IBEACONS: A FIRST STEP TO CONNECT PHYSICAL & DIGITAL EXPOSITIONS by Kaspars Auzarejs-Auzers (LV) WAM15

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IBEACONS: A FIRST STEP TO CONNECT PHYSICAL & DIGITAL EXPOSITIONS

Žanis Lipke memorial Latvia, Riga

best hidden museum in

Latvia

winners of the European Museum of the

Year Award 2014

60

Lives

Žanis Lipke saved

1941.-1944.

16 exhibitions

OBJECTIVE Replace classic audio guide with rich

media on iOS & Android. Allow users to bring their devices

TECH

http://st.gdefon.com/wallpapers_original/536638_sudno_mayaki_gavan_7560x4888_www.Gde-Fon.com.jpg

iBeacon ID

ProximityUUID: a unique UUID to distinguish your beacons from those others are using. Major: used to group related sets of beacons Minor: used to identify a beacon within a group

ProximityUUID + Major + Minor B9407F30-F5F8-466E-AFF9-25556B57FE6D 11532 17658

iBeacon’s

http://www.fosbury.co/beacon-comparison

ESTIMOTE iBeacon’s

http://blog.shinetech.com/2014/02/17/the-beacon-experiments-low-energy-bluetooth-devices-in-action/

SOLUTION

Open App 5MB

Download LNG, 26MB

iBeacons ON

Audio Stream

Near exhibition

All exhibitions

iOS

STATISTICS Android

748 Downloads

55 Peek

53s On exhibition

86 Downloads

10 Peek

19s On exhibition

TIPS TO SUCCESS •  App promotion at first. Educate Your staff. •  Free WiFi and infrastructure for simultaneous users •  iBeacons placement •  Headphones for those who don’t have them •  Flexible content editing and synchronization •  Light weight App for iOS & Android. Check WinPhone

AND FAILS

LACK OF UX • Field analysis, auto tracking • User testing • Statistic analytics •  iBeacon support (Android 4.3)

NO WIFI NO PARTY

iBeacon’s ARE DIFFERENT

http://blog.shinetech.com/2014/02/17/the-beacon-experiments-low-energy-bluetooth-devices-in-action/

PLACEMENT IS CRITICAL Placement Samsung Nexus HTC

Chest level, < 1m 70 46 96 Chest level, 2m 98 81 100 Chest level, 4m 93 85 93 Under table, 2m 97 79 97 Near Power Plug 95 89 RIP Behind tempered glass RIP RIP RIP

1,2m

BATTERY LIFE

SECIURITY

ProximityUUID + Major + Minor B9407F30-F5F8-466E-AFF9-25556B57FE6D 11532 17658

THIEF

HANDS ON & QA

Kaspars Auzarejs-Auzers Accenture Latvia Riga Delivery Center   Tel:  +371 28334949 Email:  [email protected]

Riga

HANDS ON & QA