IBM Expert Network on Slideshare Highlights Individual Voices, Ross Mayfield, VP of SlideShare

SIGNAL LA: THE CONTENT MARKETING CONVERSATIONLos Angeles/ February 9, 2011

IBM Expert Network on Slideshare Highlights Individual Voices

Ross MayfieldVP Business Development

SlideShare

More than YouTube for Powerpoint

Professional Sharing Community

Powerpoint Democratizing Ads

Visual Business

From Professionals to Businesses

Viral Marketing Through Content

Who

• Top 200 site on the web• 45 Million user/mo• 150 Million pages/mo• 3 Billion slides/mo• Professionals…majority

are business decision makers (Media kit)

• New VP Biz Dev at SlideShare

• Longtime advisor• Chairman and Co-

founder of Socialtext• Social software pioneer

Beyond professionals presenting themselves

…we started working with businesses too

Custom Branded Channels

Branding

Communication

Engagement

Lead Generation

A lot of them.

…even regulated companies

Share control to create value(the core pattern of Web 2.0)

Your People are on SlideShare..

…building their brands as professionals

With SlideShare Networks…

…they can present themselves while building your brand

Give your people Pro accounts

http://pro.slideshare.net

Curate and Aggregate Content

IBM Expert Network

http://SlideShare.com/IBM

Networks are made of groups too.

http://SlideShare.com/Dell

Questions?@ross on twitter

[email protected]