IAID Marketing Efforts for the VCUQatar Spring 2015_ver1

IAID Marketing Efforts

for the VCUQatar Spring

2015 Community Classes

Marketing Initiatives (from 13 December 2014 Until 5th Jan 2015)

In-House Display

and Collateral

a. Bulletin Board

b. Entrance Poster

c. Digital Display

d. Flyers (Winter

Workshop)

In-house advertising

The VCU Spring 2015 Community Classes Banner is

visible in the entrance (Majilis), the Bulletin

Board (along with an A3 flyer print out), and in

the digital display.

All the students during the IAID Winter Workshop

were given flyers of the Spring Courses (231 flyers

attached to 231 Progress Reports). The rest of the

printed flyers were placed at the reception for

distribution.

Online Marketing

a. IAID Website

b. Facebook Posters (see stats and slide for this item)

The Facebook poster has been posted and

boosted continuously starting December 15. It

has reached more than 13,000 users and

counting as of 5 January, and has around 228

engagements*

(*visited the VCUQatar website)

The same poster was reposted 5 January, and in less than 24 hours,

garnered around 100 post engagements (people who actually visited

the VCUQatar Community Classes webpage to check on information)

and reached over 2000 users.

c. Facebook Clicks to Website

8 courses have been

advertised individually

via “Clicks to Website”

Campaigns, which

redirects users directly

to the VCUQatar

Community Classes.

Below is a typical banner ad reach (for one Course) from the

campaign created, with over 2,954 people reached and 75

VCUQatar webpage engagements.

The same banner was reboosted on 5 January 2015, and

already reached 1,267 users with 17 people engaging in less

than 24 hours.

In total, IAID’s Facebook Marketing has

resulted t0 843 post engagements and

more than 30,000 users reached from

December to the first week January 2015,

redirecting users to VCUQatar’s Community

Education webpage.

d. IAID Counselling Efforts

IAID Counselors are instructed to promote the VCUQatar classes to existing (1000+) and new students in the reception. They are also instructed to distribute flyers to clientsNote: Full information dissemination will be completed by 3rd week of January as most of our students are returning from vacation.

A number of existing students will be endorsed by IAID to attend the VCUQatarCommunity Classes

Marketing Efforts from 6th Jan to the 1st week of Feb 2015

IAID Website – on-going

Facebook Marketing -on-going

E-mail Blast (starting 6th Jan – around 10K recipients)

SMS Blast (1000 students – IAID)

Online posts to selected family oriented website (Qatar

Living, ILQ, Expat Moms, Doha Mums etc.)

Flyer distribution to selected schools (students with 10-14

years) and nearby areas

IAID has allocated a significant budget

to effectively promote VCUQatar

Commmunity Classes from December

until the first week of February 2015.

With all the above initiatives, IAID is

committed to giving its best efforts in

marketing and supporting VCUQatar

Spring Community Classes in IAID, and

as a whole.