IBM PureSystems: Ready for Cloud…Integrated and Optimized for Rapid Deployment

IBM PureSystems: Ready for Cloud…Integrated and Optimized for Rapid Deployment11:20 a.m. -12:00 p.m.

Speakers include: • Robert Zuber, Program Director, WW Marketing, System Technology Group, IBM

IBM PureSystems: Ready for CloudIntegrated and Optimized for Rapid Deployment

Bob ZuberProgram Director, WW MarketingIBM System Technology Group

Smart phones and 1.2 billion mobile employees by 2014

1Billion

Extended Reach

Speed Value

view cloud as critical to their plans

90%

of digital content in 2012, up 50% from

2011

2.7ZBNew InsightsIntelligent

business assets

20B+Responsivene

ss

1. Technology factors2. People skills3. Market factors4. Macro-economic factors5. Regulatory concerns6. Globalization

Factors impacting organizations:1

For the First Time, CEOs Identify Technology as the Most Important External Force Impacting Their Organizations

Source: IBM CEO Study 2012

Data Center Consolidation Reduce energy consumption Reduce data center footprint Improve data center security

Shift to a “Cloud First” Policy Inventory services Evaluate cloud readiness (workload) “Three to the Cloud” plan Manage services Determine service and deployment models

Develop Strategy for Shared Services Better understand costs Manage and account

Federal Government Key Initiatives: Efficiency and Optimization

“More of [Federal government survey participants] say they'll set up a private cloud or use another agency's cloud offerings than directly contract with public cloud offering or use General Service Administration cloud contract vehicle.”

Source: www.fiercegovernmentit.com

NIST Definition of Cloud ComputingCloud computing is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction.

On-demand self-service Broad network access Resource pooling Location independence Rapid elasticity Measured service

25 Point CIO Guidance

Clients Struggle to Overcome Barriers of Time, Cost and Risk

Top Causes of Project DelaysHardware

Troubleshooting and tuning production environment

Integration, configuration and testing of the infrastructure

Installation, cabling and network access for the environment

SoftwareIntegration, configuration and testing of applications

Integration, configuration and testing of middleware

Configuration, build and deployment of applications

45%

45%

29%

41%

35%

34%

Phase Time (days) Budget

Specify/design 73 – 96 14% – 16%

Procure 57 – 112 19% – 21%

Implement 74 – 93 12%

Configure/test 74 – 80 10% – 11%

Cluster & HA 66 – 104 11% – 12%

Backup 44 – 108 10%

Tune 89 – 98 9% – 10%

Management 67 – 110 9 – 10%

34% of new IT projects (US) deploy late

Typical IT Project Time and Budget

Source: Commissioned study conducted by Forrester Consulting on behalf of IBM

However, Only 1 in 5 Organizations Can Allocate More Than Half Their IT Budget to Innovation

Less Efficient IT Organizations Most Efficient IT Organizations

Maintaining existing

infrastructure

65%

New projects

35%Maintaining

existing infrastructure

47%

New projects

53%

Less effective use of technology:43% first and fast technology adoption 1% move virtual machines to meet desired

outcomes21% use storage virtualization 3% use a storage service catalog (tiered storage)

More effective use of technology:86% first and fast technology adoption58% move virtual machines to meet desired

outcomes93% use storage virtualization87% use a storage service catalog (tiered storage)

Source : IBM 2011 Datacenter customer study

Clients Have Tried Various Approaches to Close the Gap

Client-tunedSystems Appliances Cloud

FlexibilityControl

SimplicityRapid

Deployment

AgilityElasticity

Time and Expense Required

Single Purpose

Shared Dependence

What if you could have the best of all three?

Benefits

Challenges

75% of US Public Sector CIOs Ranked Cloud as a High Priority – over 15 Points Higher than Colleagues in the US Private Sector1…

Cloud delivery model

1,186Federal government data centers planned to be closed by 20152

78Federal government

applications moved to the cloud by mid-20123

Advanced virtualization Workload management

45.8BNumber of global electronic

and mobile payments projected in 20134

Dynamic provisioning

62%Of US local governments

organizations stated accessibility was a key benefit for moving services to

the cloud 5

Estimated IT spend that the federal government

could move to the cloud6$20B…enabling them to cut costs and deliver more services

Integration by DesignDeeply integrating and tuning

hardware and software – in a ready-to-go workload optimized system

Built-in ExpertiseCapturing and automating what experts do – from infrastructure patterns to application patterns

Simplified ExperienceMaking every part of the IT lifecycle easier – with

integrated management of the entire system and a broad open ecosystem of optimized solutions

The Time Has Come for a New Breed of SystemsSystems with Integrated Expertise and Built for Cloud

9

IBM Has Invested in PureSystems Innovation

11

Deploy cloud platforms into your existing

infrastructure

Accelerate cloud deployments with expert integrated systems

Immediate access to managed services

IBM PureSystems Family Is Built for CloudFlexible Deployment Options with IBM SmartCloud Solutions

Enterprise data center

Managed private cloud

Enterprise

Hosted private cloud

Enterprise

Shared cloud

services

First Family of Offerings Designed for All Client Approaches

The elements of Pure family

Management

Compute

Networking

Storage

Flexible Choice Built-in expertise • Integration by design • Simplified Experience

InfrastructureDelivering Infrastructure Services

Application PlatformDelivering Platform Services

Data PlatformDelivering Data Services

IBM PureFlex and PureApplication SystemA Simple, Efficient, Flexible, Virtualized Infrastructure and Application Platform

Complete, Ready-to-Go Systems Pre-integrated, up and running in <4 hours Pre-optimized for enterprise application

workloads

Simplify Ongoing Tasks Single point of platform and application

management Repeatable self service application provisioning

Built for Cloud “Platform as a Service” Elastic application runtimes

Best practice, pattern-based

Manual, brittle

Policy based elasticity, single

view

OS, runtime,resources

Manual optimizations

on-sitePre-optimized by

experts

Deploy

Manage

Optimize

Cloud Is an Increasingly Attractive Means of Creating and Delivering Services

Value deliveredChange management

Test provisioning

Install database

Install of operating system

Provisioning environment

Design and deploy business applications

From traditional

To cloudMonths

Weeks

1 day

1 day

▄

Months

Days or hours

20 minutes

12 minutes

30 – 60 minutes

51% cost savings

Days/Weeks

SmartCloud Provides Capabilities for Every Stage of Cloud Adoption

Common Open Standards Technology and Industry Ecosystem

DeployDesign

Business Process as a Service

Software as a Service

Platform as a Service

Infrastructure as a Service

Consume

Enables private/hybrid cloud service delivery and

management

Cloud Enablement

TechnologiesSecure and scalable cloud managed services platform

Managed Cloud Services

Pre-built Cloud SaaS business applications and

solutions

Cloud Business

Solutions

Orchestration, consumption based

metering

Business service catalogs, and dynamic capacity

optimization

IBM SmartCloud Foundation Capabilities Can Help Clients to Reach the Higher Value Stages of Cloud Computing

Cloud service delivery automation

Advanced Cloud service lifecycle management

Foundation

Extend with

Virtualization management

Virtualization underpins

Cloud

Virtualization ExpertiseVirtualize all Resources for Highest Utilization

54% more virtual machines per compute node

Support for tens of thousands of applications across 4 hypervisors

Virtualize all resources and automatically manages with highest utilization

DeployVirtual Machines

CaptureVirtual Machines

Virtual Appliance

Metadata

Softwareapplicatio

nOperating

system

Virtual Appliance

Manage a pool of system resources or a cloudas simply as managing a single system

Operating System

Software

Systems

Manage Services instead of Servers, Network and Storage System Pools are a set of resources that make up a service and

can be acted upon as a group for Placement, Maintenance, etc. Provisioning of CPU, memory, storage and networking with

automatic virtual machine placement and optimization Utilization monitoring and policies to support performance, with

utilization optimized pooling

StorageNetworking Compute

Virtual Systems

Virtualization

Virtual Server Virtual Server Virtual Server

System Pools / Cloud

Mobility

Optimized for ….• Availability• Performance• Energy*

VirtualizationManagement

PureFlex System: Designed for Cloud with Resource Pooling and Automated Provisioning ExpertiseDramatically Improve system Utilization and Administrator Productivity

StorageNetworking Compute

SW

OS

SW

OS

SW

OS

Industrial strength virtualization coupled with automated resource balancing and basic virtual image management

Integrated service management platform with automated IT service deployment, full lifecycle management, metering and chargeback

Basic cloud functions including simple self-service interface and infrastructure with automated provisioning, metering, and additional image management

Cloud Capabilities

Del

iver

IT w

ithou

t Bou

ndar

ies

Virtualization

Entry Cloud

Advanced CloudIntegrate

Automate

OrchestrateFoundation

SmartCloud Entry SmartCloud Provisioning

Service Automation and Management

SmartCloud Monitoring

SmartCloud Cost Mgmt

PureFlex System and SmartCloud Entry Delivers an Integrated Optimized Platform for Cloud Solutions

Cloud-ready, cloud enabled systems with IBM SmartCloud Entry included

… Deploy a cloud workload in 4 clicks

Converged server, storage and network resources with integrated platform management …

… Completely integrated solution on day 1, no tuning needed

Resource pooling & automated provisioning expertise …

… Manage a cloud as easily as a single system

Certified Trusted Computing Standards system to ensure a secure cloud environment …

… Centrally control all user permissions and access

Express Standard Enterprise

Infrastructure for Small and midsize organizations. Most affordable entry point.

Infrastructure for application servers with supporting storage and networking.

Infrastructure for scalable cloud deployments. Redundancy for resilient operation.

Designed for Cloud - SmartCloud Entry included on Standard and Enterprise Designed for choice of architectures: IBM POWER7 and/or Intel x86 processors

within the same systems Designed for choice of OS: AIX, IBM i, Microsoft Windows®, and Linux from Red Hat, SUSE Designed for choice of hypervisors: PowerVM, VMware Designed for simplicity: Integrated, single system management across physical

and virtual resources

IBM PureFlex System and SmartCloud EntryConfigurations that Ease Acquisition Experience and Match Your Needs

SmartCloud Entry Available

SmartCloud Entry Included

SmartCloud Entry Included

IBM SmartCloud Entry Delivers Cloud Experience to Users

Easy to access, easy to use Service Request Catalog Hides underlying infrastructure from user and shifts focus to services delivered Enables the ability to provide standardized and lower cost services Facilitates a granular level of services metering and billing Workload standardization eases complexity

Industrial strength virtualization coupled with automated resource balancing and basic virtual image management

Integrated service management platform with automated IT service deployment, full lifecycle management, metering and chargeback

Basic cloud functions including simple self-service interface and infrastructure with automated provisioning, metering, and additional image management

Cloud Capabilities

Del

iver

IT w

ithou

t Bou

ndar

ies

Virtualization

Entry Cloud

Advanced CloudIntegrate

Automate

Orchestrate

Foundation

SmartCloud Entry SmartCloud Provisioning

Service Automation and Management

SmartCloud Monitoring

SmartCloud Cost Mgmt

Benefits of leveraging Visibility, Control & Automation for virtual & cloud environments

VISIBILITY CONTROL AUTOMATIONSee services in real time & better

predict business outcomesBetter manage assets, service & compliance

Achieve greater efficiency and service quality

Analyze & optimize workload placement to reduce # of servers

required and increase server density

Reduce MTTR across the virtual & cloud

environment

Automate workflows to respond to

performance issues

SmartCloud Monitoring

24

25

The core of the Service Management System for cloud computing

Orchestrates cloud operations Provides self-service, automated provisioning of

virtual systems Provides end users with direct access to cloud

computing resources Includes service catalog and pre-packaged

automation templates

Service Automation Manager

Service Subscriptio

n

Service Delivery

Service Activation

Service Design

Service Operations

Benefits

Rapid time to value - quickly and accurately deploy services when and where they are needed

Decrease operational expenses - productivity increases and labor cost savings through automation and rapid provisioning

Orchestrates, Manages and Deploys the Cloud

IBM PureFlex System

IBM PureApplication System

Business Process as a ServiceSoftware as a Service

Platform as a Service

Infrastructure as a Service

Design Deploy Consume

20-30X faster deployment with application patterns expertise

Accelerate adoption of private clouds with built-in virtualization and superior automation

PureSystems Built on IBM SmartCloud Accelerates Cloud Adoption

Enhanced agility, control, efficiency, simplicity

Dynamic Infrastructure by Design, born Virtualized, Cloud Ready! Enhanced security and homogeneity

IBM PureSystems: A Family of Systems Built-for-Cloud that Simplifies Deployment and Management of Applications

Up to 50% latency improvement for faster application performance. Optimized performance across all resources.

Up to 98% time savings in storage provisioning.

Reduce VM deployment time from days to minutes. Manage a cloud as easily as a single workload.

Up to 50% improvement in administrator productivity.

Centralized control of user permissions and data access privileges across chassis and nodes.

Tight integration of servers, storage and networking

Integration across physical and virtual resources

Dynamic resource allocation

IBM Smart Cloud Entry included

Single pane of glass security management

Cloud-ready systems with tightly integrated resources and built-in patterns of deployment deliver cloud services faster, with lower management costs

We Can HelpIBM offers ways to help you assess your infrastructure: -Storage Infrastructure Assessment-Infrastructure Cost Reduction Analysis-Cloud Proof of Concept-Analytics Proof of Concept-PureSystems Demo-Technical Computing consultation-No charge assessment, analysis and demo-You are under no obligation to buy

Please complete the feedback forms

Thank You !Bob ZuberProgram Director, WW MarketingIBM System Technology Group

Backup Slides

Flexible Choice

Delivering the building IT blocks

24:1 consolidation

ratio with the x240

42% lowerpower per VM

50% lower latency

improvement for faster application performance

55% reductionrequired management

time

IBM Flex System: The elements of PureFlex and PureApplication Flexible choice

Management

Compute

Networking

Storage

Expert integrated:A complete system that is cloud-ready, more secure and

designed from the start to work

together

IBM PureFlex System: Integrated Infrastructure, built for cloudFlexibility to run your choice of applications and middleware

Expert integrated:Flexible infrastructure

‒ Compute (x86 & POWER)

‒ Storage‒ Networking‒ Advanced Flex System

technology

Unified infrastructure management

Built-in expertise - Infrastructure patterns

Infrastructure

Delivering Infrastructure Services

200% increase in performance of critical applications

70% faster setup time

Days to minutes for virtual machine deployment time

72% lower systems costs over 3 years

IBM PureApplication System: A platform system built-for-cloud that simplifies deployment and management of applications

Up and running in less than 4 hours*

Deploy and automatically scale applications in minutes**

Concurrent management of 100s of VM’s on a single system***

* Based upon testing of the IBM PureApplication System W1500-96 with time measured from powering on the system to when it is ready to support application deployments** Based upon testing of the IBM PureApplication System W1500-96 with time and quantity measured for deployed applications within encompassed VMs.*** Based upon testing of the IBM PureApplication System W1500-96 (1.5 TB Ram, 6.4 TB SSD, 48 TB HDD, 2.6GHz Sandy Bridge Processor) with time and quantity measured for deployed applications within encompassed VMs.

Expert integrated:Platform for applications

‒ Application server‒ Database services‒ Compute‒ Storage‒ Networking

Built-in expertise – Infrastructure, platform, and application patterns

Platform management

Application Platform

Delivering Platform Services

Optimized for data services:TransactionalAnalytics

Expert integrated:

Data platformInfrastructureUnified platform management

Built-in expertise

IBM PureData System: Optimized exclusively for data services

Workload optimized performance

Data load ready in hours

Integrated management

Automated maintenance

Single point of support

Data Platform

Delivering Data Services

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