IAFE Zone 1 2017 - Top 25 New Ideas For Online Marketing

JODI BURESH, CFE, DIRECTOR OF PARTNERSHIPS

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By: Jodi Buresh, CFE




HOMEPAGE SIMPLICITY

Now more than ever, your homepage must be enticing.• Users spend <10 seconds on a webpage. • What would a user see in 10 seconds on your homepage?

• Could they find something they wanted to click, or would they leave?

• Be “digestible”



Use interactivity to increase time on site.

Allow your customers to upload their photos to your website. Have a photo contest! (Later, use these photos for your marketing.)



• Polls• Photo galleries• Video galleries• Music players

Little clicks Big clicksBig clicks Purchases


ON SOCIAL: INCLUDE A PHOTO

• EVERY social platform reports higher publishing rate and interaction when a photo is included.


INSPIRE & DELIGHT

INSPIRE & DELIGHT


ALSO INCLUDE VIDEO• Include video on your website, email and social media. • Link to YouTube or embed the video right in your page.

• Consider This: YouTube has over a billion users — almost one-third of all people on the Internet — and every day people watch hundreds of millions of hours on YouTube and generate billions of views.


Videos increase PURCHASE INTENT

than text posts


Videos increase BRAND ASSOCIATION

According to Unruly



YOU CAN’T CONTROL FACEBOOK

DON’T PITY LIKE THINGS

MAKE FOLLOWERS INSIDERS• Train people that they are the first to know if:• They follow you on Facebook & Twitter followers • They are on your email list

• Also share more behind-the-scenes information (that you think is boring).



• Date Night Special at the Fair --- Buy (2) Adult Gate Admission Tickets by Friday and we’ll give you a (2) Free Snow Cones and (2) Free Ferris Wheel Rides. Post it to your website, social media, email and/or text it.

• Remember to include a photo if you’re sharing on social media!

Text Messages get

compared to 20% for emails

(Source: Venture Beat)By: Jodi Buresh, CFE

By: Jodi Buresh, CFE (Source: Digital Marketing Magazine)


CREATE INTERACTIVE CONTESTS

• Use Likes and Comments as voting mechanisms--it’s okay!

• You still can’t make people tag themselves or share the post as part of a contest.


• Please SHARE!• Please RT!• COMMENT with your vote!




BE BIGGER THAN YOURSELF• Post what people are talking about already!• Weather• Local news stories• Incidents or accidents• Be a resource for things going on in the community.



INCORPORATE INSTAGRAM11

Organized by

HASHTAGSTrends

YOUNGER

Mainly

MOBILE

WHO USES INSTAGRAM?

• 80% of Instagram users are outside of the US

• Instagram is used by 31% of American women and 24% of men

WHO USES INSTAGRAM?

WHO USES INSTAGRAM?

75% of Instagram users take action, such as visiting a website, after looking at an Instagram advertising post


FACEBOOK STRATEGIES

There has been a decline in “organic reach” for Facebook posts from >20% to <3%.

1. Re-evaluate your Facebook investment.2. Optimize posts for sharing.3. Engage your fans elsewhere.4. Pay up.


FACEBOOK AD TARGETING• Your Facebook followers and people like them• Your email list and people like them• People who like certain organizations, TV shows, movies,

music• People of certain age, marital status, kids• People who give to certain causes


PROMOTE YOUR AREA• Interact with your some of your Area Businesses or

Attractions - especially big ones - on social media.• Post their deals.• They will retweet and favorite you.

EVERYBODY WINS.


LIVE TWEETS

• Show your live twitter feed on side screens• Guests tweet with #YourName• Their tweets show up on the big screen



PROMOTE ALL YEAR LONG

• Post photos of your grounds in the winter, covered in snow…or rain as the case may be!

• Say something creative like, “We’re in hibernation! What are you doing on a cold day in Pennsylvania?”


SERIOUSLY—ALL YEAR

• Everyone loves a random holiday. Look them up in advance, and post about them. You can even schedule it in advance!


GRANDPARENTS DAY


TWEET SHORTER

• No need to use all 140 Characters! • Tweets under 100 characters get 17% higher

engagement than longer tweets.• Allow “space” for them to be retweeted.


Most effective tweets ask for:1. A Download:

Increase clicks by 11%By: Jodi Buresh, CFE

2. A Retweet:

Increase retweet by 311%By: Jodi Buresh, CFE

3. A Follow:

Increase follows by an average of 85%


ANOTHER NERD TOOL: TWITONOMY



INCORPORATE PINTEREST

• Add boards of things to do in your city, links to your vendors pages, places to stay

• Craft projects, ‘how to’ cooking boards, etc.


COOL PINTEREST IDEAS


JOIN THE (EMAIL) CLUB

• Everybody loves to be a part of a club.• Make your email list or text list a “club” sign up or

encourage people to pay to join with perks.

• Can do kids & adults!



MOBILE IS A MUST

• According to Forbes:“87% of connected devices sales by 2017 will be tablets and smartphones.”

ARE YOU READY?By: Jodi Buresh, CFE

I DON’T HAVE THE MONEY!• ONE-TWO PUNCH: 9 of 10 smartphone shoppers have used

their devices to buy products while at a brick-and-mortar store.

• MAKE A QUICK BUCK: 70% of mobile browser searches lead to action within an hour

• KEEP ‘EM COMING: 50% smartphone users say, “If a retailer’s technology isn’t easy the first time, I’ll stop using it.”

By: Jodi Buresh, CFE (Source: SaffireTix Clients)


ONLY WRONG TO BE SILENT• The internet is fast moving; people are quick to forget.

Today’s story is yesterday’s history.• ALWAYS RESPOND to comments, even negative. The worst

thing you can do is not be a part of the conversation.


36% DIGITAL

40% TV11% PRINT

9% RADIO 4% OUTDOOR


26% SNAP

36% FB17% INSTY


AMERICANS 12-24


By: Jodi Buresh,

You said

By: Jodi Buresh,

Snapchat geofiltersare special overlays for Snaps that can

only be accessed in certain locations.

By: Jodi Buresh,

By: Jodi

By: Jodi

You said

By: Jodi Buresh,

