IABM Training & Qualification Prospectus

TRAINING & QUALIFICATION PROSPECTUSEXPERT TRAINING FOR A FUTURE IN

BROADCAST MEDIA TECHNOLOGY

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INDEXWHO WE WORK WITH Page 4

OUR COMMUNITY Page 5

ONLINE E-LEARNING Page 6

UNDERSTANDING YOUR INDUSTRY Page 7

AUDIO AND VIDEO FUNDAMENTALS FOR ENGINEERS Page 8

BROADCAST TECHNOLOGY WORKFLOWS Page 9

UNDERSTANDING FILE FORMATS Page 10

COMPRESSION FUNDAMENTALS AND APPLICATIONS Page 11

NETWORK ESSENTIALS FOR BROADCAST ENGINEERS Page 12

ADVANCED NETWORKS Page 13

VIDEO SYSTEMS AND APPLICATIONS Page 14

ON-LINE LEARNING IP and File Based Workflow Page 15

INTERACTIVE LIVE-ON-LINE Understanding File Formats Page 16

HEVC Page 17

SATELLITE BROADCAST Page 18

BASEBAND DIGITAL VIDEO Page 19

TECHNOLOGY PRODUCT FINANCE Page 20

SOFT SKILLS: COACH Page 21

SOFT SKILLS: ENCHANT Page 22

SOFT SKILLS: INFLUENCE Page 23

SOFT SKILLS: LEAD Page 24

SOFT SKILLS: PERFORM Page 25

SOFT SKILLS: PRESENCE Page 26

SOFT SKILLS: SELL Page 27

SOFT SKILLS: STRATEGY Page 28

NOTES Page 29

ON-SITE COURSES Page 30

BENEFITS OF ATTENDANCE Page 31

COURSE TERMS AND CONDITIONS Page 32

CERTIFICATION Page 33

COURSE BOOKING FORM Page 34

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The IABM Training Academy continues to develop its course

portfolio to reflect the needs of the whole of the broadcast

industry.

Whether you are brand new to the sector, or simply want to

refresh your knowledge, there is a course here for you. We continually liaise

with all facets of our industry to find out where the skill gaps are and we use

experts in their relevant field to design and deliver training that will address

these needs.

The unique position of the IABM means that the training we offer is not tied

into any manufacturer, vendor or broadcaster. Our training is truly

independent and can offer attendees a balanced and impartial view of the

subject. Be it at one of our scheduled courses or via delivery at your own

premises, our courses represent a simple, cost effective, way of ensuring that

both you and your staff remain fully aware of developments within the

industry. They are also excellent preparation for anyone wishing to embark

on a Certified Broadcast and Media Technologist qualification.

Feedback from our delegates is wholly positive, and virtually all of our

attendees would recommend our training to a colleague or manager. We work

hard to make sure that all of our courses remain up to date and our subject

matter experts continually review our material to ensure its currency.

This year we have partnered with some respected training providers to offer

further technical courses and, in a first for the Academy, we are pleased to

offer an array of general ‘soft-skills’ inputs. This, coupled with further training

designed by the Academy, has seen a huge increase in our portfolio. Our

offering will continue to grow; with further technology and generic courses

already in the planning stages.

I hope that you find something of interest in our prospectus and we look

forward to welcoming you on one of our courses very soon.

Peter White

CEO, IABM

WELCOME TO THE LATEST IABM TRAININGAND QUALIFICATIONS PROSPECTUS

REALCOM BROADCAST LTD

RealCom focuses on building upon existing

industry disciplines and identified

transferable skills such as RF, Electronics,

Electrical and Baseband. They promote and

champion the development of such skill sets

through training, with key emphasis on the

practical approach. This means sourcing the

most ‘up to date’ technology and equipment

and modelling training to reflect current

working practices and procedures.

WHO W

E WORK W

ITH

4

WHO WE WORK WITH

RealCom specialize in providing independent Satellite Broadcast Operations support and training to the broadcast industry. RealCom successfully deliversengineering skill set resources and training services to a wide audience rangingfrom those with transferable skills such as ex-service personnel and graduates,to broadcast professionals developing new skill sets.

One of the key initiatives RealCom employ for delegates

following attendance of a published course is the

important step of immersion in the industry; by means

of facilitating work placements and secondments to

major broadcasters. This

approach to career

development has proven

to be successful for both

delegates and broadcasters

alike.

comBroadcast

real

ZOOM

As part of their philosophy of learning,

they are committed to ensuring that

the needs of each delegate are met

in the session. As a result they will

arrange a call prior to the session to

establish what your pressing concerns

are. They will also follow up afterwards

to offer coaching and support for

putting the skills you have learned

into practice. This is one more way

that Zoom demonstrates their

commitment to your learning.

Zoom has partnered with IABM to offer a suite of programs centred on essential core skills that are critical to the success of any organization.

Zoom uses accelerated learning principles as the basis for all

their programs. This makes a HUGE difference in the quality of

the learning and the enjoyment of the participants. It also

means learning takes place in an applied sense, leading to

specific, tangible outcomes. Learning is not just about sitting

still and listening, but engaging all of our senses and

emotions. You can expect all of the Zoom programs to

be engaging, relevant and

exciting, and probably

very different from any

learning you have

experienced in the past. Accelerated Learning, Performance and Results

OUR COMMUNITY

5

OUR COMMUNITY

OUR TRAINERSAll of our trainers are experts within their

chosen field. We search out those with the

best reputations and work with them to

ensure that their delivery techniques

consistently reach our demanding standards.

We discuss each course delivery with our

trainers to make sure these reflect the latest

technological developments and delegate

feedback.

To view our trainer profiles please visit

www.theiabm.org

TRAINING TEAMThe Training Academy team are available to

answer any questions or concerns you may

have regarding our courses.

We would be delighted to hear from you if

there are particular areas of interest that

we do not yet cover that you feel would be

of value. We are always looking to expand

our offering and only through feedback from

the industry can we continue to build

successful courses.

We would also be happy to talk through any

individual or company needs that you may

wish to explore.

[email protected]

or +44 (0)1684 450030

OUR COURSE ATTENDEESOur course attendees come from a wide

variety of backgrounds which always ensures

that interaction in the classroom is diverse

and interesting.

FUTURE EMPLOYEES OFTHE INDUSTRYIn order for the sector to continue to grow

it is essential to attract the highest calibre

graduates. To do this it is useful to work with

universities to ensure that, not only do they

continue to offer courses which are relevant

to our industry, but make sure that course

attendees are aware of the opportunities

that broadcast manufacturing offers them.

By linking appropriate universities with

organizations in the industry, the IABM

Training Academy can achieve a flow of

information that will be of benefit to all.

The IABM’s online e-learningplatform offers high quality,interactive broadcast and mediatechnology training at the click of a button. It provides companiesof all types and sizes access tocourses, delivered online, to ensure employees are equippedwith the appropriate industryknowledge.

KEY FEATURES OF THE PLATFORM INCLUDE:n Informative and engaging e-learning

n Online quizzes and assessments

n Certification of achievement

n Progress updates for learners and

managers

n Dedicated library of resources and links

n Ongoing guidance and support

To find out more about online study and view

our demo visit www.theiabm.org

DURATIONSelf paced, approximately five hours

WHO IS IT FOROur Introduction to Broadcast Technology course is

delivered in short, user-friendly modules. It is ideal

for induction training or as an introduction to new

topics. All modules feature a variety of interactive

challenges and assessments and on successful

completion of all modules the system will generate

an IABM Academy certificate.

SYLLABUS AT A GLANCE

Module 1 Broadcast and media production,

the distribution chain

Module 2 Distribution, delivery and the

business fundamentals

Module 3 Products, systems and services

Module 4 Who’s who in the supply chain

Module 5 Traditional media and new media

Module 6 Emerging technologies and markets

ONLINE E-LEARNING

ONLINE E-LEARNING

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UNDERSTANDING YOUR INDUSTRY

7

WHAT YOU WILL LEARNThis course aims to familiarize delegates

with broadcast and media technology, the

associated jargon and the role that

technology plays in the business in which

they operate. It provides newcomers to the

industry with an insight into what makes

broadcast so unique and enables course

attendees who have been in the industry

longer to understand how their company’s

products and services fit into the overall

distribution chain.

DURATIONTwo consecutive days or two one-day

courses

WHO IS IT FORn Broadcasters

n Suppliers

n Post-production

n Facilities and related businesses

n All employees whose work requires an

appreciation of the technology as

opposed to an in-depth understanding

of it

SYLLABUS AT A GLANCEDay One

Module 1 Broadcasting today

Module 2 Technology basics

Module 3 Making programs

Module 4 Managing content

Day Two

Module 1 Delivery to the consumer

Module 2 Broadcasters‘ business

Module 3 Suppliers‘ business

Module 4 The future

BROADCAST AND MEDIA TECHNOLOGYUNDERSTANDING YOUR INDUSTRY

WHAT YOU WILL LEARNThis course will give an understanding

of how audio and video signals, files and

metadata are handled along the end to end

broadcast chain from acquisition through

production distribution and delivery.

It also explains the technologies and

techniques used to manage the storage

of audio and video data in a broadcast

environment and the main mechanisms

by which baseband video and audio is

transported to the home using different

delivery platforms including satellite,

terrestrial, cable, IPTV and streaming.

DURATIONTwo days

WHO IS IT FORn Engineers with a general electronics or IT

background who are unfamiliar with the

specific requirements of broadcast and

media applications

n Recent technology graduates starting a

career in broadcast and media

n Broadcast engineers and technicians

requiring a refresher course in audio and

video fundamentals


Module 1 Broadcast systems

Module 2 Video technology

Module 3 Television standards & technology

Module 4 Audio technology

Module 5 Video compression

Module 6 Synchronisation, conversion and standards

Module 7 IP and storage technology

Module 8 Transmission technology

AUDIO AND VIDEO FUNDAMENTALSFOR ENGINEERS

AUDIO AND VIDEO FUNDAMENTALS FOR ENGINEERS

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THE FUNDAMENTALS

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WHAT YOU WILL LEARNThis course gives an understanding of

workflows and integration and considers the

changes in the market from the convergence

of today to the challenges of tomorrow.

It highlights that broadcasters and service

providers need different types of products

and services than in the past, and explains

what impact the need for automation will

have on understanding customers’

requirements.

DURATIONTwo days

WHO IS IT FORn Anyone in the broadcast technology

industry needing to understand the full

breadth of broadcast workflows

n Marketing, product managers and

technical employees


Module 1 Introduction to workflows

Module 2 Introduction to converged technology

Module 3 Integration and workflow support

Module 4 Metadata

Module 5 Media standards

Module 6 Asset management

Module 7 Planning and scheduling

Module 8 Acquisition

Module 9 Ingest

Module 10 Post production

Module 11 Delivery

Module 12 Approaches to understandingrequirements

Module 13 The future

BROADCAST TECHNOLOGY WORKFLOWSTHE FUNDAMENTALS

WHAT YOU WILL LEARNThis course is designed to provide a thorough

understanding of current video and audio

file formats plus their associated metadata

and workflows.

It will explain how file formats are used

from production, through the broadcast

chain including QC and post-production

and onto delivery and archive.

It will examine how broadcast files have

replaced traditional tape-based video

audio workflows together with the

advantages gained through this transition.

At the conclusion of the course the

participants will have a thorough knowledge

of all the common file formats that they are

likely to encounter, their associated

workflows and the standards bodies that

recommend best working practices.

The attendees will understand the current

processes to create, transcode, monitor and

deliver files and be able to use them

practically and efficiently with the knowledge

and confidence gained through this learning

process.

DURATIONTwo days

WHO IS IT FORn Engineers working with traditional broadcast

video and audio technology who wish to

crossover to file-based workflows

n Professionals already working with file-based

technology who need to gain a wider and deeper

understanding of the subject

n Hardware and software manufacturers

n Companies looking to adapt their business for

future file-based workflows

n Bookings and production departments requiring

the skills to move to file-based workflows

n Broadcast scheduling, traffic and library

departments

n Production companies

n Digital Imaging Technicians (DITs) and other

production professionals

n Entry-level graduates looking to increase their

broadcast knowledge


Module 1 The fundamentals

Module 2 File-based workflows in broadcast

Module 3 Metadata

Module 4 Video file formats

Module 5 Audio file formats

Module 6 Other file formats

Module 7 Framework for interoperabilityof media services (FIMS)

Module 8 The DPP and other standardsbodies and workflow schemes

UNDERSTANDING FILE FORMATS

UNDERSTANDING FILE FORMATS

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COMPRESSION FUNDAMENTALS AND APPLICATIONS

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WHAT YOU WILL LEARNCompression has become a fundamental

building block of AV environments enabling

functionality that would just not be possible

with uncompressed media.

Preserving and optimizing the image quality

in operational environments is vital for

success and therefore an understanding of

the fundamentals of video compression is

essential.

This course covers the core fundamentals

and applications of compression and looks

at compression in practice.

DURATIONTwo days

WHO IS IT FORn Broadcast and media engineers /

technicians and operators unfamiliar with

the specifics of compression

n Recent technology graduates starting a

career in broadcast and media

n Engineers and technicians requiring a

refresher course in compression

fundamentals


Module 1 Introduction and visual perceptionand images

Module 2 The components of compression

Module 3 Compression applications andtypical bit-rates

Module 4 Transforms

Module 5 Intra-frame coding

Module 6 Inter-frame coding and motionestimation

Module 7 Application and effects of coding

Module 8 Audio compression

Module 9 Popular and new compressionstrategies

Module 10 Compression in practice – case studies

COMPRESSION FUNDAMENTALS AND APPLICATIONS

WHAT YOU WILL LEARNThe broadcast and media production world

is rapidly transitioning from a bespoke

environment with dedicated interconnections

between specific to function hardware, to

general purpose hardware, bespoke software

and network interconnects based upon

Internet Protocol (IP).

A similar transition has taken place in the

distribution and playout environment as

servers become the norm and content is

increasingly consumed through the internet.

This course covers the core fundamentals

representing the network infrastructure for

interconnections in a file-based or streaming

environment and will also cover the

underlying communication infrastructure

and practical media applications.

DURATIONTwo days


Module 1 Module 1 network theory

Module 2 Ethernet and LAN/WAN technologies

Module 3 IP and the network layer

Module 4 TCP and the transport layer

Module 5 Broadcast network applications

Module 6 Broadcast network infrastructure

Module 7 Network security

Module 8 Case studies and examples

NETWORK ESSENTIALS FOR BROADCAST ENGINEERS

NETWORK ESSENTIALS FOR BROADCAST ENGINEERS

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WHO IS IT FORn Broadcast and media engineers/technicians and

operators unfamiliar with the specifics of

IT/network environments

n Engineers/technicians who are familiar with IT

environments but unfamiliar with the specific

requirements for broadcast and media

applications

n Recent technology graduates starting a career in

broadcast and media

n Engineers and technicians requiring a refresher

course in IT and network fundamentals

A working knowledge in one or more of IT,electronics or media technology with a recognised technology related academic qualification is required for this course.

ADVANCED NETWORKS

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PREREQUISITESDelegates should have attended the ‘Network

Essentials for Broadcast Engineers’ course or have

the equivalent knowledge and experience.

WHO IS IT FORn Broadcast and media engineers/technicians

and operators requiring a deeper

understanding of streaming video over

IP networks

n Engineers/technicians requiring who are

familiar with IT and need a deeper

understanding of streaming video over

IP networks

n Recent technology graduates starting a career

in broadcast and media who have a basic

understanding of the TCP/IP protocol stack

n Engineers and technicians requiring a

refresher course in streaming video over IP

networks.

ADVANCED NETWORKS FORBROADCAST ENGINEERS

SYLLABUS AT A GLANCEModule 1 Network protocols used in broadcast

networks

Module 2 Switch, port and VLAN configuration

Module 3 IP routing, inter VLAN routing and

resilience at layer 2 and layer 3

Module 4 Network diagnostics

Module 5 Streaming and on-demand media

delivery

This course builds on the content covered in the

Network Essentials for Broadcast Engineers

course and looks in more detail at the protocols

involved in streaming video across IP networks.

Delegates will build practical networks to

deliver unicast video streams across routed and

switched networks. The resilience of the network

to deliver video streams at layer 2 (spanning tree /

rapid spanning tree) will be compared and

contrasted practically with the failover of routing

protocols at layer 3 (OSPF routing protocol). Cisco

Layer 3 switches will be used for interconnecting

networks and only the commands required to

achieve this will be covered on the course.

Delivery of unicast video will be via RTSP/RTP/UDP

and also ‘over the top’ TV using HTTP/TCP. The

Wireshark protocol analyser will be used to decode

these protocols for a deeper understanding of how

they work and also for troubleshooting purposes.

The ability of TCP and UDP to deal with packet loss

and delay will also be considered theoretically and

tested practically using the networks built during

the course and open source video software for

delivery of the unicast streams.

This is a ‘hands on’ course designed to give the

delegate confidence in working practically with

streaming video over IP networks.

DURATIONTwo days

WHAT YOU WILL LEARNThe new ‘Video Systems and Applications’ course is

an up-to-date examination of the rapidly changing

technology and workflows of current programing –

from production through to delivery.

It provides the next step to the current IABM course,

‘Broadcast Technology Workflows –

The Fundamentals’.

This course will look at current topics from a range of

perspectives and is intended for media professionals in

production, operations, technical support, engineering

and IT.

From a business perspective, we look at the different

models for state, public and commercial broadcasting.

How can we connect separate and disparate media

asset management databases so different areas of the

business - news, sport etc. – can utilize the company’s

media for both quick access and revenue generation?

From an operational and technical view we examine

current and new workflows. What are the new file-

based delivery standards? How do we deliver content

for ‘emission’ (broadcast transmission & OTT/VOD

delivery)? What type of quality control do we use?

Where in the workflow do we examine this file-based

video, audio and metadata? What are the new

standards for ‘4K’ video and audio?

From engineering and IT viewpoints, what is a MAM

database and how can we access the media both

quicker and more widely from separate systems?

How do we send video and audio over an IT network?

How is program delivery made to multiple

platforms?

SYLLABUS AT A GLANCEModule 1 Overview of broadcast business models

Module 2 Overview of broadcast workflows

Module 3 Broadcast workflow components

Module 4 File-based workflow principles

Module 5 Quality control and delivery

Module 6 Interoperability and interconnectivity. A PI concepts in ‘service-orientated architecture’ and the ‘enterprise service bus’

Module 7 Databases - their function, access and inter-connectivity

Module 8 New technology - 4K/8K TV standards. multi-platform delivery, video over IP, high dynamic range and high frame rates, and more

VIDEO SYSTEMS AND APPLICATIONS

VIDEO SYSTEMS AND APPLICATIONS

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WHO IS IT FORn Production staff who want to gain a current

understanding of the processes involved for their

content through to delivery

n Operations personnel needing to understand the changing

workflows of the program chain to emission

n Engineers, technicians and IT experts looking to increase

their knowledge of current systems and workflows

n Recent technology graduates who intend to enter

the broadcast and video media industries

ONLINE E-LEARNING

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ONLINE E-LEARNING IP and File Based Workflow

OVERVIEWThis course offers high quality, interactive training at the click of a button. The online e-learning platform enables you to complete the course at your own pace in the location of your choice, and is availableto companies of all types and sizes.

IP and File based technology and workflow

is the new normal for broadcast and

production. This provides more efficient

processing, management and throughput of

media from acquisition to distribution, in

addition to tighter integration with business

processes. Program delivery over IP provides

more data about the viewer for analysis and

business intelligence. With the introduction

of IP and File based technology comes new

terminologies and vocabularies – IP has

introduced an additional language to

broadcasting.

The intent of this course is to provide an

understanding of these technologies,

systems, processes and workflow that

comprise the IP and file based broadcast

ecosystem. There are seven modules to this

course. Each module will cover an area of

technology and associated workflows. The

modules are structured to focus on the

different elements of the entire technology

architecture and discuss these

new workflows.

WHO IS IT FORSenior Technical Managers, Chief

Engineers, Station Managers,

Broadcast & Production Engineers,

Media IT Engineers, IT Technicians

and Managers.


Module 1 Understanding IP and file based technology

Module 2 Understanding the IP network

Module 3 Understanding formats – codecs, bitrates,

files and streams

Module 4 Applications, middleware, servers, storage

and Cloud

Module 5 Media management

Module 6 Command and control, automation &

orchestration

Module 7 Media and business operations workflows

and integration

DURATIONSelf-paced. Approximately five to seven hours

INTERACTIVE LIVE-ON-LINE

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INTERACTIVE LIVE-ON-LINE Understanding File Formats

OVERVIEWThis popular course is now available inour live-online format, allowing you to experience the same powerful learning,without the cost and hassle of travelling.

Using the latest web conferencing

technology, we are able to bring trainer

and participants together in a highly

collaborative, interactive and engaging

virtual classroom environment. All

participants need to be able to join is a

computer with a reliable internet connection.

The course is designed to provide a thorough

understanding of current video and audio file

formats plus their associated metadata and

workflows. It will explain how file formats are

used from production, through the broadcast

chain including QC and post-production and

onto delivery and archive.

As a result of this programme, participants

will be able to apply their in-depth knowledge

of file formats to:

n Protect and future-proof their assets (recorded and live content) against changing technologies in content delivery

n Make more informed decisions about workflow choices and design

n Be able to improve problem solving within broadcast workflows

n Help maximise marketing opportunities for their products and delivery processes

WHO IS IT FOREngineers, Hardware and Software Manufacturers,

Production Companies, Digital Imaging Technicians,

Entry Level Graduates.


Module 1 Metadata

Module 2 Video file formats

Module 3 Audio file formats

Module 4 Production file formats

Module 5 Framework for Interoperable Media Services (FIMS)

Digital Production Partnership (DPP)

DURATIONThe course is delivered over three days, in live on line sessions lasting three and a half hours

HEVC

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HEVC

OVERVIEWThis workshop provides an introduction to the new High Efficiency Video Coding(HEVC) standard, also known as H.265.

It will cover the reasons that HEVC has been

introduced, where it can be implemented and

an overview of the technology involved.

WHO IS IT FORManufacturing and broadcast professionals who wish

to extend their knowledge to cover this HEVC standard,

where in the workflow HEVC can be introduced, along

with an outline of the technology employed.


Module 1 HEVC overview

Module 2 The road to HEVC

Module 3 Details of the HEVC codec

Module 4 HEVC implementation

DURATIONHalf Day (Approximately five hours)

WHO IS IT FORn Engineers with a general electronics or IT

background who are unfamiliar with the specific

requirements of satellite broadcast

n Recent technology graduates starting a career in

broadcast and media

n Broadcast engineers and technicians who require

a refresher course in satellite fundamentals


Module 1 Satellite transmission overview

Module 2 The uplink chain

Module 3 The antenna system

Module 4 The satellite

Module 5 The downlink chain

Module 6 The IRD

Module 7 Modulation (DVB-2, DVB-S2,extensions)

Module 8 Principles of link budgets

A working knowledge in one or more of IT,electronics or media technology with a recognised technology related academic qualification is required for this course.

SATELLITE BROADCAST

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WHAT YOU WILL LEARNThis course will give an understanding of

how a compressed digital television signal is

handled through various processes

involved in transmission via satellite.

It breaks down the ground segment and

examines the signal path and parameters

of the associated hardware, as well as

looking at the space segment, the

characteristics and standard specifications

used to ensure successful transmission.

It explains the technology used and theory

behind it and looks at the environment, both

technical and physical involved in using

satellites as a transmission medium.

It includes building systems, locating

satellites and carrying out live transmissions.

DURATIONTwo days

SATELLITE BROADCASTFUNDAMENTALS OF BROADCASTING OVER SATELLITE

comBroadcast

real

BASEBAND DIGITAL VIDEO

19

WHAT YOU WILL LEARNThis course will give an understanding of

how video, audio and data components are

structured within the television signal and

how to measure for any errors or conditions

that compromise the integrity of the signal.

It examines the specifications of all of the

components carried within the digital

television signal including audio, ancillary

and signalling data, and how these

components are processed at various

stages through the transmission chain.

This course promotes a professional level of

analysis using current test & measurement

equipment for practical monitoring and fault

finding in real world scenarios.

DURATIONTwo days

WHO IS IT FORn Engineers and technicians with broadcast

experience who deal with transmission and need to

enhance their knowledge of baseband video

n Recent technology graduates and delegates who

have completed the A/V Fundamentals course

n Broadcast engineers and technicians who require a

refresher course in television test & measurement


Module 1 Digital video formats & standards

Module 2 Channel formatting & timing

Module 3 VBI and ancillary data

Module 4 Audio standards and structure

Module 5 The interface specification

Module 6 Common problems

Module 7 Tools for testing

Module 8 Types of data and carriage

BASEBAND DIGITAL VIDEOSD & HD-SDI Test & Measurements

comBroadcast

real

TECHNOLOGY PRODUCT FINANCE

20

WHAT YOU WILL LEARNThis course introduces fundamentally

important finance issues to employees who

probably haven’t, but should have, realized the

impact of their roles on their organization’s

profitability.

It tackles the underlying product and service

economics and embraces cost to develop,

cost to deploy and cost to maintain while

providing an introduction to finance and

accounting. The emphasis throughout is on

product lifecycle costs.

DURATIONTwo days

WHO IS IT FORn Employees in broadcasting organizations,

their technology suppliers, post-

production, facilities and related

businesses

n Marketing team members

n Product managers

n Finance


Module 1 Broadcast supply chain

Module 2 Fundamentals of business finance

Module 3 Measuring firm performance

Module 4 Management accounting anddecision making

Module 5 Inventory management

Module 6 Investment appraisal and projectmanagement

Module 7 Budgeting and variance analysis

Module 8 The customer interface

TECHNOLOGY PRODUCT FINANCE

SOFT SKILLS: COACH

21

Transform performance, coachothers to be all they can be.

WHAT YOU WILL LEARNThis course will enhance your ability to draw

out the significant potential of others.

Through having eloquent conversations you

will shift awareness, build confidence and

transform capability. You will understand the

importance of creating the ‘end result’ and

how to support people to create the outcomes

they want, through asking the right

questions.

DURATIONOne day

WHO IS IT FORn Anyone who would like to explore

coaching and the impact it can have

n Particularly suited to those with line

management responsibility

YOU WILL EXPLORE HOW TO:n Tune into your creativity and inspire others to do

the same

n Have real conversations by building report and

being authentic

n Surface what is true, and know what is really

important

n Trust your intuition

n Create structures, apply tools and use techniques

that focus on realising the end result

n Utilize the power of choice to create the best

outcome for you and others

SOFT SKILLS:

COACH

Accelerated Learning, Performance and Results

SOFT SKILLS: ENCHANT

22

SOFT SKILLS:

ENCHANT

Create customer service that exceeds expectations and createsloyalty for your brand and yourbusiness.

WHAT YOU WILL LEARNThis course will help you to define your

proposition, map your customer journey and

pin the critical touch points. The outcome?

Positive retention of engaged and motivated

staff who have the confidence to enchant your

customers, ensuring that they spend more

and keep coming back.

DURATIONOne day

WHO IS IT FORn Anyone in a customer facing role who

needs to understand and deliver a

proposition, particularly in challenging

circumstances

EXPLORE HOW TO:n Know what differentiates your brand so that you

can own the proposition

n Consistently engage at every touch point by

mapping the customer journey

n Increase revenue by getting customers to spend

more

n Build morale by keeping staff because they love

what they do

n Create a culture of continuous improvement


SOFT SKILLS: INFLUENCE

23

Move hearts and minds to whereyou want them to be…effortlessly.

WHAT YOU WILL LEARN‘Influence’ will change your perception of

what’s possible. Using accelerated learning

principles, you will be introduced to a range

of tools and theories that will open up a

whole new world to you, a world where you

have the ability to move the hearts and minds

of others, to a point where it becomes

second nature.

DURATIONOne day

WHO IS IT FORn Everyone! Influencing with skill is

relevant to everyone, irrespective of the

level of experience

EXPLORE HOW TO:n Understand the psychology of human behavior

n Tune into the thoughts and feelings of others

instantaneously

n Create a genuine connection with ANYONE

n Understand the highest context by chunking up

and use it to position yourself effectively

n Understand and apply the six fundamental

principles of influence

SOFT SKILLS:

INFLUENCE


SOFT SKILLS: LEAD

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SOFT SKILLS:

LEAD

The fundamentals of leading ateam for the first time, with confidence.

WHAT YOU WILL LEARN‘Lead’ is designed to give you the skills you

need as you take on people management for

the first time. Using the latest accelerated

learning techniques, we will introduce you to

tools and principles which will support you in

your new role, ensuring that you TAKE THE

LEAD.

DURATIONOne day

WHO IS IT FORn Those who are taking a management role

for the first time, or are relatively new to

leading a team

n Anyone who is likely to move into a

management role in the near future

EXPLORE HOW TO:n Confidently move from peer to leader

n Set direction, assign roles and responsibilities

and set expectations

n Nurture talent by supporting and maximizing the

skills of your team

n Be effective: build your 100 day plan and prioritize

what needs to be done

n Map your stakeholders, identify who is important

and why

n Motivate and inspire your team to get results


SOFT SKILLS: PERFORM

25

Performance manage with ease, to create the conditions for peopleto be the best they can be.

WHAT YOU WILL LEARNThis course is designed to give you the

skills to performance manage your team

effectively. Using accelerated learning

techniques you will learn how to set

objectives, adapt your style and respond

effectively in any performance scenario.

DURATIONOne day

WHO IS IT FORn Anyone with line management

responsibility

n Particularly suited to those who are new

to performance management

n Suited to those who are facing current

or potential performance management

issues

EXPLORE HOW TO:n Define the purpose of the work you do by aligning

it with the organization’s strategy and context

n Set objectives that prioritize clear success criteria,

follow process and communicate outcomes clearly

n Evaluate, measure and feedback to positively

impact performance

n Address performance issues honestly

SOFT SKILLS:

PERFORM


SOFT SKILLS: PRESENCE

26

SOFT SKILLS:

PRESENCE

Be present, have presence andpresent with brilliance! Most of all,be the best version of yourself.

WHAT YOU WILL LEARNThis course is designed to dramatically shift

your awareness, capability and confidence in

presenting. Using the latest accelerated

learning techniques, combined with

awareness tools, in-time feedback, coaching

and expert modeling, you will achieve your

end result from any presentation.

DURATIONOne day

WHO IS IT FORn Everyone, irrespective of your background

and experience

n Whether you present regularly or just

wish to have more presence in meetings,

this is the course for you

EXPLORE HOW TO:n Have gravity: own the room, lead the moment,

shift the way people think and feel

n Create impact: use body language, words and

intonation to connect with your audience

n Be enchanting: tell stories which capture

people’s imagination

n Be eloquent: connect abstract concepts and

ideas to business communication

n Be remembered: use memory-embedding skills

so no one EVER forgets

n Be efficient: create powerful documents and

presentations in far less time


SOFT SKILLS: SELL

27

Create opportunities, build trust,drive sales and get the YES you are looking for.

WHAT YOU WILL LEARNThis course will give you the skills to win the

hearts and minds of your customers. Through

accelerated learning principles, you will be

able to lead natural, eloquent conversations

that get your customer to buy now and

tomorrow.

DURATIONOne day

WHO IS IT FORn Whether selling forms a large or a small

part of your role, this is the course

for you

n No previous sales experience is

necessary

EXPLORE HOW TO:n Understand your customer – do your research,

know what they really want

n Define success by planning your end result

n Lead the conversation and be professional,

credible and memorable

n Deliver your proposition in a way that is clear,

coherent and compelling

n Adapt your style to respond to different people

whilst being authentic

n Handle challenge by dealing with difficult

questions eloquently

SOFT SKILLS:

SELL


SOFT SKILLS: STRATEGY

28

SOFT SKILLS:

STRATEGY

Set direction, align targets and engage employees.

WHAT YOU WILL LEARNThis program will define the contribution

strategy can make to ensuring that your

vision, direction and targets optimize your

chance for success. Strategy is many things:

having methods for dealing with an uncertain

future, being flexible in the face of new

opportunities, knowing how to innovate

quickly, and using frameworks and tools to

win hearts and minds. STRATEGY will help

you to explore this, and establish what the

future could look like.

DURATIONOne day

WHO IS IT FORn Senior staff who are involved in setting

business or departmental strategy

n Those who wish to understand and

contribute to aligning targets, setting

direction and engaging employees

EXPLORE HOW TO:n Be a strategic thinker – improve the way you think

about strategic issues

n Create a strategic plan – learn the four stages of

creating a plan

n Be innovative – create new options while building

on past success

n Align employees – ensure your organization and

people are on board

n Use frameworks to support the process – break

down and prioritise tasks to make them easy

n Build strategy into day-to-day activity – ensure the

strategy ‘lives’ in the business, guiding all action


NOTES

29

Notes

We recognize that it’s not always possible

to afford the time to send employees on a

course away from the office. To combat this

dilemma, our classroom courses can be

delivered at a location of your choice –

including your own work premises. This can

provide a great solution for organizations

that have multiple employees to train,

saving both time and money on travel and

accommodation.

In addition, whilst the training cannot be

completely redesigned to suit an individual

organization, our trainers can concentrate

on specific areas of the syllabus that are

pertinent to your employees.

So, let us come to you at a time that’s

convenient and tailor our courses to your

business needs.

ON-SITE COURSES

ON-SITE COURSES

30

DON’T JUST TAKE OUR WORD FOR IT“As part of dB Broadcast’s staff development

program we chose the IABM to deliver an in-house

Workflow Fundamentals course. The IABM were

chosen on the basis of their excellent reputation in the

industry, the courses technical content, its relevance to

us and the cost effectiveness of providing the training

for 10 of our engineering staff and two of our sales staff

in-house. This saved associated travelling and hotel

costs and minimized the amount of time out of the

office for a significant number of our staff.”

Graham Pearl

Engineering Director, dB Broadcast Ltd.

BENEFITS OF ATTENDANCE

31

BENEFITS OF ATTENDANCE

STUDY OPTIONSClassroomClassroom courses offer highly intensive

training. This approach means time away

from the workplace is limited and costs are

manageable for employers. Delegates

benefit from direct interaction with fellow

students and with our experienced trainers.

OnlineOnline courses are delivered via the

IABM Learning Management System and

are suited to people who need to flex their

training with work and personal

commitments.

On-siteIf you have a number of employees that

require training then we will come to you.

We can deliver on-site training anywhere

in the world.

HOW TO BOOKn By post or fax using the booking form

n ONLINE at www.theiabm.org

n Phone +44 (0)1684 450030

Locations and venuesOur courses are delivered worldwide at

venues that have been picked for their ease

of access, excellence of customer care and

their first class teaching facilities.

Request further infoPlease contact the IABM Training Academy

team for more information on

+44 (0)1684 450030 or by email

[email protected]

n Access to our learning managementsystem

n Opportunity to network with industrycolleagues and peers

n Refreshments and lunch areprovided on all classroom courses

n PowerPoint slides of the course content

n Access to electronic course notes after the course has been attended

n Certificate of attendance

1. Wherever possible the IABM will negotiate

with course venues to avoid any parking

charges but this is not guaranteed. All rates

for courses exclude any delegate parking

charge that may be levied by the venue.

2. For classroom courses all rates shown are

exclusive of VAT/Sales Tax which is

chargeable based on the location of

classroom courses and falls under the VAT

rules of that country regardless of origin of

booking or delegate.

3. For online courses all rates shown are

exclusive of VAT/Sales Tax which is

chargeable based on the location of the

delegate.

4. Members’ rates are only available for places

booked for employees of IABM Member

companies or where the delegate is entitled

to take advantage of a recognized IABM

Training Academy Delivery Partner

Concession and can demonstrate that

entitlement.

5. All rates exclude residential accommodation.

Delegates are responsible for booking their

own residential accommodation. Where the

IABM is able to secure any preferential rates

for accommodation these will be advised at

the time the booking is acknowledged.

6. Bookings must be made either by completing

our booking form or via our website.

7. Payment is due at the time of booking and

in any case must be made in full prior to the

day preceding commencement of the course.

Failure to pay may result in exclusion from

the course.

8. Cancellations up to 30 days prior to the

course will benefit from a refund less £25

administration charge.

9. Cancellations less than 30 days prior to the

course will require payment in full

10. Substitutions may be made up to 4pm on the

day preceding the course without penalty.

11. The IABM reserves the right to cancel the

course at any time without liability. In these

circumstances the delegate fee will be

refunded. The IABM will pay no

compensation.

12. The Euro, US Dollar and UK Sterling prices

stated are fixed as at the time of booking.

13. Credit and debit card transactions will be

processed within 48 hours of receipt on a

secure server.

14. Cheques will be accepted in Euros, US Dollars

and UK Sterling. Please make cheques

payable to “IABM”.

15. If you would like to make a bank transfer

payment in either Euros, US Dollars or UK

Sterling, please contact Lucinda Meek

on +44 (0)1684 450030 or email

[email protected]

COURSE TERMS AND CONDITIONS

COURSE TERMS AND CONDITIONS

32

CERTIFICATION

33

CERTIFICATION

THE IABM EDUCATIONAL FOUNDATIONThe IABM Educational Foundation is a registered

charity committed to advancing engineering skills

in broadcasting and media technology on a global

basis. It offers certification covering three different

levels at Associate, Practitioner and Professional.

Within each level there are a range of

examinations that count towards final certification.

Currently The Foundation offers examinations in

the following subjects:

n Industry Understanding

n Audio and Video

n Compression

n Networks

n Workflows

n File Formats

For information on how to achieve each of

the three levels please see the examination

matrix below.

Anyone can apply for Associate level, but there

is an occupational service requirement of

either one or two years for the Practitioner and

Professional levels. There are no formal

training requirements for the examinations and

all examination syllabus’ are published on The

Foundations website. For candidates who do

not have relevant expertise in a particular

subject area it is recommended that candidates

attend a relevant vocational training course.

The IABM Training Academy training courses

are ideal preparation for the examinations.

Examinations can be taken at the workplace

or at home and are invigilated through a

remote proctor system. You will need a

computer, browser, webcam and microphone.

All sessions are recorded and are subject to

identity and security verification and post

examination audit.

Prior learning may be taken into account and

other recognized qualifications can count

towards the final certification although certain

examinations are mandatory. Each application

is considered on a case by case basis.

Certification lasts for five years and can be

renewed through our continued professional

development scheme.

For more information about certification

please see The Foundation website:

www.iabmfoundation.org

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COURSE BOOKING FORM

34

Discount code

COURSE DETAILS Course Name

Course Dates

DELEGATES Name Job title

Email

Name Job title

Email

Total Fees

VAT

Total

CUSTOMER DETAILS Your Name Job title

Company

Address

Tel Fax

Email

METHOD OF PAYMENT (tick box) Enclosed is a cheque for the total cost of the order (payable to IABM)

Please invoice (only available to IABM members).

Our purchase order No. (if applicable)

Please debit card No.

Name on Card Issue No.

Valid from Expiry date

Please indicate card type Security Code

Please sign to confirm you have read our terms & conditions (overleaf) and agree to adhere to them

Name:

COURSE BOOKING FORM

Send completed form to: IABM Training Academy, 3 Bredon Court, Brockeridge Park,Twyning, Tewkesbury, Gloucestershire GL20 6FF, UK. Fax: +44 (0)1684 450024

Live as if you were

to die tomorrow.

Learn as if you were

to live forever.

Gandhi

IABM Training AcademyIABM, 3 Bredon Court,Brockeridge Park, Twyning,Tewkesbury, Gloucestershire,GL20 6FF, United Kingdom.

T: +44(0)1684 450030E: [email protected]: www.theiabm.org

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