Iatefl 2012 tourism 21 cent

A D O R J Á N M Á R I A

M A R Y @ A D O R J A N . C O M

A New Tourism ESP Blended Learning Course at ELTE

BA in ENGLISH output requirements

„Az alapfokozat birtokában az anglisztika alapképzési szakon végzettek alkalmasak:

megszerzett tudásuk alkotó szellemű alkalmazására a kulturális kapcsolatok ápolása terénnyelvi közvetítői szerep betöltésére;

az önkormányzati és kulturális életben szervezői feladatok ellátására, különösen az angolszászkultúrkör ismeretéhez kötött munkakörökben;

tömegkommunikációs szerveknél nyelvi szervezői feladatok ellátására;

az idegenforgalomban nyelvi közvetítői szerep betöltésére.”

http://www.nefmi.gov.hu/english/the-hungarian-higher/the-bologna-system

Mediating role in tourism

Students’ needs

More practical courses

More work-specific knowledge and skills

Az egyetem által az első végzős BA alapszakos hallgatók körében készített felmérés szerint hallgatóink határozott igénykéntfogalmazták meg az olyan gyakorlatorientált kurzusok iránti érdeklődésüket, amelyek az alapvető bölcsészeti ismeretekmellé valamely konkrét szakterületen kínálnak jól hasznosítható, szakmaspecifikusabb tudást és készségeket, és ezzelsegítik a hallgatók későbbi elhelyezkedését.

http://seaswiki.elte.hu/studies/BA/specialization/English_in_business

Employers’ needs

Multinational companies – good L. knowledge, own training, restricted jobs, +1 L!

Hungarian SMEs – good L. knowledge, ability to work unsupervised, various jobs

Employed by the state – good L. knowledge

Vocations abroad – some L. knowledge, own training

Professions abroad – ?

ALL: overall employability skills, initiated into working community, ability to work without supervision

21st century skills

Tony Wagner Harvard University

Any job that pays more than minimum wage today requires employees who know how to solve a range of intellectual and technical problems.

21st century skills

7 Survival Skills as defined by business leaders

Realizing autonomy (Irie/Stewart)

1. What?

2. How?

3. Feedback

4. Future?

1. Content

National Qualifications Register (OKJ-s képzés), BBS Tourism College (BGF), College of Nyíregyháza– 90% similarity

Materials

Challenge: teaching ESP to sts. who have no basic content knowledge in the subject

Hungarian coursebooks Exam centric, knowledge provider (rules, regulations, data)

Outdated content, outdated approach, tasks not interactive

Foreign coursebooks for lower language levels

SOLUTION:

Tourism journals, research articles, theory

Authentic, practical materials, modern topics

ICT

From tourist …

… to expert. (Maslow pyramid)

21st century topics, new concepts, trends

staycation

Couch surfing

21st century topics, new concepts, trends

parasailing, paragliding minimoon, kitesurfing

capsule hotel, honestybar, bathroom Charley

Glocalization

Heritage, erosion of local cultures

Ecotourism, sustainablitiy

Cultural commoditization

Hungarian self-representation in tourism … vs. how others see us

Accessing information,

critical thinking

…vs. Irish self-representation

Case studies: inductive approach

A key attraction or activity: Blarney Stone

Kissing the stone:

’The gift of the gab’

cultural experience + enchanted fairy-tale context = well-structured commercial product

curiosity

generalization

Supplementary products, attractions and services

The Great National Blarney Hotel Golf and Spa Resort ****

Blarney Woolen Mills Hotel

Blarney Woollen Mills

once a small souvenir shop in a thatched cottage on wheels

now the largest Irish store in the world

now occupies a space of 60,000 square ft

is a key feature of the renowned Irish village

The Blarney Stone

The origin of the famousBlarney Stone itself isunknown; theories (to betaken with a large pinchof salt) range from it havingonce been part of the Stoneof Scone (held atEdinburgh Castle) presentedto a local chieftain by Robertthe Bruce; to being afragment of the WailingWall in Jerusalem. Readmore:http://www.frommers.com/destinations/corkcity/A1975

1.html#ixzz251qdRbWJ

It's wedged far enoughunderneath the battlements tomake it uncomfortable toreach, but not far enough thatcountless tourists don't bendover backward, hangupside down in a parapet,and kiss it in hopes ofincreased loquaciousness. It'scustomary to tip the attendantwho holds your legs (you mightwant to do it before he hangsyou over the edge).

researching

Tourism destinations

A key attraction or activity

Instantly recognizable = a key identity

A must-see place

+ supplementary products

+ supplementary attractions

+ supplementary services (food, accommodation)

= a complete experience

Drawing conclusions

Social networking, web2

Dream hotel (image) Reality (tripadvisor.com)

Text types, genres, communication

Oral

Informal

For the public

Written

Formal

For insiders

2. Methods

Home preparation via internet 3-4 min. videos using worksheets

simulation of workplace (selling air ticket, room reservation, press conference

Other competencies /soft skills: individual work, cooperation, mini presentations

Sample types of exercises

Tasks

Translating a hotel ad (E-H)Structural analysis: Situation/Problem/SolutionWriting draft, Process + Product approachFeedback as "at work"

Organizing a press conferenceTeam workReal conference organizers’ checklist

Simulation of a press conferencePrompt anwers from dataH. data – E. reportWriting the news article

Writing subtitles to videos, Dubbing videos

Video presentationof regional festival

Interview with foreigners about destinations

Debate about contoversial issues

Extensive linguistic analysis ofadvertisements

Designingquestionnaire, SWOT analysis

Simulation of press conference, writing newsTourism in Hungary

Complex task:Collecting and

interpreting data/ role play (speaking)/follow-

up (writing article)

Tourist guide speech:recording voice, directing video/animation

adaptation

Blended learning /e-learning, Internet + moodle

No. of views by students (excluding teacher)!!

Digital portfolio – dual aims

4000 – 10000 words

100-500 MB!

Pictures, videos, sound recordings, podcasts, interviews

Aims:

Showcase competencies:

For the teacher

For future employer

Sts took it very seriously!

3. Feedback (Survey Monkey)

Which course materials were the most useful? Why?

The new type of sports, I didn't know most of them before. 5/28/2012 6:00 PMView Responses The Hotel industry course materials, because now I can fully understand

the different rates and terms. 5/23/2012 6:58 PMView Responses Cultural tourism, because finally, I could get to know Bp. and other parts of

the country (thanks to the short presentations in class) a little bit better. To be honest, I had no idea what e.g. the Millenium Monument symbolises... But now I do. :)

5/22/2012 1:12 PMView Responses tourism translations, hotel terminology 5/15/2012 5:50 PMView Responses translating and producing advertising texts/materials 5/14/2012 1:35 AMView Responses ppt-s with many-many good links and videos, I just loved them! 5/13/2012 10:56 PMView Responses

Feedback (Survey Monkey)

Which course materials were the most useful? Why?

Translating technical texts, the diverse activites (e.g. doing slideshows, voice recording, etc)

5/13/2012 10:01 PMView Responses Ppts and vocabulary lists. 5/13/2012 9:41 PMView Responses Presentations and articles about the topic discussed. 5/13/2012 6:02 PMView Responses Actually I found all materials useful as they greatly added to my knowledge

about tourism, but if I had to highlight one as the most useful, I'd choose the hotel industry topic, and as for the most enjoyable, the Disney topics. :) But really, I did like and enjoy all of our topics! :)

5/13/2012 4:19 PMView Responses I found the most useful the one called: "James Chicago Forditasi

gyakorlat.pptx", because it showed the most common translation problems and their solutions.

5/13/2012 2:25 PMView Responses

From what did you benefit the most in the course?

Vocabulary materials Translations, because I know now how to improve my written skills. From the course material, because this was a course where I could learn something

useful, something that I can make good use of, like the different kinds of accomodation etc.

from everything from practical assignments (although sometimes they challenged my limits, they

were of great use to me) Now I have the basic concepts of tourism in mind, and if I travel somewhere, I will

feel I know more than average tourists, which is great. Translating technical texts, the diverse activites (e.g. doing slideshows, voice

recording, etc) From the diverse and creative tasks, like writing an advertisement, recording my

voice, etc... I got to expand my vocabulary about tourism and learn some interesting things

about Hungary and its culture. From the translations and the videos. And the hotel industry and the travelling

topics. Now I am able to create a SWOT analysis on myself :)

4. Future?

Do you think the course content would have been easier to study in a book format?

64% disagree, 33 % agree

How much would you be willing to pay for a Tourism English book?

36% btw HUF 1500-2000

Less: 57%

Nothing, I would copy it!