IABC Best Practices in Communicating Change

Best Practices in

Communicating Change

May 8th, 2015

IABC Ottawa

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Agenda

9:15 Roundtable on Change

9:30 Change Challenge Breakthrough

9:50 Exploring Change Management

10:30 Break

10:45 Best Practices in Communicating Change

11:15 Case Studies

11:30 Tips/Tools for Communicating Change

12:00 Session Close

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Roundtable on Change

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Change Challenge Breakthrough

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Exploring Change Management

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THE RIDER AND THE ELEPHANT

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START WITH

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CHANGE IS ABOUT EMOTION

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INC

REA

SIN

G F

EAR

AN

D R

ESIS

TAN

CE

DEC

REA

SIN

G P

RO

DU

CTI

VIT

Y

TIME

COMFORT/SECURITY

WORRY/UNCERTAINTY

RISK/FLIGHT

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GAPKNOWING/DOINGTHE

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1 2 3 4 5 6 78STRATEGIESFOR DRIVING CHANGE

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PLAN

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un-FREEZE

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SPEED BUY-INOR

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CONCENTRATE

ALLIESON

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INTOTAP SOCIAL

CAPITAL

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LEARNINGANDRISK

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FORPLANresistance

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FOCUS ON

OUTCOMESMEASUREABLE

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CHANGE IS HARD

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Break

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Best Practices in Communicating Change

WORDS

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SYMBOLSBEHAVIOURS

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HOW DOES

WHERE WE’RE GOING FIT WITHIN THE STORY OF

WHO WE ARE?

The sinkhole of change is communication and motivation. It’s where change projects go to die.

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“

”

Nancy Rothbard, Wharton School of Business

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NOT WHAT YOU

SAY

FEELPEOPLE HEAR WHAT YOU

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FAVOUR PULL OVER PUSH

IT’S A CONVERSATION

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NOT A DICTATION

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IF I CAN’T GIVE YOU

CONTENTI’LL GIVE YOU

CONTEXT

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AVOIDING

THE TOP 3 PITFALLS OF

CHANGE COMMUNICATION

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#1

The single biggest problem with communication is the illusion that it has taken place.

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“

”

George Bernard Shaw, Playwright

#2

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#3

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Case Studies

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• Facilities video

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Tips/Tools for Communicating Change

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