Iaee Ts2 Is Your Event Website Optimized Part 2

Is Your Event Website Optimized?SEO Part II

Arran Coole, ASP Inc Dave Lutz, Velvet Chainsaw

Stephen Nold, MeetingTechOnline

Ground Rules

ASKQuestions

Cell Phones OFF

Keep ?’s Relevant

To all

NO Speeches

Do NotRun with Scissors

NO VendorPlugs

Simple RulesSimple Rules

Share yourexperiences

Event SEO Tactic #1

Show the Spiders some

LOVE!

Event SEO Tactic #2

Take care of the basic ‘techie’ stuff

Event SEO Tactic #3

Benchmark & measure, yourself against

others

Benchmarking Tool

Google Trends

Event SEO Tactic #4

Key-Phrases

not Keywords.

# of words used in searches

Source: OneStat (www.onestat.com), 1 Nov 07

1. Keyword Research2. KW rich content

– H1 heading– Link keywords to

content3. 8 – 15% KW

density4. Optimize first 250

words

Press Releases and SEO

Blogs

User generated content rules!

Content is King!

Event SEO Tactic #5

Virtual Booth Listings

Exhibitors = content = seo

Sessions, Tracks, Bios

Mix up the media, blended results.

Event SEO Tactic #6

Give them a reason to return.

Event SEO Tactic #7

Links count big-time in your ranking!

Event SEO Tactic #8

Wikipedia Page

Social Bookmarking/Sharing

Increase your rankings

•Share This•Add This

Tap into traffic generators

Event SEO Tactic #9

Social Media that Works

Widget Traffic Gen

Resouces

– SEO Blogs - seo.alltop.com– General - WebMarketing

Today– Blogs/Social Media -

Chrisbrogan.com– TSW Event Tech Blog– IAEE eMerge Blog

Contacts

• Arran Coole• Tw:arrancoole• W:aspevents.com• E:[email protected]

et

• Dave Lutz• Tw:velchain• W:velvetchainsaw.com• [email protected]

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