IB Newsletter - McGraw Hill Educationbesalesforce.mhhe.com/.../March_2011_IB_Newsletter_ES.pdfIB Newsletter A monthly newsletter from McGraw-Hill March 2011 Volume 2, Issue 3 Please

IB Newsletter A monthly newsletter from McGraw-Hill March 2011 Volume 2, Issue 3

Please note that hyperlinks are not static and may have changed since this newsletter was published. Top of Document

International Business Newsletter 1

Dear Professor,

Welcome to the March edition of the IB Newsletter. We offer an array of topics for you to incoprorate into your classes as teaching supplements to bring the world of IB into the classroom. This month we look into topics related to:

Labor and safety problems with foreign suppliers Counterfeiting products Globalization Genetic engineering of agricultural products Outsourcing Keith Richards of the Rolling Stones offers insight in managing global business

partnerships…yes, the Stones are a global business! The views of 8,000 commuters in 20 cities on six continents on commuting GLOBAL PERSPECTIVE looks at the Brazilian airline manufacturer, Embraer;

business in Argentina; and Carnaval in Rio. CULTURE CUE delves into the universal language of humor. We offer many

examples for you to use to teach your students that what is funny in one culture may not be funny in another, so be careful telling that really great joke to a foreigner.

As well as ideas and free resources for you in TEACHING TIPS We hope you find the IB Newsletter a useful addition to your classes AND, any ideas,

suggestions, or even concerns you might have will help us improve this resource for you. Please feel free to contact us directly at McGraw-Hill via Megan Richter.

Always keep reminding your students to…

Thank you, enjoy and good luck,

G. Bernard Yevin, with special assistance from Lisa Stanley-Smith,

Forsyth Tech Community College, Winston-Salem, NC &

Megan Richter, McGraw-Hill/Irwin, [email protected]

Contents

Hot Topics

Video Suggestions

A Global Perspective

Teaching Tips

Chapter Key




Hot Topics in International Business Taken from the Trades -

1) Apple reports labor, safety problems at suppliers

SHANGHAI — Apple says its audits found labor, safety and other abuses by its suppliers in 2010, though it praised Taiwanese manufacturer Foxconn for saving lives through its handling of a spate of suicides at its factories in China.

http://www.usatoday.com/money/industries/technology/2011-02-16-apple-china-labor_N.htm

2) Marlboro maker sues China websites for counterfeit cigarettes

Marlboro maker Altria Group is suing seven Chinese online retailers, alleging they sold counterfeit versions of its top-selling cigarette brands to customers in the U.S. The company says the websites are violating federal law by shipping cigarettes through the mail and infringing on its trademarks. It is asking the court to ban the online retailers from selling the product and turn over profits from the cigarettes, along with punitive damages.

http://www.usatoday.com/money/industries/manufacturing/2011-02-16-marlboro-counterfeit-china_N.htm

3) U.S. Marketers Aren't Prepared for More Globalized World

Even Fewer Know Anything About Asians and Asian-Pacific Americans

http://adage.com/bigtent/post?article_id=126580

4) More of world's crops are genetically engineered

The amount of land devoted to genetically engineered crops grew 10% last year, and 7% in the year before.

http://www.usatoday.com/money/industries/food/2011-02-22-biotech-crops_N.htm

5) Why Money Chases Cheap Labor – The Outsourcing Phenomenon When the monthly cost for health insurance for one U.S. worker exceeds the total monthly salary for a Chinese worker, it’s no wonder firms follow the money trail abroad. http://www.technewsworld.com/story/48622.html?wlc=1297386479

Of Special Interest

This section of the newsletter recommends five (5) topics for this edition: 1) Apple reports labor, safety problems at suppliers 2) Marlboro maker sues China websites for counterfeit cigarettes 3) U.S. Marketers Aren’t Prepared for More Globalized World 4) More of world’s crops are genetically engineered 5) Why Money Chases Cheap Labor – The Outsourcing Phenomenon

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Video Suggestions 1) Tips on Managing Global Business Partnerships from Keith Richards, Global Hotel Expansion, Frugal Innovation at TATA…..and other management strategies. http://audiovideo.economist.com/?&fr_story=df2163ce35200b7b297dc1b8e1ebd5169bdfb7f9&referer=http://www.economist.com/blogs/multimedia/2011/02/money_talks_february_14th_2011%3Ffsrc%3Dnlw|mgt|16-02-2011|management_thinking 2) Getting There Is Half the Battle The 2010 IBM Commuter Pain Study surveyed more than 8,000 commuters in 20 cities on six continents to get a sense of the problem and how commuters feel about traffic’s impact on their health and productivity.

http://www.eweek.com/c/a/Features/Getting-There-Is-Half-the-Battle/ 3) iGlobe Are you always working on keeping your International Business Class Up-to-Date? Allow us to make this process easier with breaking news videos from iGlobe! McGraw-Hill/Irwin and PBS have joined forces to bring you two new current video clips from the TV show, “The News Hour with Jim Lehrer” every month. Our two NEW videos for April are: Libya’s Instability, Worries Over Regional Contagion Rattle Oil Markets After Egypt’s ‘Cosmic’ Day, Will Army Usher In Democratic, Civilian Government? We now have an official iGlobe Video Tagging asset on the iGlobe website. This resource indexes each video as it relates to text chapters in all three International Business books as well as to specific topics. Also, it provides video run-times and small abstracts. If you are currently using a McGraw-Hill/Irwin International Business text, please visit the iGlobe website, www.mhhe.com/iglobe to access March videos, archived videos and the video tagging resource. After signing in, Video Tagging is listed as the first item under "Instructor Resources" on the left side of the page. You may then click on the file to download the video tag resource. iGlobe is a service exclusively available to instructors using a McGraw-Hill/Irwin International Business text. For more information and to find out how to get access, contact your McGraw-Hill sales rep. To view a preview of iGlobe visit: www.mhhe.com/iglobepreview.

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A Global Perspective 1) GLOBAL REACH: MNC Profile – Embraer S.A.

Starting out as a state-controlled organization through privatization, Brazil’s Embraer is the World's third largest aircraft manufacturer and a world leader in designing and manufacturing regional jets. As an aerospace conglomerate, Embraer manufacturers commercial, military, and private aircraft, and provides aeronautical services and equipment to the global Aerospace industry. Embraer is one of Brazil’s tops exporters and headquartered is in São José dos Campos.

Early in the 1940’s and into the 1950’s, the Brazilian government made significant investments in airplane manufacturing to build a local industry. In 1969, Empresa Brasileira de Aeronáutica, known as Embraer, was created as a government-owned corporation. The company’s first commercial plane was a turboprop transport, the Embraer EMB 110 Bandeirante, for the Brazilian Air Force.

The Brazilian Government supported Embraer’s early growth by initially awarding military contracts through the 1970s. In the 1980s, regional airliners serving short-haul customers between hub cities grew to the point where demand for smaller commercial jets offered Embraer the opportunity to manufacturer and export small airliners worldwide. Embraer initiated the privatization process and was sold in 1994.

In the mid-1990s, Embraer’s product line strategy became more focused on small commercial planes causing a reduction in the manufacturing of military aircraft. Manufacturing larger size regional airliners with 70-110 seats and smaller private business and executive jets soon followed.

In 2000, Embraer went public with an IPO on both the New York Stock Exchange and Brazil’s BM&F Bovespa in São Paulo. Today, Embraer continues to design, manufacture, and market jets for both commercial and military sectors on a global scale.

Embraer’s headquarters, main production facilities, and engineering offices are in São José dos Campos, São Paulo, Brazil, but also maintains a production plant and flight testing facility in Gavião Peixoto, São Paulo, Brazil. This facility includes a 16,400-foot runway, the fourth-longest in the world. Embraer has maintenance and commercial sites, and sales offices in Beijing, Paris, Singapore, Fort Lauderdale and Melbourne, Florida in the U.S. Harbin Embraer is

Of Special Interest

This section of the newsletter covers four (4) topics: 1) GLOBAL REACH: MNC Profile – Embraer S.A. 2) GLOBE TROTTING: Doing Business in… Buenos Aires and throughout Argentina Know Your World – Carnaval in Rio 2011. One of the Greatest Shows on Earth! 3) CULTURE CUE: Negotiating the Cross-Cultural Quagmire - Bridging the Cultural Gap with the Universal Language of Humor

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a joint venture to manufacture aircraft for the Chinese market. Embraer subsidiaries include EAMS (Embraer Aircraft Maintenance Services Inc.) in Nashville, Tennessee and OMGA (Indústria Aeronáutica de Portugal) in Portugal.

Embraer Portfolio of Aircraft

http://www.embraerexecutivejets.com/english/content/home/

http://www.embraerdefensesystems.com/english/content/home/

Specifications and diagram for the Embraer ERJ-145:

http://www.airliners.net/aircraft-data/stats.main?id=198

To learn more about Embraer: http://www.embraer.com/en-US/Pages/Home.aspx

http://www.flightglobal.com/landingpage/embraer.html

2) GLOBE TROTTING: Doing Business in… Buenos Aires and throughout Argentina




Argentina - An Overview The land of the Tango, the Gaucho, world-renowned beef, and a thriving export wine industry rivaling many countries makes Argentina one of the strongest and most welcoming business climates in all of Latin America. Argentina is a country with a vibrant, rich culture influenced by its diverse population and proud heritage. This unique culture stems from Argentina’s strong European ties mixed with indigenous people of South America. Although the country has struggled through political turmoil in recent years, Argentina has managed to overcome much of its strife and is now turning into one of South America’s most prosperous nations. As an emerging market, Argentina welcomes new business ventures and offers endless international business opportunities. It is important to understand and appreciate this unique culture to ensure successful working relationships with Argentineans.

Country Profile:

Official Name: Argentine Republic or “Argentina” for short. In Spanish: “República Argentina” Government: A Democracy, but has a long history of military power and dictatorship.

Population: 40,913,584, with an ethnic composition of 85% European descent (primarily Spanish or

Italian) with Indians, “mestizos” (people of mixed Indian and Spanish ancestry), and blacks together make up the remaining 15%. Argentina is the fourth most populous country in Latin America.

Religious Profile: Church and state are officially separate, but approximately 90% of Argentina’s population

considers itself Roman Catholic. Jews and Protestants account for 2% each. Official Language: Spanish, although German, English, and Italian are widely spoken. Argentine Spanish is

heavily influenced by Italian and is unlike Spanish spoken in other Latin American countries. Currency: Argentinean peso (ARS) Capital City: Buenos Aires




GDP:

For detailed business data and trade statistics on Argentina: http://www.doingbusiness.org/data/exploreeconomies/argentina/ Key Cultural Concepts and Values throughout Argentina Personal Relationships: Personal relationships are highly valued in Argentina. Argentineans are sincerely interested in others and spend a lot of time getting to know each other. Argentineans also place emphasis on networking so it is essential to develop relationships personally and professionally before doing business with Argentinean counterparts. Knowing the “right people” will also help minimize any frustrations typically encountered when conducting business in Argentina. Time: Time in Argentina, as well as throughout all of Latin America, is approached in a very relaxed and flexible manner. Since time is relative, not absolute, being punctual is not a priority among Argentinean people and arriving late to business or social engagements of almost any sort is the norm. Don’t be offended if your appointment does not start on time. Argentineans also tend to multitask, often allowing interruptions to distract them from the task at hand. They prefer to deal directly with issues rather than taking the time to plan things out. Status: Argentinean people are highly status conscious. They believe that appearance is important and that quality clothing and appearance convey status. It is important to dress in a conservative and professional manner at all business and formal functions. Religion: Religion is an integral part of daily life in Argentina as over ninety percent of the country is Catholic. Though many people no longer actively go to church, many Argentinean customs and holidays are steeped in Catholic traditions.

Body Language: Body language conveys a lot in Argentina. Try to maintain eye contact even if it seems uncomfortable and difficult. Do not place your hands on your hips when speaking as this means you are angry.




Good etiquette mandates one to cover their mouth when coughing and yawning. If you see someone tapping their middle finger against the thumb this means “'hurry up.”

National Symbols: Tender beef and rich red wine are national symbols of Argentina. American beef and red wine are poor in comparison. Argentine wine is becoming internationally recognized for its quality and a growing export business.

To learn about wines of Argentina: http://www.welcomeargentina.com/vino/index_i.html Doing Business in Argentina – A Thriving Business Climate Argentina finally gained its independence in the early nineteenth century after centuries of Spanish rule. For generations, Argentina was considered one of the world’s wealthiest countries, but military dictatorships, economic crisis, and financial turmoil drove down the country’s economy. Argentina rebuilt itself through diversifying its economy and developing its exports. Argentina has again been able to reclaim its place as a world-class player. Agriculture accounts for the majority of exports, with petrochemicals, oil, and natural gas following closely behind. As the economy continues to thrive with annual growth rates over eight percent, Argentina is an ideal location for potential business investments. A keen understanding of Argentina’s historical, political, and economic context, as well as its unique social and business cultural, is critical for any organization wishing to do business in Argentina.

Brazil, the United States, and Chile are Argentina’s largest trading partners. And, the U.S. is among the "most active" for FDI into Argentina. China is growing both in FDI and as a trading partner with Argentina. Argentina is an important export market for the United States and maintains a trade surplus with Argentina. In 2009, the United States exported approximately $5.5 billion in goods to Argentina, specifically computers, transportation equipment, agricultural chemicals, and parts for oil field rigs. The U.S. imported approximately $3.9 billion in goods, specifically fruit juices, tobacco, crude petroleum, tea and intermediate parts for industry from Argentina. U.S. investment makes a large contribution to Argentina’s economy. Over 500 U.S.-based companies currently operate in Argentina, employing over 155,000 Argentines. U.S. investment in Argentina totals over $13 billion and is concentrated in the energy, manufacturing, information technology, and financial services sectors. U.S. firms operating in Argentina continue to make a positive impact on the Argentine economy and society.




Protocols for Doing Business in Argentina Doing Business - Making Appointments Just as in Europe, dates are written with the day first, then the month, and then the year. For example, February 3, 2011 is 3/2/2011. In order to see prospective clients in Argentina, appointments are made through a third party, an “enchufado.” The enchufado serves as a middle man with contacts within a specific industry. An Argentine contact is essential to wading through government bureaucracy. Doing Business – Appearance and Business Dress

Dress is very important for making a good impression in Argentina and your entire wardrobe will be closely scrutinized. Business dress is conservative: dark suits and ties for men; white blouses and dark suits or skirts for women. Business casual has not been adopted in Argentina.

Doing Business – Titles, Meeting, and Greeting Argentineans

Doing business in Argentina ultimately means using some Spanish. Most people you meet in a business capacity should be greeted with their title followed by the surname. Most Hispanics have two surnames: one from their father, which is listed first, followed by one from their mother. Only the father’s surname is used when addressing someone.

Titles, especially among the elderly, are very important. Address a person directly by using his or her title only. A Ph.D. or a physician is called “Doctor.” Teachers are addressed by the title of “Professor,” engineers go by “Ingeniero,” architects are “Arquitecto,” and lawyers are “Abogado.” Anyone without a professional title should be addressed as Mr., Mrs., or Miss, plus their surnames. In Spanish these are for Mr., “Señor,” for Mrs., “Señora,” and for Miss, “Señorita.”

The most common form of greeting between business people is a handshake accompanied with a slight nod of the head. This is applicable to both men and women. When a relationship has been built to the point of friendship, hugs, kisses, and pats on the back are quite common. A pat on the shoulder is a sign of friendship in Argentina. Maintaining eye contact is very important.

Business Meeting Protocol

As stated, doing business in Argentina requires building a relationship and establishing trust, so it is not wise to approach companies directly. Make appointments through a high-level person. Your Argentine contact can help with this. Confirm meetings one week in advance.

Business hours are normally from 9:00 a.m. to 7:00 p.m. Monday through Friday. It is not uncommon however, for businesses to remain open until 9:00 or 10:00 p.m. Be punctual for business appointments, but prepare to wait thirty minutes or more for your counterpart, especially if you are meeting an important person. Argentine executives may put in a very long day, often lasting until 10:00 p.m. An 8:00 p.m. business meeting is not unusual.




Guests at a meeting are greeted and escorted to their chairs. The visiting senior executive is seated opposite the Argentine senior executive. The pace of business in Argentina is much slower than in the United States or some European countries. A meeting that is going well could last much longer than intended, even if it means postponing the next engagement. During business meetings, strive to maintain a relaxed, almost casual manner, but always maintain eye contact and restrict the use of gestures. There are several gestures of significance to watch for to gauge the progress of a meeting. A sweeping hand gesture beginning under the chin and continuing up over the top of the head is used to mean "I don’t know" or "I don’t care." When one touches the thumb and finger, as if holding a pinch of salt, and then taps them with the index finger this means "hurry up" or "a lot" as if “too much.”

Never take a “hard sell” approach with an Argentinean.

Critical “Do’s and Don’ts” of Business Etiquette to Remember DO have your business cards printed in Spanish and English. Although most Argentineans have a working knowledge of English, you should never assume that they do or want to speak English. Argentineans will appreciate any effort you make to speak Spanish. DO arrive on time to meetings, but as a general rule, do not expect your Argentinean counterparts to do the same. For Argentineans, arriving ten to fifteen minutes or later after the scheduled time is quite common. DO address your Argentinean business colleagues with the appropriate title. If you are unsure of the exact title, use “Señor” or “Señora” followed by his or her father’s surname. DON’T use one finger to point. Instead use the whole hand when making gestures. DON’T be offended or surprised if your Argentinean colleague is in your personal space. Many Latin American cultures use close physical proximity as a way of communicating with one another. It is not uncommon for colleagues to exchange kisses on the cheek. DON’T miss out on an opportunity to socialize with your Argentinean colleagues outside the office. People in Argentina make a point to get to know their colleagues so don’t be surprised if you are invited to attend football (soccer) matches or have a coffee at a local café after work. To refuse a social invitation is not only a breach of etiquette in Argentina, but a missed opportunity to establish the all-important friendship necessary for business to take place. Business Dining Protocol

Business lunch hours vary but are normally between 1:00 and 3:00 p.m. Business dinners usually begin late evening around 10:00 p.m. with dinner being served at midnight and continuing well into the early morning. Business dinners are popular and are usually held in restaurants; business lunches are uncommon outside of Buenos Aires, since most people go home to eat lunch. Long meals and conversation is the norm. Crossing the knife and fork on the plate signals "I am finished." Never pour wine back-handed because it is considered impolite. When dining, keep your hands on the table, not in your lap. Always cover your mouth if you cough or yawn, but try not to yawn.




Getting Down to Business - Negotiations

Personal relationships are important and must be developed before business will ever be accomplished. You should approach business meetings and negotiations as both a potential long-term business partner and a friend. Be prepared for a certain amount of small talk before getting down to business. Argentineans often need several meetings and extensive discussion to make deals. Decisions are made at the top level of management. Try to arrange meeting with high-level personnel since they are involved with the final decision. Business in Argentina is conducted entirely in Spanish. Most Argentineans do have a working knowledge of English, but it is wise, however, to bring an interpreter to meetings if you do not have a proficient knowledge of Spanish.

Argentineans do not hesitate to interrupt, argue, or criticize during conversations and negotiations if they feel it is needed. Lively arguments and debates are viewed as constructive ways of bringing about new ideas and better solutions. Argentineans prefer to deal with immediate issues, yet do not plan things out fully. Argentines are tough negotiators. Negotiations can be quite lengthy as Argentineans are very detail-oriented and want to examine everything thoroughly before reaching an agreement. Though Argentineans are generally very informal, they simultaneously rely on a clear, work-related structure, and value rules and procedures to get tasks accomplished. Concessions will not come quickly or easily. Good relationships with counterparts will shorten negotiations. Contracts are lengthy, detailed, and any portion can be re-negotiated at any time even though there appears to be agreement. A contract is not final until all of its elements are signed. It is wise to get everything in writing. If your company suddenly changes their representative dealing with Argentina, then expect to go back to square one, as a new relationship will have to be established. Resources on Doing Business in Argentina: 2011 The International Bank for Reconstruction and Development / The World Bank 81 page Guide to Doing Business in Argentina (A co-publication of The World Bank and the International Finance Corporation) Download the free Guide at: http://www.doingbusiness.org/~/media/fpdkm/doing%20business/documents/profiles/country/db11/arg.pdf

http://www.lexmundi.com/images/lexmundi/PDF/GuidesToDoingBusiness/Guide_Argentina.pdf

https://www.cia.gov/library/publications/the-world-factbook/geos/ar.html




Know Your World – Carnaval in Rio 2011. One of the Greatest Shows on Earth!

Five days of non-stop dancing. Beautiful people wearing brilliant, colorful costumes. Outrageous floats. People laughing and singing, hugging and kissing to the pulsating, sensual beat of the Samba. The world’s most famous carnival (“Carnaval” in Portuguese) in Rio is a celebration of the people of Brazil prior to the somber season of Lent leading to Easter. For five days, the people of Brazil forget their problems and their poverty, and they just make one of the largest parties on earth. The highlights of Carnaval are the parades. During the parades, Samba Schools from all over the city perform in the Sambadrome, which runs thought the four nights of Carnaval. Samba schools are very large groups of performers, financed by respected organizations (as well as illegal gambling groups), who work year round to prepare for Carnaval. The Samba Schools are part of an official competition, divided into seven divisions, in which a single school is declared the winner, based on costume, flow, theme, and band music quality and performance. Some samba schools also hold street parties in their neighborhoods, through which they parade along with their followers. The parade is the climax of Carnaval.

In addition to the parades there are numerous balls to experience and wonderful sights to behold. If you want to experience more luxury, go to a gala ball, where black tie or fancy customs are required. There are balls for almost every group imaginable, including special balls for singles or gay people. But be prepared to dance the samba, the national music and dance of Brazil. The 2011 Carnaval in Rio took place 40 days before Easter and ended five days later on Fat Tuesday. Rio's Carnaval is one of the most cheerful, colorful, and lovely events in the world. The first festivals of Rio date back to 1723. Carnaval is also an economic powerhouse for Brazil. Over 70% of Brazil’s tourist trade happens at Carnaval, 80% of annual beer consumption is during Carnaval, and hotel rates can be up to four times higher than the rest of the year. Feel free to learn more about Carnaval in Rio, but caution is advised, as some posted photos may be considered risqué: http://www.rio-carnival.net/rio_carnival/rio_carnival_programs.php




Fire hits Rio de Janeiro's carnival district in Brazil http://www.bbc.co.uk/news/world-latin-america-12382064 3) CULTURE CUE: Negotiating the Cross-Cultural Quagmire… Bridging the Cultural Gap with the Universal Language of Humor “Have I told you the joke about…..?” In business, the joke and humor play vital roles. They can relieve stressful situations, laughing lowers blood pressure, reduces heart rate, relaxes muscles, and releases the body’s natural opiates and pain reliever, beta-endorphin for an overall good feeling, while increasing the intake of oxygen for better brain function. Tensions weaken with a good laugh, and a good joke can bring people together by reducing barriers, but only if the joke is funny to everyone present. If not, there is the risk of offending someone or making someone feel dumb if they don’t “get” the joke. Internationally, humor is common to all cultures, but humor is also highly culture specific. What is funny in one culture may not be funny in another. In the extreme, it could be highly offensive and do irreparable damage if not used appropriately. As an old Chinese proverb states, “You get sick by what you put in your mouth, but you get hurt by what comes out of your mouth.” This has global application. Roger Axtell, in his book Do’s and Taboos of Humor Around the World, states: “Every culture enjoys some form of humor. But, has difficulty crossing cultural boundaries because what is humorous in one country is often not humorous in another.” So use humor prudently! Here are several basic ideas to keep in mind when trying to use humor in the presence of foreign nationals:

Each culture has its own style of humor. Humor does not always cross country boarders easily. Often humor uses puns, wordplay, and local or colloquial words or phrases. Not all words and phrases have

direct or literal translations. To understand one country’s humor demands an in-depth understanding of that country’s culture, which is not

always easy for a foreigner. Avoid ethnic, political, religious, sexist, cultural, or off-color humor. When in doubt about what is acceptably

funny, be prudent and don’t use humor. However, laughing at one’s self can diffuse an extremely tense situation.

So just what is funny in different cultures? Try this TEACHING TIP: TEACHING TIP: Below are links to several examples of humor from different cultures you can show to your classes. Have your students view these examples and discuss how they react to them. What is funny, what is




not, and why? Encourage them to bring their own cultural perspectives and biases into their explanations. Use the views and opinions of students from different cultural backgrounds as points of comparison to what is and is not funny across cultures. British Humor: BlackBerry not working: http://www.flixxy.com/my-blackberry-is-not-working.htm Japanese Humor: http://boingboing.net/2008/08/27/-japanese-humor-is-s.html Slava the Clown – The World’s Greatest Cabaret http://www.youtube.com/watch?v=lb3l3TZEVxw&feature=featured

Italian Waiter Humor: http://www.youtube.com/watch?v=woN3uiiJF9M&feature=related

An Array of Jokes from Specific Countries: http://www.guy-sports.com/virtual/international_jokes.htm




Teaching Tips TEACHING TIPS #1: Use the Hot Topics article on Marlboro’s problem with counterfeiting in China as an introduction into this global problem which plagues companies world-wide. Have students research the subject. They are typically amazed not only at the annual dollar value of counterfeit products, but the array of products that are counterfeit as well. Point out to them that in some countries, the government not only “looks the other way” but can be a direct partner in the manufacture and export of counterfeit products. Discuss precautions manufacturers can take to protect against counterfeiting. TEACHING TIPS #2: 10 Modules for Teaching about the EU with Free Resources: http://www.eurunion.org/eu/European-Union-Lesson-Plans-Secondary-Level.html TEACHING TIPS #3: North Carolina Council for the Social Studies – Free Poster of Flags of the EU:

http://www.eurunion.org/eu/European-Union-Lesson-Plans-Secondary-Level.html

For more information, please contact your sales rep! http://catalogs.mhhe.com/mhhe/findRep.do Top of Document




Chapter Key for McGraw-Hill/Irwin International Business Texts

Ball et al., International Business

Hill, International Business

Hill, Global Business Today

Cateora, International Marketing

Geringer, M: International Business

Hot Topic #1

Ch 1, 2, 5, 7, 9, 11, 16, 18, 19

Ch 1, 2, 3, 4, 6, 7, 12, 15, 16

Ch 1, 3, 4, 6, 7, 11, 14, 15

Ch 1, 2, 4, 5, 6, 7, 12, 13, 19

Ch 1, 4, 6, 7, 14, 15, 16,

Hot Topic #2

Ch 1, 2, 9, 12, 16, 17, 18

Ch 1, 2, 3, 4, 12, 15, 17

Ch 1, 2, 4, 6, 11, 13, 14, 15

Ch 1, 2, 4, 5, 6, 7, 12, 13, 19

Ch 1, 4, 7, 14 15

Hot Topic #3

Ch 1, 2, 4, 5, 7, 11, 12, 17, 18

Ch 1, 3, 4, 5, 6, 7, 12, 17, 18

Ch 1, 2, 3, 6, 11, 12, 13, 14, 15, 16

Can be used in each chapter.

Ch 1, 2, 3, 4, 6, 7, 12, 13, 14, 15, 16

Hot Topic #4

Ch 1, 2, 5, 6, 7, 9, 16, 17

Ch 1, 2, 4, 6, 7, 12, 15, 16, 17

Ch 1, 2, 4, 5, 6, 7, 13, 14, 15,

Ch 1, 2, 6, 7, 8, 11, 12, 15, 16, 19

Ch 1, 2, 3, 4, 5, 6, 14, 15

Hot Topic #5

Ch 1, 2, 3, 7, 11, 12, 13, 18, 19

Ch 1, 2, 3, 4, 5, 6, 7, 12, 13, 14, 16, 18

Ch 1, 2, 4, 5, 7, 9, 1, 14, 15, 16

Ch 1, 2, 3, 4, 5, 6, 7, 12, 13, 17, 18, 19

Ch 1, 2, 4, 6, 9, 10, 15, 16

Video Suggestion #1

Ch 1, 2, 7, 8, 11, 17, 19

Ch 1, 2, 6, 12, 13, 18, 19, 20

Ch 1, 5, 7, 11, 13, 14, 15, 16

Ch 1, 2, 4, 5, 11, 12, 16, 19

Ch 1, 2, 4, 6, 8, 10, 14, 15

Video Suggestion #2

Ch 1, 5, 7, 11, 19 Ch 1, 3, 6, 18 Ch 1, 3, 8, 14, 16

Ch 1, 2, 3, 4, 5, 11, 17

Ch 1, 2, 4, 9, 12, 16

Video Suggestion iGlobe

Ch 1, 4, 6, 7, 12, 13, 16, 18 Ch 1, 2, 12, 16 Ch 1, 2, 11, 14

Video Suggestion iGlobe

Ch 1, 4, 6, 7, 12, 13, 16, 18, 20 Ch 1, 2, 12, 16, 20 Ch 1, 2, 9, 11, 14

GLOBAL REACH: MNC Profile

Ch 1, 2, 7, 8, 9, 12, 13, 14, 16, 17, 18

Ch 1, 2, 5, 6, 9, 10, 12, 13, 14, 15, 16, 17, 19, 20

Ch 1, 5, 6, 7, 9, 10, 11, 12, 13, 14, 15, 16



GLOBE TROTTING: Doing Business in…

Ch 1, 2, 5, 7, 14, 15, 17, 18

Ch 1, 2, 3, 6, 7, 12, 14, 15, 18

Ch 1, 2, 3, 6, 7, 11, 12, 13, 14, 15, 16

Ch 1, 2, 3, 4, 5, 8, 9, 11, 14, 15, 17, 19

Ch 1, 2, 4, 10, 12, 13, 14, 15

Know Your World Ch 1, 5, 7, 17 Ch 1, 3, 17, 18 Ch 1, 3, 15, 16

Ch 1, 2, 3, 4, 5, 12, 16, 17 Ch 1, 4, 14, 16

CULTURE CUE: Cross-Culture Quagmire

Ch 1, 5, 7, 17, 19 Ch 1, 3, 17, 18 Ch 1, 3, 15, 16

Ch 1, 2, 3, 4, 5, 8, 11, 16, 17, 19 Ch 1, 4, 9, 14, 16

Teaching Tips #1

Ch 1, 2, 9, 12, 16, 17, 18

Ch 1, 2, 3, 4, 12, 15, 17

Ch 1, 2, 4, 6, 11, 13, 14, 15

Ch 1, 2, 4, 5, 6, 7, 12, 13, 19 Ch 1, 4, 7, 14 15

Teaching Tips #2

Ch 1, 2, 4, 5, 7, 8, 12, 14, 17, 18

Ch 1, 2, 3, 8, 10, 11, 15, 18

Ch 1, 2, 3, 6, 8, 12, 13, 14, 15, 16


Ch 1, 2, 3, 4, 6, 8, 9, 10, 12, 14, 17

Teaching Tips #3 Ch 1, 2, 4, 5, 7, 8, 12, 14, 17, 18

Ch 1, 2, 3, 8, 10, 11, 15, 18

Ch 1, 2, 3, 6, 8, 12, 13, 14, 15, 16


Ch 1, 2, 3, 4, 6, 8, 9, 10, 12, 14, 17




This Newsletter Supports These International Business

and Marketing Texts

Ball et al., International Business, 12th Edition, 2010© (0073381403) Hill, International Business, 8th Edition, 2011© (0078137195) Hill, Global Business Today, 7th Edition, 2011© (007338139X) Cateora, International Marketing, 14th Edition, 2009 © (0073380989) Geringer et al., M: International Business, 1st Edition, 2012 © (0078029376)

IB Newsletter - McGraw Hill Educationbesalesforce.mhhe.com/.../March_2011_IB_Newsletter_ES.pdfIB Newsletter A monthly newsletter from McGraw-Hill March 2011 Volume 2, Issue 3 Please

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