


Addressing mobile with a four-pronged approach

Education: Enable employees to be

“security aware” Annual Business Conduct

Guidelines certification “Ask the experts”

2. Policy

1. Technology

4. Support

3. Education

Support: Self-support model,

powered by social software to empower employees

Technology:• Sunset legacy devices

• Cross link Traveler

accounts with IEM

registration

• Digital certification and

registration for all

mobile devices

• WiFI protection via

enforced registration

• Containerization

solutions

• Enable and deploy high

value applications

Policy: Security Client standard Connection tools

and service expense eligibility

All mobile devices must be registered in MDM



IBM’s mobile journeyV

alu

e

2000

BlackBerryDominant

LaptopsCalling Cards

Few Cell Phones

EmergingSmartphones &

Tablets

4G Smartphones & Mobile Devices

2012 2013 >

Future MobileDevices & Infrastructure

2005


BYOD: Anytime/Anywhere

Social

Connected

Multimedia

Collaborative

Mobile

Cloud

Security

■ Anytime and anywhere

■ Universal device connectivity

■ Balanced security

■ Social, collaborative and culturally embraced

■ Cost effective

■ Flexible and fast support

Next generation security-rich platforms: virtual and cloud-based desktops

Secure mobile adoption enables workplace access anywhere

Collaboration and Social Business culture embedded into the daily fabric of IBM to achieve efficiency and productivity

Vision Strategy

Mobile is a key component of the Flexible Workplace


What is “Bring Your Own Device”?

BYOD allows end users to use the compute and communication

devices they choose, to increase business productivity and mobility.

BYOD means any device, with any ownership, used anywhere.

12

Drivers:

Consumers are adopting smartphones and

tablets in ever increasing numbers

The devices employees have at home are

preferred over company-issued devices

Affordability / Costs

If businesses don’t make any attempt to

support BYOD, employees will do it anyway


BYOD is driving user demands and access to enterprise network resources on their personal mobile devices

13

Device

Network

User

BYOD 2011

iOS

ANY NETWORK

BYOD 2012+

Employee

iOS

Role/Persona Driven

Android BB UltrabooksBB Android

Pilot

VPN

Lotus

Mobile

ConnectUnified Access Gateway


This demand is challenging IT and driving the need for more comprehensive BYOD solutions

14

ANY NETWORK

BYOD 2012+

ANY USER

Considerations

How do I keep my network and

my users protected?

How do I provide a reliable and

intuitive experience from the

device to my employees and

guests?

How do I minimize the impact to

my IT and helpdesk staff from an

end-user support perspective?

Unified Access Gateway

iOS Android BB Ultrabooks


SusanDeveloper

Ramy Consultant

Ken Tech Sales

Tom IT Architect

Email, calendar contacts, Sametime, Connections plus

Roles-based rich access

Ac

ce

ss

m

eth

od

s

KimIBM Executive

Victor Sys Admin

Mobile

Never

Using

personal devices without

accessing IBM tools

Mobile

Only

•Mobile

Primary

•Virtual

Machine

RuchiProjects

RoseDB Admin

Lisa Client Rep

Us

er

se

gm

en

tsC

ap

ab

ilit

y

se

gm

en

tsImpact on user segments, use cases, access & security

Mobile Optional

• Security & Partitioning

• Connectivity & App store

• Core Collaboration Apps

Mobile Enhanced

•Mobile Optional + File Share Sync and Backup

•Core Administration Apps

Mobile Primary

•Mobile enhanced +• Productivity Apps &

Print•Role Enablement

Apps


Evolution of device management

Device inventory

Security policy

Application mgmt

Device config (VPN/Email/Wifi)

Encryption

Roaming device support

Integration with internal systems

Scalable/Secure solution

Easy-to-deploy

Multiple OS support

Location info

Jailbreak/root detection

Device wipe

App store

Self-service portal

OS provisioning

Patching

Power Mgmt

Anti-Virus

Traditional Devices Mobile Devices


Snapshot of Mobile Device Management

App Inventory

Management CommandsMDM Dashboard

Security Configuration Reporting


Middleware services, application management and analytics

Run-time capabilities provided on the server and device:

• Strong authentication

• On-device encryption

• Back-end integration

• Push notifications

• Data collection for analytics

• Application updates

• Runtime skinning

• Support for B2E, B2B as well as B2C


IBM workplace access to mobile applications


Role optimized application portfolio

WhirlWind->My WhirlWind->My Subscriptions


Customizing the application portfolio

WhirlWind->My WhirlWind->My Subscriptions


Consolidated storefront for holistic application distribution


The comprehensive Mobile ecosystem

Access

Security

Dev Mgmt

Mobile

Infrastructure

Mobile

Design

Patterns

Mobile

Application

Framework

Mobile

Application

Distribution

VPN

Malware

Partitioning

Technologies

GovernanceMobile

Metrics /

Search

Email

Calendar

Contacts

ECM

Media

Accessibility

Mobile

Evolution /

Adaptation

Mobile

Standards

Brand

Solutions

Leveraging /

Showcasing

Initial

Brand

Solution

Assessments

Mobile

Infrastructure

Provide an integrated, standards-based, governed mobile ecosystem.


Come see us: Booth PS10

Mobility Smarter Planet at Work booth discussion

5:45 p.m.

Ibm solutions for the mobile enterprise

Documents

distinguished engineer

mobile

business

security

device

company

byod

mobility