Iacp 2010 all about amazon for authors

1

Barnaby DorfmanFounder & CEO

[email protected]

© 2010 Foodista, Inc.

The Online Cooking Encyclopedia Everyone Can Edit

Inside

What Authors Should Know

International Association of Culinary ProfessionalsAnnual Conference | Portland, OR - 2010

Presented by

About Me• Former partner/GM MARSEE Baking (first startup)• 15 Years Building Large-Scale Consumer Web Businesses• 7 Years at Amazon.com, Most Recently as VP of Search

Technology Division• Currently Founder & CEO of Foodista.com (fifth startup)

Getting Into the Amazon Catalog• Publisher/Distributor• Advantage Program• Print on Demand• Marketplace• Kindle• Kindle Blogs

It’s almost all Self-

Service!!

Own Your Detail Page

• Pictures & Video• Search/Look Inside the Book• Book Description• Author Info• Sales Rank• Kindle Availability• Tags• Browse Categories• So You’d Like To & Listmania

You Can Manage/Effect:

Areas you can control

&effect

Customize Your Amazon Author Page

• All your titles• Photos• Biography• Tour dates• Blog feed

Promoting Your Book• Customer Reviews

– Feedback on Feedback– Positives and Negatives

• Discussions• Reviewer Rankings• User Profiles

• Sales Rank• Listmania/So You’d Like To• Short URLs/Twitter/Facebook• Search & Browse• Personalization &

Recommendations

Make Money Through Referrals1. Visit: http://www.amazon.com/associates2. Create an account3. Choose products to endorse and create links with your

associate ID:

4. Place links on your blog, website, in emails, tweets, etc.5. Get a check monthly!!!

http://www.amazon.com/dp/0316346624?tag=davincistuffc-20

ISBN or ASIN Your Associate IDLinking Tools

Referral Fee Structure

But, it takes a lot of traffic to make real money. Some math:• 1,000,000 Visitors• 1 % click = 1,000

Referrals• 10% Buy = 100, and• If average sale = $25• Sales= $2,500• Referral Fees = $162.50

11

Barnaby DorfmanFounder & CEO

[email protected]

© 2010 Foodista, Inc.

The Online Cooking Encyclopedia Everyone Can Edit

THANKS!!!International Association of Culinary Professionals

Annual Conference | Portland, OR - 2010

Presented by