IBM Smarter Workforce Summit Toronto 2015: Hiring Top Talent Through Smarter Assessments

Hiring Top Talent Through

Smarter Assessments

April 30, 2015

Amanda Klabzuba, Ph.D. Manager, Talent Consulting - Assessments & Analytics

Sim Brar Director, Performance Management and Assessment

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…opened its doors in 1919

and promised low prices

with a “self serve” model

Loblaw...

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Loblaw...

Sourcing & Distribution Loyalty & Brands Stores

…is Canada’s largest public employer with over

192,000 full and part-time employees

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Loblaw...

…has over 2300 stores and over 1800 pharmacies

with over 1 billion transactions per year

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Loblaw...

…has one of Canada’s strongest private label

programs with many of the well-known and best

loved brands

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Our shared values guide

our behaviour and

decision making and drive

the way we do business.

Our purpose is to help Canadians Live Life Well.

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In any given year…

1,400,000 visitors to www.loblaw.ca/careers

600,000+ applicants

175,000 interviews

35,000+ hires

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Other things to consider…

Complexity

Adoption of technology

Assessment strategy

Applicant engagement

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How can we hire

more people like

our top

performers?

Can we predict

human

behaviour?

Can we align our

hiring strategy

with our people

strategy?

We’re thinking about…

How can we

simplify

recruitment in

stores?

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Ability

what you were

born to do

Talent

what are your

strengths

Judgment

how will you

behave

Tier I: Efficiency

Tier II: Exceptional Customer Service

Predicting outcomes that matter...

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CUSTOM

ASSESSMENT

CULTURE

CANDIDATE EXPERIENCE

CUSTOMER SERVICE

Loblaw’s custom solution included…

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FINALIZE AND DEPLOY ASSESSMENT

STUDY YOUR BEST - TOP PERFORMER RESEARCH

CUSTOM INSTRUMENT DEVELOPMENT

STAKEHOLDER

INTERVIEWS FOCUS GROUPS

ATTRIBUTE

QUESTIONNAIRE

RESEARCH INSTRUMENT

DEVELOPMENT VALIDATION

CREATE FINAL

INSTRUMENT

PRESENTATION OF RESEARCH RESULTS

TRAINING AND

ROLL OUT

CONTINUED RESEARCH ON PERFORMANCE

Building the custom assessment…

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Focused on adoption

and launched ‘Retail

Associate Selector’

Developed based on

5,191 retail employees

from 10 organizations

Improved the odds of

selecting a top

performer by 20%

Cooperation Detail

Orientation

Initiative Situational Judgment

Stress Tolerance

Compliance

In the meantime…

Retail Associate Selector

Success Profile

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…Top performers score high on the assessment 77% of those who score above average are top performers

…Poor performers score low on the assessment 81% of those who scored below average are poor performers

Yes! Research shows…

… By hiring only those who score above average on the assessment, odds of selecting a top performer increase by 40%

Is the assessment predictive?

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15 minutes

49 Items

Grade 4 reading level

Embedded in application process

Available in English and French

The candidate experience…

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The assessment report…

Overall fit

Candidate info

Attribute definition and score

2 page report

Follow-up interview questions

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Ensuring a successful launch…

inform involve prepare embed

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Looking forward…

Monitoring Assessment Usage

Adverse Impact Analysis

Business Outcome Study

Ongoing Instrument Refinement

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Amanda Klabzuba, Ph.D. Manager, Talent Consulting - Assessments & Analytics

Sim Brar Director, Performance Management

and Assessment