iBeacon Lecture by Enrise

IBEACON COLLEGE

ABOUT ME

Name: Jan Jaap Nijemeisland Working in internet sector since 2000 Own companies ilse media / Sanoma Telegraaf Media Group V&D (.nl) Enrise [email protected]

ABOUT IBEACONS

Content Location Direction

ABOUT iBEACONS

INFORMATION BECONS 3-DIMENSIONAL

ABOUT iBEACONS

LOCATION AND DIRECTION

ABOUT iBEACONS

LOCATION AND DIRECTION DELIVERS INTERACTION WITH CONTENT

INTERACTIE 1

INTERACTIE 2

INTERACTIE 3

ABOUT iBEACONS

LOCATION AND DIRECTION: OPTIONS

Moving towards Being at Moving away from

Possibly with multiple (grouped) iBeacons, or in combination of

Different kinds of ibeacons What do they broadcast? What to keep in mind

ABOUT iBEACONS

TYPES AND DETAILS

IBEACONS - SOME EXAMPLES

An overview of some beacons; all different and still a quite limited set of suppliers

BEACON BASICS

Based on BLE > Bluetooth Low Energy Battery can last upto 3 years Distance: approx. 60 meters, also upto

450 meters Costs: €20 to €50 per piece

BEACON BASICS - WHAT INFORMATION

‘UUID’: Unique number, mostly set per brand, but adjustable

‘Major’ value (mostly for group) ‘Minor’ value (to make things truly unique)

‘RSSI’: which is signal strength (to define distance)

Batterylevel (non standaard) Temperature (non standaard) possible additional values through extra sensors (very

specific)

BEACON BASICS - WHAT INFORMATION

App / SmartPhone enriches this information Timenotations GPS/location information Beaconhostory through earlier signals Paths/routes/direction Type of phone (and you can connect user profiles - but

do we want this?)

BEACON BASICS - KEEP IN MIND

Distance preferably will be mentioned in general terms: Far (more than 10 meters) Close (1-10 meters) Near (some centimeters)

Interference Walls People (organic material) Other signals (Wifi, other bluetooth, GSM)

This influences the exactness of the values received

CASES

KLM GUIDED NAVIGATION

KLM GUIDED NAVIGATION

Guiding the passenger to the gate Estimation of walk time based on the beacon

you pass Time left adjusts passing one beacon to

another Well appreciated by transfer passengers

VVV AMERSFOORT - MONUMENTUM

All monuments of Amersfoort Notification at approaching location Mark as favorite Share with friends and followers Overview of visited monuments

MONUMENTUM

PREVIEW

LUGGO

iBeacon in your suitcase Notification on approach of suitcase on

luggage belt All types iBeacons can be used Keep an eye on multiple suitcases Buy your LuggoBeacon(s) in the webshop Suitcase-radar shows distance to suitcase

LUGGO

PREVIEW

What do we want to know? How do we show this? What is relevant?

ABOUT iBEACONS

PROCESSING AND SHOWING DATA

WHAT IS THE MOST INTERESTING

You want to know what happens with and around your beacons

How often and when the are being read What notifications are being showed based on the beacon

signals How often are notifications opened How long do people stay near a beacon (dwell time)

WHAT DO YOU SHOW?

We use statistics & analysis for that

WHAT DO YOU SHOW?

Overview of ibeacon results over time

WHAT DO YOU SHOW?

Google Maps with most active ibeacons

WHAT DO YOU SHOW?

Heatmaps to map user movement

ENRISE PRESENTS: SENSIMITY

SENSIMITY WILL BRING:

iBeaconmanagement Contentmanagement en -assigning iBeaconanalysis en -statistics iBeacon configuratie app API (programming-interface) SDK (Software Development Kit) Apps (when applicable)

SENSIMITY

SETUPAPPS VAN/VOOR/DOOR DERDEN

API

BMS ANALYTICSCMS

Contact us for more information on Sensimity

For pricing, options, roadmap, ideas, suggestions

[email protected] / [email protected]

+31(0)885553300

SENSIMITY