IAB REPORT: HIGHER AD GROWTH FOR OTT PLATFORMS · Video Playbook for Advanced Marketers. The report from the IAB, the media and marketing trade ... 2011, 10,000 Baby Boomers turn

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‘WALLED GARDENS’ CITED AS CAMPAIGN THREAT In the wake of continuing strong growth OTT projections, the Interactive Advertising Bureau has released an overview of the space in a report called the OTT Streaming Video Playbook for Advanced Marketers. The report from the IAB, the media and marketing trade group that focuses on the digital economy, cites 37 percent growth in advertising spending on OTT platforms in 2019 to almost $7 billion, according to an eMarketer October 2019 report. An August IAB study showed that 76 percent of those who regularly stream watched ad-supported OTT, with 49 percent of those streamers watching ad-supported OTT streaming video the most. Looking more specifically at connected TV, those ad views now account for 45 percent of all digital video ad impressions in the second quarter of 2019, while there has been relatively flat demand on mobile and decline in PC/desktop video impressions. But the IAB does have concerns about the future of streaming when it comes to new services that may be looking to restrict TV program content and/or data for potential marketers. For many, this could come from more advertiser-supported platforms, such as the forthcoming HBO Max and NBCU’s Peacock. The IAB says: “There is risk that device platforms which hold the most robust data for targeting and measurement could become more like ‘walled gardens’ making it difficult for advertisers to freely execute campaigns and measure results across the OTT ecosystem.”

SMALL BUSINESS OPTIMISTIC ABOUT NEXT YEAR Small business owners say they’re generally happy with the state of their businesses and expect revenue to increase in the next 12 months, according to the latest quarterly CNBC/SurveyMonkey Small Business Survey. But 24 percent said they also expect to face challenges related to controlling costs and finding qualified employees (18%) in 2020. In fact, a fifth of respondents reported having open positions they have not been able to fill for at least three months. To remedy this, 60 percent of respondents say they are offering higher wages, and 29 percent are offering more robust benefits. In other findings, nearly half (48%) of the more than 2,000 respondents said they expect technological change to have positive effects on their business, up from 41 percent last quarter, Retail Dive reports. It’s not just small businesses that are having trouble finding and retaining good employees these days, and the problem is likely to continue for the foreseeable future. According to recent research from Korn Ferry, by 2030 there will be a global shortage of 85.2 million workers. And the U.S. is facing additional demographic challenges; as of Jan. 1, 2011, 10,000 Baby Boomers turn 65 every day.

IAB REPORT: HIGHER AD GROWTH FOR OTT PLATFORMSADVERTISER NEWS Domino’s Pizza is expanding its GPS tracking technology to delivery drivers nationwide, following a successful pilot that launched in April. According to Nation’s Restaurant News, customers can track driver locations and their order status as well as opt into text alerts for when the driver is two minutes away and when their order arrives at their door... White Castle has recalled frozen six-pack cheeseburgers,

six-pack hamburgers, six-pack jalapeno cheeseburgers, 16-pack hamburgers and 16-pack cheeseburgers with “best by dates” ranging from Aug. 4 to Aug. 17, 2020, USA Today reports. The recall affects about 72,000 packages, according to White Castle VP Jamie Richardson... Boot Barn sees plenty of room

to grow its store count. The California-based retailer of western and work-related footwear, apparel and accessories currently operates nearly 250 stores across the U.S. — with the exception of the Northeast. But CEO Jim Conroy tells CNBC that number is poised to double. For its most recent quarter, Boot Barn’s net sales increased 11.3 percent to $187.2 million. Retail same-store sales increased 8 percent. Boot Barn is projected to open at least 40 stores by the end of its 2021 fiscal year, the report said... Discount giant Walmart is expanding its testing of autonomous vehicles for online grocery delivery. It’s launching a new pilot with autonomous vehicle company Nuro in Houston. The pilot will enable customers there to opt in to receive deliveries of online grocery orders from self-driving Nuro vehicles. These will include Nuro’s custom-built R2 delivery vehicle that carries only products with no onboard driver or passengers, and autonomous Toyota Priuses, all powered by Nuro’s proprietary self-driving software and hardware. The service plans to expand to the general public later in 2020... People who have an Apple Card can buy an iPhone in 24 monthly installments without paying interest. Under the program, monthly payments for a new iPhone from the Apple Store will get bundled into the minimum Apple Card payment in the iPhone’s Wallet app, Apple says. Apple also says it will offer a 6 percent discount on purchases at its retail stores until the end of December while using the Apple Card, a holiday promotion that’s twice the usual discount. The announcements suggest the card is not only a way for Apple to experiment with offering financial services, but can also drive sales through discounts and new options to pay for Apple products — particularly ways to buy Apple hardware with recurring billing, instead of one-off purchases... Moody’s Investors Service has cut its forecast for department stores, saying now it expects the sector to record a 20 percent operating income decline this year. That’s worse than their previous expectations of a 15 percent decline and the second time analysts have slashed their forecasts since September. Off-price and discount retailers continue to take share, thanks in part to their popularity among millennials, according to a report emailed to Retail Dive .

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AVAILS Hearst Television’s KCCI-TV in Des Moines, Iowa, has an opening for an experienced National Sales Manager. This is an important leadership role that encompasses national revenue management for our top-rated TV station, digital platforms and two multicast platforms. Ideal candidate must be able build client relationships and be excellent in broadcast sales negotiation. Click HERE for details or to apply now! EOE. Nexstar, Indianapolis (WXIN/WTTV) is searching for a

Director of Sales. The DOS oversees all aspects of the sales department for this duopoly, including staff management, advertising inventory throughout all channels, revenue goal setting and achievement, and budgeting. This is a unique opportunity to run a duopoly with two separate sales organizations for their FOX and CBS stations and sell the wealth of programming that comes with that rare combination. CLICK HERE for more

info or to apply now (Job ID #2019-50291). EOE. Key Account Coordinator, WRAZ-TV, Raleigh, N.C. This person will be responsible for all aspects of sales fulfillment including order entry, makegoods, program changes and report generation. Proficiency in Wide Orbit Traffic, Wide Orbit Sales, Medialine, Matrix and MS Office required. Qualified applicants can APPLY HERE. EOE M/F. All Capitol Broadcasting Company properties are tobacco free. Capitol Broadcasting Company participates in E-Verify. Cowles Montana Media has an immediate opening for a Station Manager at its legacy NBC television affiliate in Billings, Mont. KULR 8 is the community leader in serving its viewers for more than 50 years. Power your career by joining this dynamic family-owned media company. Prior broadcast management experience, and a college degree or equivalent professional work experience required. Send resume, cover letter and references to [email protected], Attention: Patricia McRae, president, Cowles Montana Media. EOE. Women and minorities encouraged to apply. WGHP FOX8 in High Point/Greensboro/Winston-Salem, N.C., is looking for an experienced NSM. The ideal candidate must be an excellent negotiator in broadcast sales, comprehend digital platforms and develop/maintain client relationships. The NSM will develop and execute strategies to achieve national sales budget and/or share across multiple media platforms. An undergraduate degree in marketing or equivalent-related experience and a minimum of five years of experience in television sales required. CLICK HERE for more info or to apply now. Nexstar Media is an EOE.

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NETWORK NEWS Fox’s Miss Universe fell 18 percent in TV ratings from last year’s broadcast on Sunday, tying the competition’s all-time low in the key demo. With a 0.9 rating, the show was even with the previous low set by the 2013 broadcast, which aired on a Saturday in November. Sunday’s 3.8 million total viewers tally is slightly above 2013, which put up 3.754 million... But it was a different story on Telemundo. Sunday night’s Miss Universe broadcast dominated as the top program on Spanish-language television among all key demos, delivering 1.8 million total viewers, 613,000 adults 18-49 and 256,000 adults 18-34, according to Nielsen. The show reached a cumulative audience of 3.7 million total viewers, including 1.36 million adults 18-49... Fox has put in development Kidless, a single-camera comedy executive produced by Jamie Tarses. Written and co-executive produced by Single Parents co-producer Mnelik Belilgne, Kidless is loosely based on his own parents and their lives post-kids. It is an ensemble comedy that follows two married couples, a widow and a single dad, who must reimagine their lives now that their kids have left the nest... The Simple Life alumna Nicole Richie is returning to the farm in an upcoming multi-episode arc opposite Lake Bell and Dax Shepard on ABC’s Bless This Mess... Thomas Lennon (The State) is set to recur as mercurial trickster Mxyzptlk for the fifth season of The CW’s Supergirl... Philip McKeon, the former child actor who played young Tommy Hyatt on the 1976-85 CBS sitcom Alice, has died in Texas after a long illness. The elder brother of Facts of Life actress Nancy McKeon was 55.

ANALYST: NETFLIX MAY LOSE 4M U.S. SUBS IN 2020 Netflix has been downgraded to the equivalent of a sell at Needham, which reiterated its view that the video-streaming company was at risk of losing millions of U.S. customers next year given rising competition, including from low-cost rivals, Bloomberg News reports. The company “must add a second, lower-priced, service” to compete with Disney+, Apple TV+, Hulu, CBS All Access and Peacock, analyst Laura Martin wrote to clients. She forecast 4 million U.S. subscriber losses next year if the company doesn’t make changes. Because the balance sheet “cannot withstand lower revenue,” Needham recommended the creation of a pricing tier that has a lower monthly cost, but which will be supported by advertising revenue. Netflix “has consistently stated it will not have advertising, which we believe will result in U.S. sub losses,” Needham wrote, adding that international subscriber growth “will not support NFLX valuations” because domestic users are significantly more profitable. Needham’s rating falling to underperform makes it at least the second downgrade Netflix has received so far this month. Last week, Citi cut the stock to neutral, citing heightened competition and the company’s “scant operating leverage.” Separately, KeyBanc Capital Markets recently warned Netflix could continue to struggle with subscriber trends as it faces competition from companies like Disney. But the bearish rating is a minority view on Netflix.

12/11/2019

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The Daily News of TV Sales @ www.spotsndots.com PAGE 3

BROADCASTERS FIGHT AD DISCLOSURE CHANGES With billions of political ad dollars on the line, broadcasters are working to make sure a new FCC ruling doesn’t erode their share of that likely record political pie, Broadcasting & Cable reports. At an NYC Television Week panel in New York, Kantar’s Campaign Media Analysis Group VP and general manager Steven Passwaiter said he expected the broadcast, cable and digital take from the 2020 election cycle to be a “relatively mind-blowing” $5.7 billion, with local TV expected to be the biggest beneficiary by far.

That’s one reason why broadcasters want the FCC to loosen up when it comes to the reporting requirements for political ads, rules they say could lead to them having to turn down political ad dollars. The reporting obligation stems from the Bipartisan Campaign Reform Act, but the FCC has discretion in how it interprets the requirements in its rules implementing that law. The National Association of Broadcasters joined with Hearst

Television, Graham Media Group, Nexstar Media Group, Fox Television Stations, Tegna and E.W. Scripps to ask the FCC to decrease the number of ads that require such disclosures and the number of disclosures per ad, all of which station personnel have to identify and report to the FCC.

THIS AND THAT TEN Publishing will shutter the print editions of 19 of its 22 auto-focused titles by 2020. The three survivors are Motor Trend, Hot Rod and Four Wheeler, according to Folio, which acquired a memo from Alex Wellen, president-GM of the MotorTrend Group division of the company... Downloading video content is becoming an important feature to mobile users of streaming services, a new report says. According to the TV In Your Pocket mobile video downloading report from nScreenMedia and VideoNuze, working with video technology company Penthera, 59 percent of U.S. streaming service users expected services to allow them to download videos. Those who use downloads are doing it 132 percent more than in 2018, the report said.

12/11/2019

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AUDI TO LAUNCH AD CAMPAIGN AT SUPER BOWL Audi will use the Super Bowl to debut a new global ad campaign. The Volkswagen Group-owned luxury brand confirmed the ad buy but did not share creative details or the length of the spot. The automaker only noted to Ad Age, an affiliate of Automotive News, that it will be “occupying one of the world’s most coveted ad breaks.” The confirmation comes about a month after Audi announced the selection of ad agency 72andSunny Amsterdam to handle a global campaign that would be aimed at redefining Audi’s “Vorsprung durch Technik ” marketing slogan, “progress through technology.” The buy marks Audi’s second straight Super Bowl ad and the 11th time it will appear in the game. In recent years, the brand’s in-game ads have been handled by its U.S. agency, Venables Bell & Partners. 72andSunny was hired for the global campaign on a project basis. Audi used last season’s game to tout its electric vehicle ambitions with a 60-second spot that had a comedic tone. Audi is the fourth auto brand to publicly confirm a Super Bowl ad buy, following Hyudai, Kia and Porsche, which is also owned by VW Group.

OLYMPICS TOPS $1B IN NATIONAL TV ADVERTISING With eight months to go before the start of the 2020 Toyko Summer Olympics, NBCUniversal says it has pulled more than $1 billion in national TV advertising revenues, a double-digit percentage gain versus the same time period prior to the 2016 Rio Summer Olympics, Television News Daily reports. NBCU totaled $1.2 billion in advertiser revenue for the 2016 Rio games, its highest Olympic take ever. NBCU expects to top this with the Tokyo games. Dan Lovinger, EVP of advertising sales, NBC Sports Group, says about half of the Toyko Olympic advertisers are new marketers, coming from a broad range of categories including technology, pharmaceutical, retail and financial services. He says Olympic packages are being sold from as little as $1 million to as high as $100 million.

GM UNVEILS NEW CHEVY TAHOE, SUBURBAN SUVs General Motors has unveiled new versions of its highly-profitable Chevrolet full-size SUVs that are larger, more tech-advanced and offer more choices, CNBC reports. Profits from the vehicles are viewed as keys to assisting GM in funding its plans for autonomous and all-electric vehicles, including at least 20 new EVs globally by 2023. The 2021 Chevrolet Tahoe and 2021 Chevrolet Suburban share design cues from the recently-redesigned Silverado pickup, including boomerang LED signature lights and large prominent grilles with horizontal bars. The SUVs, according to officials, feature redesigned interiors with far greater interior space than the current models. The vehicles are expected to arrive in U.S. dealerships mid-next year in six trims, including a new top-end High Country model. Pricing was not announced.