IBM Marketing Cloud Course Catalogcdn.training.silverpop.com/training/eng/trainingtab/...1 IBM Marketing Cloud Course Catalog Silverpop Client Learning Services recommends that all

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IBM Marketing Cloud Course Catalog Silverpop Client Learning Services recommends that all new users to IBM Marketing Cloud follow the Recommended Learning Path.

Each course is numbered and some have prerequisites as listed below. Times to complete the courses will vary by the topic. All of

our courses are offered in eLearning format that you can take anytime you want. Many courses are offered as Instructor Led Training

(ILT) sessions so that you may interact with a live instructor via a webinar. The ILTs are marked in the table below (ILT). Please note

Silverpop also offers face to face training at your office for an additional fee.

We have divided our courses into several major categories. Each category is described below and the courses in the learning path

are aligned accordingly. Additionally, we have individual categories for Organization Administration, API, Survey and Transact.

Category Description Data Users trained in the Data Category will focus on databases, queries, lists and segmentation. Data users are involved

in managing contacts inside of IBM Marketing Cloud. These users will be focused on the “who” you will be marketing to.

Email

Email courses are designed for individuals who are responsible for creating and sending emails. Email courses demonstrate the various special features available for mailings.

Automation

Learn how to optimize the entire marketing process; from campaign planning to execution, to analysis with marketing automation. You can create sophisticated and engaging campaigns that automatically respond to customer/prospect behaviors, lifecycle segments and other criteria.

Reporting

The reporting classes focus on the performance and metrics of your IBM Marketing Cloud efforts. If you want to learn how to run reports on your marketing efforts, then these are the courses for you.

Web

Web courses are intended for individuals interested in creating Web-sites, Landing Pages, or Preference Centers. Use the Web-based publishing platform to design or import pages incorporating elements of personalization and branding to mirror the content of your IBM Marketing Cloud program as well as collect client data by creating preference centers and other forms.

Integrations These courses go over the CRM integrations available to IBM Marketing Cloud clients specifically Salesforce.com and MSCRM.

Applications These courses cover applications that work with Silverpop under the applications global menu.

Use Case Scenarios

The Use Case Scenarios give you real world examples of different marketing initiatives you may be interested in. For example there is a use case for Creating a Birthday Campaign.

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IBM Marketing Cloud Course Catalog

Available Courses

Category Badge Level - Course Number Course Name Course Description Prerequisites

Duration (minutes) ILT

Overview Fundamentals Badge - IMC001

IBM Marketing Cloud Overview

This course provides an overview of the basic navigation and functionality of IBM Marketing Cloud including accessing the User Profile. In addition, it covers how to use Silverpop's Support Portal.

20

Data Fundamentals Badge - IMC050

Contact Management

This class teaches the essential features and functions of IBM Marketing Cloud as well as managing contacts. Topics covered include: overview of IBM Marketing Cloud databases, creating and importing databases. In addition, users will learn how to create contact lists.

90 X


Queries This class teaches utilization of advanced contact management including creating and editing queries.

Contact Management, Mailings

60 X


Segmentation Learn how to divide your database using equal or random samples and a simple IBM Marketing Cloud function.

Contact Management

20

3

Available Courses




Suppression List

Suppression lists prevent mailings from being to addresses that have opted out or are restricted from receiving mailings. This course explores the purpose, uses, and different types of Suppression Lists. It also covers how to import and create a suppression list.

30


Double Opt-In Process

With Double Opt-In Databases, you can require that contacts actively confirm their subscription before they are added to your e-mail database. This course will teach you how you can set up the database, the web form and the mailings that are needed to take your customers/prospects through the Double Opt-In subscription process.


30


Recurring List Import

This eLearning course will teach you how to set up a contact source to automatically import and update on a recurring basis.


30

Data Intermediate Badge - IMC056

Relational Tables

This eLearning course will teach you how to work with Relational Tables. Relational Tables can be used to hold additional information that you don’t want to store in your primary database. This course will show you how to create a Relational Table, how to associate the Relational Table to a database and how to use information stored in the Relational Table in a mailing.

Contact Management, Mailings, Queries

30

4

Available Courses




GeoTargeting This course will teach you how to use the Geo Targeting. GeoTargeting allows you to create geographic targeting queries utilizing the "Silverpop Standard Zip Codes" Standard or Custom Relational Table. This course will show you how to associate the Relational Table to a database and how to create queries from the Relational Tables to use for mailing campaigns.


20

Data Intermediate Badge - IMC058

Using FTP with IBM Marketing Cloud

This course will give you an overview of the different areas in IBM Marketing Cloud that utilize Silverpop FTP and demonstrate different example scenarios. At the end of this course you will be able to describe the general benefits of a Silverpop FTP account, request a new FTP account for your organization or change an existing one.

Email Fundamentals Badge - IMC100

Introduction to Deliverability

Deliverability is a key factor in your success. It is the term used to describe if your message gets delivered to your customers or not. In this course you will learn the basic principles of Deliverability At the end of the course you will be able to define deliverability, identify common terminology and concepts, identify potential hazards that can affect the deliverability, and utilize best practices to improve your overall email success.

Exiting IBM Marketing Cloud Customer

30

5

Available Courses




Mailings This class teaches utilization of IBM Marketing Cloud features including an overview of the mailings tab, creating a mailing, mailing settings, importing an HTML mailing template, inserting personalization, inserting hyperlinks, and the different send mailing options.

Contact Management

90 X

Email Intermediate Badge - IMC102

Dynamic Content

This class will teach you how to deliver customized communications to each of your contacts based on values stored in your database. Users will learn how to create rule-sets, re-use rule-sets and view reporting specific to dynamic content.


60 X


Locked Templates

Locked templates are mailing templates that contain editable and non-editable areas based on user permissions. This class covers the creation and manipulation of locked templates. Topics include: adding content blocks, publishing templates, and editing templates in the Quick Compose environment.


30


External Content Retrieval

This eLearning course demonstrates how to insert external content into a mailing via FTP or a remote URL.


30

6

Available Courses



Email Integrations Badge - IMC105

Real Time Content

This eLearning will show you how to enable Real Time Content for your organization and implement Real Time Content in your mailings. Real Time Content allows marketers to provide the most relevant content when a contact opens your mailing.


30


IP Warming A quick overview defining IP warming and describing the recommended IP Warming process for new, dedicated IP’s within the Silverpop platform.

10


A/B Testing A/B testing is a method used to measure and send the most effective communication to your contacts. This course provides instruction on Why and How to use A/B testing in your Mailings.

Mailings 30

Automation Professional Badge - IMC150

Programs This class teaches users how to create Programs. Programs are a series of mailings that can be triggered to send based on Profile Data stored within your contact source, Behavioral Events or Salesforce.com Opportunities. You will learn how contacts will enter the program; use the graphical Interface to create Tracks, Step Resources and Actions and how to activate your Program.


90 X

7

Available Courses



Automation Intermediate Badge - IMC151

Automated Messages

This eLearning training course demonstrates how to create a Group of Automated Messages. Automated messages are a series of mailings that are triggered by an event trigger. You will learn what these triggers are and how to implement Automated Messages in this course.

Mailings 30

Automation Professional Badge - IMC152

Contact Scoring

IBM Marketing Cloud Contact Scoring gives you the platform that takes the mystery out of the buying cycle. It tracks and prioritizes leads from initial inquiry through point of purchase.

Contact Management, Queries

60

Reporting

Fundamentals Badge - IMC200

Reports This class reviews all of the reports available to you within the reporting area of IBM Marketing Cloud. Please note: This class does not cover Analytic Reports.

60 X

Reporting Integration Badge - IMC201

IBM Marketing Cloud Reporting (Microsoft Excel Add-In)

This course will show you how setup and use the Microsoft Excel Add-In to run IBM Marketing Cloud Reports.

Reports 30

8

Available Courses



Reporting

Intermediate Badge - IMC202

Analytic Reports

This class will teach you how to generate reports that categorize performance metrics based on contact data stored in your database. For example, you can create a report that identifies the number of opens based on gender (i.e. did more males or females open your mailing?).

Contact Management, Mailings, Queries, Reports

60

Reporting Integrations Badge - IMC203

Web Analytics Integration

Web Analytics Integration gives users the ability to track links from specified domains that contacts click on, what items contacts place in a shopping cart, what products they have viewed, and where your contacts go from your website. This course will show you how to enable your web analytics package, create a query for your relational table, insert relational table data within your mailing, and set up automated messages.

Mailings, Queries, Relational Tables

30

Reporting Professional Badge - IMC204

Web Tracking IBM Marketing Cloud Web Tracking is a tool that tracks visits to your web sites and also allows you to track custom web events. This course focuses on how you enable and implement Web Tracking and Web Tracking Opt-In functionality.

Contact Management, Mailings, Landing Pages, Web Forms & Pref Centers

60

9

Available Courses



Org Admin Fundamentals Badge - IMC250

Organization Administration

This class provides training for the Organization Administrator of IBM Marketing Cloud. Topics covered include: Creating New Users, Domain and Prefix Blocking, Organization Settings, and Suppression Settings. Please Note: This class is intended only for those users with organization administration rights.


90 X

Web Fundamentals Badge - IMC300

Landing Pages Landing pages allow you to create single purpose websites that are hosted and tracked by Silverpop, and tied to your IBM Marketing Cloud database. This class teaches how to create and edit Landing Pages; you will also learn how to run the reports specific to landing pages.

Contact Management, Mailings, Queries,

60 X

Web Intermediate Badge - IMC301

Web Forms & Preference Centers

This class will teach you how to create, edit and manage Web Forms in IBM Marketing Cloud. In addition, users will learn how to add a Preference Center.


90 X

Web Intermediate Badge - IMC302

Social Connect This eLearning course will demonstrate all of the social networking features in IBM Marketing Cloud. Learn to publish your mailings to social networks or RSS feeds with Publish to Social. Give contacts a way to share your messages with Share to Social. Learn to leverage other social network profiles to build your contact sources with Social Sign-In.

Mailings, Landing Pages

20

10

Available Courses



Mobile

Professional Badge - IMC351

SMS This eLearning course will teach you how to create, manage and send SMS messages using the IBM Marketing Cloud platform. Topics include enabling SMS sending for contact lists, creating SMS templates, sending SMS messages, and generating SMS reports. (This course is for users of SMS that were provisioned as of November 2014.)

Contact Management

40

Mobile Professional Badge - IMC352

Mobile App Messages

The mobile push capability allows marketers to send simple push notifications from IBM Marketing Cloud. The push notifications can be created for both iOS and Android mobile applications. In addition, mobile app developers can configure the notifications to launch actions like opening the app or redirecting the user to a website.

Contact Management

30

API Professional Badge - IMC400

API This class provides an overview of the Silverpop Application Programming Interface, which allows automatic integration of customers' systems with Silverpop's system. In this class, we introduce the API capabilities, documentation, and the test harness.


90 X

Transact

Professional Badge - IMC500

Transact - XML The Transact class introduces the general and technical features of Transact, and also demonstrates the steps in implementing a Transact solution using XML. The intended audience includes both marketers and developers of back-end IT systems.


90 X

11

Available Courses



Transact Professional Badge - IMC501

Transact - SMTP

The Transact class introduces the general and technical features of Transact, and also demonstrates the steps in implementing a Transact solution using SMTP. The intended audience includes both marketers and developers of back-end IT systems.


90

Integrations Integrations Badge - IMC550

Integration – Salesforce

This course is designed to help you become familiar with the CRM Integration set up process within IBM Marketing Cloud. This course is specifically designed for Organization Administrators or clients interested in how CRM Integration works. Please note: the CRM integration with Salesforce.com can only be performed by an organization administrator.


30


Integrations – MSCRM

This course will teach you how IBM Marketing Cloud can integrate with Microsoft Dynamics CRM tool. Learn how the integration works, setup processes, and how you can use the two tools together.


30


Universal Behavior Exchange ‘UBX’

This course give a brief overview of Universal Behavior Exchange (UBX).The data that can be exchanged between IBM Marketing Cloud and other IBM or Partner systems as well as what you can do with the data that is being sent into IBM Marketing Cloud from UBX using Digital Analytics.

Existing IBM Marketing Cloud Customer

7

12

Available Courses




Journey Designer

This course will give you an overview of Journey Designer and how it works. Journey Designer enables marketing teams to create storyboards of their programs or campaigns.


10


Digital Data Exchange ‘DDX’

This course will give you an overview of Digital Data Exchange (DDX) and how it works. DDX provides a single interface that streamlines configuration and deployment of page tags, to enable marketing and general business groups which helps reduce the burden of tag management on IT or your web development team.


30

Apps Integrations Badge - IMC600

Email Insights Email Insights enables marketers to preview the look and feel of mailings across 30 different email clients. Track the email client usage across your mailing lists and automatically update recipient-level records with additional data


30


Engagement Insights

This eLearning course demonstrates the Email Insights Silverpop App functionality and settings. Learn about features including Email Previews, Spam Testing, and Campaign Analytics.


30

13

Available Courses




Purchase Insights

This eLearning course demonstrates the IBM Marketing Cloud Insights Silverpop App functionality and settings. Understand reported data on contact IBM Marketing Cloud and purchase behavior


20


Visitor Insights This eLearning course demonstrates the Visitor Insight Silverpop App functionality and settings. Find out how to determine which companies are visiting your website to proactively manage prospective leads.


20


Revenue Analytics

This eLearning course demonstrates the Revenue Analytics Silverpop App functionality and settings. Learn about how you can track the effectiveness of a variety of B2B marketing activities including mailings, lead sources, web events, and referrals.


20


Social Audiences

This eLearning course demonstrates the Social Audiences App functionality and settings. Social Audiences connects your Facebook Ad accounts with IBM Marketing Cloud, allowing you to target 'known customers' and customers who look like 'known customers' (i.e., look-alike audiences) on the Facebook platform.


20

14

Available Courses



Use Case Fundamentals Badge - IMC651

Use Case Scenarios Birthday Campaign

Date-based campaigns are some of the most common programs created in IBM Marketing Cloud. In this scenario, learn to create a campaign of several mailings based off of a date – in this case, Birthday. The birthday campaign model can be used for many other date-based campaigns, such as contract renewal campaigns. This course teaches you the basics you will need to setup this type of campaign in IBM Marketing Cloud.


15


Use Case Scenarios Click Campaign

A click campaign uses mailings and/or landing pages to direct traffic to a particular page where a product or service is highlighted. Once clients are on that page they can learn more or purchase that product or service. Results are viewed in both open and click percentages. This use case scenario will show you how to use a landing page and mailings to create your click campaign.


30

Use Case Professional Badge - IMC653

Use Case Scenarios Shopping Cart Abandonment

This use case scenario will show you how to use IBM Marketing Cloud to track Shopping Cart Abandonment. Through the use of the Programs feature you can set track shopping cart abandonments of KNOWN contacts. Note: This feature will not allow for tracking of ANONYMOUS contacts without a 3rd party analytics package.


30

15

Available Courses



Use Case Intermediate Badge - IMC654

Use Case Scenarios Preference Centers & Subscription Group

This use case covers the idea of having a Preference Center where users can manage their information and subscriptions via a web form. Some knowledge of Contact Management and Web forms is helpful but not required.


20


Webinar Invite Process

This use case will show you how to automate the invitation, registration, and follow-up process for a webinar (or any event) using IBM Marketing Cloud’s Programs functionality.


20


Use Case Scenarios Using Alerts Beyond Scoring

This use case shows you how to use IBM Marketing Cloud Alerts without having to set up a score model.


20


Use Case Scenarios Web Tracking

This use case shows you how to connect your contacts behaviors outside of Silverpop into your marketing messages and campaigns. Learn how to properly implement Silverpop’s web tracking code, and use that connection to create queries, dynamic content, and automation with programs.


30

16

Available Courses




Use Case Scenarios Date Personalization

Learn how to customize dates inside of IBM Marketing Cloud no matter which country you live in using Date Personalization.


10

Use Case Intermediate Badge - IMC659

Use Case Scenarios Relational Tables: Related Purchases

This use case will show you how can take advantage of relational tables to begin driving communication from IBM Marketing Cloud based on that type of data.


30


Use Case Scenarios Retail VIP Campaign

This use case will take a look at how a retail brand can leverage newsletters, automated messages, queries, automated behavior updates, and programs to create a dynamic VIP campaign.


10

17

Available Courses




Use Case Scenarios Google Tag Manager

This use case will explore Google Tag Manager and how it can help you manage custom web tracking events that you can set up using IBM Marketing Cloud web tracking functionality.


20


Keyed vs Non-Keyed Database

Are you new to the marketing platform? Not sure which database to use for your organization? This course will give a primer on the different kinds of databases and why or when to use a non-keyed database.


10

Badge IBM Marketing Cloud Fundamentals Badge

This is the Fundamentals Badge program for IBM Marketing Cloud. This program includes course tests, some that also incorporate product simulations. This program covers the foundational features found in IBM Marketing Cloud. Please see the Training tab on the Support Portal for further instructions on how to obtain the Fundamentals Badge.


Varies X

18

Available Courses



Badge IBM Marketing Cloud Intermediate Badge

This is the Intermediate Badge program for IBM Marketing Cloud. This program includes course tests on selected topics as well as a practical assessment that builds on concepts from the Fundamentals Badge. The practical exercises are completed using your own IBM Marketing Cloud account. Please see the Training tab on the Support Portal for further instructions and materials.

Existing IBM Marketing Cloud Customer, IBM Marketing Cloud Fundamentals Badge

Varies X

Badge IBM Marketing Cloud Integrations Badge

This is the Integrations Badge program for IBM Marketing Cloud. The integrations badge includes courses and assessments for many other systems that integrate with the IBM Marketing Cloud. This badge contains courses related to CRM systems, Emerging Applications, and other IBM applications. Obtaining this badge indicates your knowledge of all outside products and systems that integrate with IBM Marketing Cloud. Please see the Training tab on the Support Portal for further instructions and materials.

Existing IBM Marketing Cloud Customer, IBM Marketing Cloud Fundamentals and Intermediate Badges

Varies X

Badge IBM Marketing Cloud Professional Badge

This is the Professional Badge program for IBM Marketing Cloud. This is the most advanced level of the Badge Program. This program includes individual course tests as well as a practical assessment that you will do inside a special IBM Marketing Cloud Professional Badge account. Please see the Training tab on the Support Portal for further instructions and materials.

Existing IBM Marketing Cloud Customer, IBM Marketing Cloud Fundamentals, Intermediate, and Integrations Badges

Varies X

19

Available Courses



New Features

All Badges IBM Marketing Cloud New Features

This course focuses on the changes associated with the latest IBM Marketing Cloud release. It provides an overview of product changes and new features for the latest Release. This course will be available as an eLearning and limited time - instructor-led.


60

If you have any questions or suggestions for improvement, please contact Steven Roche (Director of Client Learning Services) at

404.348.9543.

IBM Marketing Cloud Course Catalogcdn.training.silverpop.com/training/eng/trainingtab/...1 IBM Marketing Cloud Course Catalog Silverpop Client Learning Services recommends that all

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