€ €5,000,001 - €10,000,000 6.7% W. Europe & Scandinavia 63% South America 1% Demographics Online Engagement Industry Sector Seniority Purchasing Authority Company Spend Annual spend of over €1m 36% Other 16.7% Systems Integrator 5.5% Production 8.8% Post Production 4.8% Media distribution (cable, satellite, terrestrial, IP) 4.3% Government / Industry Body / Educational organisation 1.9% Financial services 1.1% Equipment hire / reseller 3% Consultancy / Analytics / Research 2.9% Cinema 3.2% Broadcaster 13.8% Hardware supplier 10.4% New Markets 23.6% Final Approval / Buyer 41.4% Recommend / Specify 38.3% User 20.3% Up to €500,000 46.3% €500,000 - €1,000,000 17.3% €1,000,001 - €5,000,000 14.3% Web Traffic IBC TV IBC2019 App My Event Engagement IBC Daily IBC365 9,200 Followers 4,000 Followers 30,000 Followers 41,800 Followers 191,000 Users 485,000 Pageviews 270,000 Sessions 1,576 Articles 341,667 E-Daily e-newsletters delivered 44,172 Copies printed 25,000 Digital version viewed 407,000 Video views 191,789 Minutes watched 1,000,000 Reach 15,000 Mobile Downloads 84,000 Users via desktop 44,500 Exhibitors followed 12,000 Messages / Meeting invites 23,000 Sessions added to calendar Online Show Planner 328,000 Showroom views 37,800 Leads generated from show planner Attendance 250,000+ Badge scans Stay ahead all year around IBC.org 30,000+ Senior decision makers North America 12% Asia 8% Europe 7% Central Europe 5% Africa / Middle East 4% 72,000 Subscribers During the show 2,200 likes #1 #IBC2019 trended the Netherlands during the show 1.8m Impressions 343,000 Video views 0 3 237,600 Post Engagements 4.4m Reach Lead Retrieval Badge Scans Press 551 3,131,653 169 Qualified press attended on site Press distribution reach Media partners 2% Top 10 Countries 150 Netherlands United Kingdom United States Germany Belgium China Russia France Spain Italy 2% 2% 3% 4% 5% 10% 10% 15% 19% Countries 1 2 3 4 5 6 7 8 9 10 420 Speakers 90,840 Average users per month IBC2019 The world's most influential media, entertainment & technology show 551 Press 150 Countries 1,700+ Exhibitors Regions Make / influence final decision 79.7% 365 Stories (including IBC daily online) 57,000 Story views 256,895 Emails delivered 24.9% Manager or Head of Department 14 15 2 11 13 9 11.1% Entrepreneur / Consultant / Freelance / Independent 4.1% Editor / Publisher / Journalist / Writer / Photographer 16.3% Professional Engineer or Developer 5.6% Student / Intern or Educator Executive or Assistant 5.2% 32.8% C-suite, VP, EVP, Director and above OTT Platform 3.9% Immersive technologies (VR, AR & MR) 0.7% Software supplier / Cloud services 12.2% Mobile 0.3% IOT 0.8% Telecoms 3.8% Voice 0.2% Advertising 1.4% esports / Gaming 0.3% the ibc daily €10,000,001+ 15.4% 56,390 Attendees 90,840 Average Users per month #IBC2019 trended in the Netherlands on several days of the show #1 10% Increase in Visitors Under 35yrs 33% Visitors C-Level and above 407,000 Video Views on IBCTV 250,000+ Badge Scans Key Stats 1,576 IBC Daily Articles 1.8m Twitter Impressions