IBM Email Marketing Automation

IBM Customer Engagement Solutions

Email Marketing Automation

Email Marketing Automation drives more targeted, personalized engagement delivering strong ROI.

IBM Customer Engagement Solutions / Email Marketing Automation

© 2015 International Business Machines Corporation 2


Personalizewith data

Automate keycommunications

Optimize relevanceand conversion



Location BasedPersonalization

Pattern BasedPersonalization

CartAbandonment

CartEnhancement




A digital marketing agency has seen 300% ROI as a result of automation, 40% increased database size and 50% improved new-lead conversion.


6

A CPG company used personalized automated mail to increase click-through rates by 30% and open rates by

50%



A retailer supplemented broadcast email campaigns with highly targeted automated messages, increasing revenue-per-email by up to

330%



A travel company used automated behavioral segmentation to reactivate 7% of inactive clients, while increasing open rates by

and overall transactions by 4%.

50%


We work with clients at every stage of the email marketing automation transformation journey.


Basic data point andsimple segmenting

Multiple data pointsand triggers

Contextual marketing andone-to-one experiences

Easy Moderate toAdvanced Sophisticated


IBM Email Marketing Automation

Software