Iacp 2010 managing your personal brand online

1

Barnaby DorfmanFounder & CEO

[email protected]

© 2010 Foodista, Inc.

The Online Cooking Encyclopedia Everyone Can Edit

Building Your Personal Brand Online

International Association of Culinary ProfessionalsAnnual Conference | Portland, OR - 2010

Presented by

About Me• Former Partner/General Manager of MARSEE Baking (first startup)• MBA, Dartmouth College• 15 Years Building Large-Scale Consumer Web Businesses• 7 Years at Amazon.com, Most Recently as VP of Search Technology

Division. • Currently Founder & CEO of Foodista.com (fifth startup)

My Goals For This Session

• Help you develop a “Personal Online Brand Plan”• Give you tools to execute that plan• Answer questions about specific

sites/technologies

What Are Your Personal Brand Goals?

• Find work• Sell books• Promote a business• Make professional connections• Learn about social media and technology• Other?

3 P’s of Build a Personal Brand Online

PromotionPlace

Product

Brand You

3 P’s of Build a Personal Brand

PromotionPlace

Product

Brand You

Defining Product “You”

• Name: Safety & Anonymity• Email Address• Headshot/Logo• Education/Certifications• Work Experience• Volunteer/Community Service• Accomplishments/Awards• Associations/Affiliations• Short Biography• Photography• Books/Articles• Website/Blog

Obsolete

Content Checklist

3 P’s of Build a Personal Brand

PromotionPlace

Product

Brand You

Placement: Your Website/Page

• Your Personal Domain: www.you.com– www.instantdomainsearch.com

• Blog Platforms– Wordpress: you.wordpress.com– Blogger– Wetpaint– http://posterous.com/

• Google Sites

Placement: Online Profiles

Social Networks• LinkedIn• Facebook– Profile– Fan Pages

• MySpace

User Generated Content• Youtube• Flickr• Amazon.com• Recipe Sites

- Foodista.com

3 P’s of Build a Personal Brand

PromotionPlace

Product

Brand You

Promotion: Feeds & Tools

• Twitter– Tweetdeck– Friend or Follow– http://oneforty.com/

• Facebook Wall• Newsfeeds• Plaxo• FriendFeed• Mobile/Smartphones

Promotion: Making the Most of Email

• Your own domain: [email protected]• Webmail– Gmail/Yahoo/Hotmail– The Power of BCC

• Import Contacts/Connect Accounts• Mailing List Management– Constant contact.com– Aweber.com

Metrics & Measurement

• Search Engine Optimization– Indexation– Relevance

• Measuring Your Traffic– Blog Stats– Google Analytics

• Estimating Other Sites’ Traffic– Compete.com– Quantcast.com– Alexa.com

• Twitter Metrics

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Barnaby DorfmanFounder & CEO

[email protected]

© 2010 Foodista, Inc.

The Online Cooking Encyclopedia Everyone Can Edit

Thanks!!

International Association of Culinary ProfessionalsAnnual Conference | Portland, OR - 2010

Presented by