IBM NYSE event - 1-16 Walter Muntzenberger -VP of the Global Center of Excellence on How IBM and X6 and SAP HANA Deliver Real-time Analysis

Reinventing Businesses through Innovation, Value & Simplicity with SAP HANA

Walter Mutzenberger, Vice President, SAP

©  2013 SAP AG. All rights reserved. 2

The future holds many transformational opportunities Capitalize on the new technology frontier

Retail: From transactions to 1:1 engaging relationships

Manufacturing: From mass production to

custom 3-D printing

Healthcare: From generic treatments to personalized

medicine

©  2013 SAP AG. All rights reserved. 3

CPU

Next-generation Software & Hardware Architecture Removing data processing bottlenecks using latest innovations in computing

STORAGE

MEMORY Compression

Partitioning OLTP+OLAP in column Store

Insert Only on Delta No Aggregate tables

(Dynamic Aggregation)

Solid State Flash HDD

64bit address space

Dramatic decline in price/performance

L3 Cache

L3 Cache

L3 Cache

L3 Cache

L3 Cache

L3 Cache

L3 Cache

L3 Cache

Multi-Core Architecture

Massive parallel scaling with many blades

Logging and Backup

©  2013 SAP AG. All rights reserved. 4

One in-memory atomic copy of data for Transactions + Analysis

Eliminate unnecessary complexity and latency Less hardware to manage Accelerate through innovation and simplification

3 copies of data in different data models Inherent data latency Poor innovation leading to wastage

Separated Transactions + Analysis + Acceleration processes

SAP HANA (DRAM)

Transact

ETL

Analyze

ETL

Re-think Data Management with in-memory computing Need to eliminate redundant data copies, materialization and models

A Common Database Approach for OLTP and OLAP Using an In-Memory Columnar Database Hasso Plattner

VS Accelerate

Cache

©  2013 SAP AG. All rights reserved. 5

Renovate existing systems while enabling future breakthroughs

Operational Analytics

Big Data Warehousing

Predictive, Spatial & Text Analytics

REAL-TIME ANALYTICS

Sense & Respond

Planning & Optimization

Consumer Engagement

REAL-TIME APPLICATIONS

SAP BusinessSuite SAP BusinessOne

40+ HANA Apps, Accelerators

& RDS

StartUps &

ISV Apps Operational Datamarts

Enterprise Data Warehouse & BW on HANA

SAP HANA

©  2013 SAP AG. All rights reserved. 6

SAP Business Suite powered by SAP HANA

SAP HANA PLATFORM

SAP ERP SAP CRM SAP SCM SAP SRM

Smarter business innovations

Unlock new growth opportunities before your competitors do

Faster Business Processes Drive your business at the speed of the

market

Simpler Business Interactions

Empower people to decide and act in the business moment

©  2013 SAP AG. All rights reserved. 7

Uncover value. Create breakthroughs. Experience simplicity.

INNOVATIONS PREVIOUSLY UNFEASIBLE •  Real-time genome analysis •  Instantaneous fraud detection •  Predictive maintenance •  Optimize procurement, manufacturing, transportation •  Real-time MRP with instant re-planning

SIMPLICITY PREVIOUSLY UNACHIEVABLE •  Transactions and analysis in one

system •  Efficiently analyze structured and

unstructured data •  Fewer systems needed •  Hardware cost savings •  Less DBA involvement needed

SAP HANA In-Memory

Transaction & Analysis directly In-Memory

VALUES PREVIOUSLY UNATTAINABLE •  Iterative period end closing •  Cash forecasts/management •  Real-time offer calculation •  In-moment sales forecast •  Self-service apps with instantaneous

response •  Interactive POS data analysis

Unprecedented Customer Adoption

http://www.saphana.com/ community/learn/ customer-stories

HANA 1,500+ customers

Coca Cola's performance improvement with SAP BPC powered by SAP HANA

Innovate continuously on SAP HANA platform at Nongfu Spring

P&G rethinks architecture of their transactional systems and analytical engines with SAP HANA

ConAgra enables end-to-end business with SAP BPC powered by SAP HANA

Chiron uses SAP HANA on the assembly line to display real-time data analysis

MKI: Real-time big data analysis with SAP HANA, R, Hadoop for genome interpretation

Alliander optimizes customer energy management with SAP HANA

Colgate runs better with SAP BPC powered by SAP HANA

©  2013 SAP AG. All rights reserved. 9

SAP & IBM Strategic Partnership

Global Technology Partnership

2100 HANA systems shipped

100 TB system

Strong technology collaboration, co-investment

Global Services Partnership

20,000+ SAP-focused resources in 160+ countries

Dedicated SAP HANA Practice

IBM SmartCloud for SAP HANA

Multi-faceted partnership across multi-platform hardware, software, implementation/ consulting/ transformation

services and cloud services

Thank You