For info about the proprietary technology used in comScore products, refer to http://comscore.com/About_comScore/Patents www.facebook.com/comscoreinc @comScoreBR #digitalmorning [email protected]BIG DATA O que é e por que se torna cada vez mais importante? Alex Banks, VP América Latina Abril 2015
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For info about the proprietary technology used in comScore products, refer to http://comscore.com/About_comScore/Patents
“the inspiration for what has become known as the Japanese post-war economic miracle of 1950 to 1960, rising from the ashes of war to become the second most powerful economyin the world in less than a decade, founded on the ideas first taught to them by Dr Deming”
Big data is high-volume, high-velocity and high-variety information assets that demand cost-effective, innovative forms of information processing for enhanced insight and decision making.
Big data describes a massive volume of structured and unstructured data that is so large that it's difficult to process using traditional database techniques.
Big data is an all-encompassing term for any collection of data sets so large and complex that it becomes difficult to process using on-hand data management tools or traditional data processing applications. The challenges include capture, curation, storage, search, sharing, transfer, analysis and visualization.
Uso de Internet Total em Minutos (MM) EEUU.por Platform:
Desktop, Smartphone y Tablet
Note: Feb-2010 Mobile is estimated based on earliest observed comScore smartphone engagement data calibrated by number of smartphone users at that time
Source: comScore Media Metrix Multi-Platform, U.S., February 2013
Smartphones e Tablets Dobraram o Tempo que PassamosOnline
No fim das contas, cada organização deve decidir o que significa CRM para cada uma delas e para o futuro de seu sucesso no mercado
DIGITAL ANALYTICSQuer acompanhar visitantes as websites (novos e returning) entendendo seu perfil, sua navigation, de quais sites os visitantes estao vindo, quais campanhas (display, email, search etc.) geravam maior visitaçao e como evolui a taxa de conversao/vendas
OFFLINE BEHAVIORQuerem incorporar in-store data, entender o efeito de promoçoes/coupons, analisar as vendas por periodo, produto e geografia, anticipar desafios logisticos etc.
MARKETINGPrecisam track quanto ($$$), como (creative) e onde (TV, radio, Internet) estao advertising seus diversos productos
DATA FUSIONQuerem entender/acompanhar a conexao entre online e offline campaign exposure e website visitation e vendas (online ou offline). Precisam visualizar melhor seus dados de vendas para entender/acompanhar qual iniciativa de marketing esta gerando maior valor e em quais regioes