IABC World Conference - This is What Effective Change Communications Looks Like

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This is What Effective Change Communications Looks Like by Caroline Kealey, Ingenium Communications

This is What Effective Change Communications Looks Like – Caroline Kealey, Ingenium Communications

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WHAT MAKES CHANGE COMMUNICATIONS DIFFERENT?

CHANGE COMMUNICATIONS PLAYBOOK

X

X

X

This is What Effective Change Communications Looks Like – Caroline Kealey, Ingenium Communications

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ESTABLISH

THE

WHY

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CONNECTTO FELT NEED

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BUILD

AUTHENTIC

ENGAGEMENT

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INVITE STAKEHOLDERS TO BE

PRODUCERS,NOT CONSUMERS OF CHANGE

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ANIMATE

THROUGH

STORIES

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HOW DOES

WHERE

WE’RE GOING

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FIT WITHIN

THE STORY OF

WHO WE ARE?

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WORDS

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SYMBOLSBEHAVIOURS

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CREATE

SHARED

MEANING

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CONTENT

CONTEXT

IF I CAN’T GIVE YOU

I’LL GIVE YOU

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CONNECT

TO SOCIAL

PROOF

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WHAT IS CHANGING?

WHY?

WHAT IS STAYING THE SAME?

WHAT IS EXPECTED OF ME?

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CASE

STUDY

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Immeubles

Énergiseurs d’idées

Facilities

We power ideas

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Improve client SATISFACTION

Deliver VALUE to the University

OUR FOCUS

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$91DOING MORE WITH LESS

Facilities operating costs/m2

$87

$91

$93

$95

$91

520K

530K

540K

550K

560K

570K

580K

$82

$84

$86

$88

$90

$92

$94

$96

F10/11 F11/12 F12/13 F13/14 F14/15

Spending per m²/Total Space in m²

$ / m² m²

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PRODUCTIVITY

$2.3M

PITFALLSMAIN

TO AVOIDThis is What Effective Change Communications Looks Like – Caroline Kealey, Ingenium Communications

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#1

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THE SINGLE BIGGEST PROBLEM

WITH COMMUNICATION IS THE

ILLUSION THAT IT HAS TAKEN PLACE

George Bernard Shaw

#2

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#3

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www.resultsmap.com/IABC2017

@carolinekealey

[email protected]