How IBM is fueling the evolution of enterprise-class mobility & innovation Laurent Boes Disruptive Technologies Strategist @laurentboes
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How IBM is fueling the evolution of enterprise-class mobility & innovation
Laurent BoesDisruptive Technologies Strategist @laurentboes
Enterprise mobility
App development reinvented
Analytics
The individual Enterprise
Innovation
The Economy of API’s
Design Thinking
The double revolution of Mobile and Analytics sparks the Individual Enterprise
Systems of Engagement
Systems of Insight
Systems of Records
Insightful Enterprise
Individual Enterprise
Integrated ecosystemsInsight at the point of engagementContextual actions in the moment
Functional Enterprise Situational Enterprise
Tablets, Phones, and Wearable
Desktops and Laptops
Mainframes and Minis
An
alyt
ics
Mobile
IBM Institute for Business Value
Mobility is becoming a major business priority, with numerous applications across the enterprise
Customer Management
Finance Management
Supply Chain
Marketing and Sales
Research & Development
Talent ManagementBorderless
workforce
Instant ExpensingExpertise location
Mobile tracking
Context-driven interactions
Augmented reality Location based
marketing
Mo
bil
ity
IBM Institute for Business Value & Mobile Enterprise Innovation
Systems of Insight
Enterprise Innovation
Systems of Record
Systems of Engagement
Record
Insight
Engagement
Security
Cloud
EnterpriseInnovatio
n
The arc of enterprise adoption
Systems of Engagement
Systems of Insight
Systems of Records
Ow
ner
ship
Analytics
Bring Your Own Device
CompanyProvided
IBM Institute for Business Value
The four characteristics of the Individual Enterprise
Insights at your fingertipsBusiness Process
In context decision making
Create new
businessvalue
Design Thinking
Designed first formobile
Unleashempowered employees
Powered
byanalytics
IBM Institute for Business Value
Insights
Orchestration
ResiliencyConnectivity
Security
IBM Institute for Business Value
45
44
43
42
41
Create theIndividual
Enterprise
IBM Institute for Business Value
Demonstrate user experiences via persona journey maps
Pilot with Apps, quantify benefits and costs
Build capabilities to realize the Individual Enterprise
Leverage existing Apps and solutions
Promote the value and scale the benefits
Development
Engagement
Operations
Security
Development
Engagement
Operations
Security
IBM MobileFirst Portfolio
Application management Device management Marketing & Engagement
IBM MobileFirst Platform IBM MobileFirst Protect IBM Marketing Cloud
IBM MobileFirst Portfolio
DataRichSecure
ContinuouslyImprove
Contextualizeand Personalize
IBM MobileFirst Platform
Software or As-a-ServiceOn premises Cloud
CloudServices
Contextualize& PersonalizeSecureContinuously
Improve Rich Data
APIs
New or Existing App
Native Hybrid HTML5 3rd Party Tools
IBM MobileFirst Platform Modular Services
Systemsof Insight
Systemsof Record
IBM MobileFirst PlatformIBM MobileFirst Platform
IBM MobileFirst Protect
Secure DocumentSharing
Content Collaboration
Mobile ThreatManagement
Malware Protection
Mobile EnterpriseGateway
Enterprise Access
Advanced Management
Visibility & Control
Secure Productivity Suite
Mobile Workplace
Fastest Time to Trust
IBM MobileFirst Protect
IBM Marketing Cloud
Connect customer (or prospect) data dots
across digital touches
Design cross-channel journeys
integrating mobile web, email and push
messages
Understand customer behavior across mobile web, email and apps
UNDERSTAND DESIGN ENGAGE
Engage and delight individuals with
contextually relevant content while they are on
the move
Personalize engagement in context of time with real-time detection of user presence within or around a location.
IBM Marketing Cloud makes it easy to design and automate integrated mobile marketing
IBM MobileFirst Platform IBM MobileFirst Protect IBM Marketing Cloud
IBM MobileFirst Portfolio
Platforms
Strategy
Data Analytics
Design and Innovation
CloudBusiness Solutions
Change Management
and Operations
Project Managementand Operations
Mobile
IBM Interactive Experience
BOSTONNEW YORK
ATLANTA
CHICAGO
MEXICO CITY
TORONTOLONDON
TOKYO
MELBOURNE
Existing IBM Interactive Experience Labs
BANGALORE BEIJINGGRONINGEN
SAO PAULO
SHANGHAI
New Interactive Experience LabsAnnounced in March, 2014
IBM Interactive Experience
IBM Interactive Experience - Design Thinking
Users first
Contextually aware
Aesthetically pleasing
Fun to use
Clear and in-context
Obvious
Everywhere
Failing Fast
Seconds to
Deploy Friction Free
Any Language
Continuous
Integration
Mobile Ready
Focus on Code
Choice of Tools
Useful APIs
Developers’ expectations have evolved. IBM Bluemix
Developers’ expectations have evolved. IBM Bluemix
Developers’ expectations have evolved. IBM Bluemix
Developers’ expectations have evolved. IBM Bluemix
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