I want to FIND the relevant information in the right context…. and fast!! Anne van der Heide Marc Gelissen
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I want to FIND the relevant information in the right context…. and fast!!
Anne van der HeideMarc Gelissen
The CONTEXT of this presentation
• The information struggle we face every day• The road to wisdom• A search example
The complexity we are facing every day is growing…
Today a person is subjected to more information in ONE DAY than a person in the middle ages in his ENTIRE LIFE
And we ain’t seen nothing yet…
Source IDC: the total quantity of digital information created, captured and replicated worldwide. It is measured in exabytes (one exabyte= 1 billion gigabytes)
Risk…
Managers spend two hours a day looking for information they need, and almost half the data is useless once they get it
Result
I do not have a complete overview of which products this customer has bought from us including
the complaints he had and if there are any outstanding invoices….
I get different data out of different applications… which data is right?
It is difficult to reuse data and content without the right
context
I am not able to act pro-active towards my target group as the information I need is dispersed in
different systems and is not available in a timely way
Provide the right user with the right
information at the right moment in the right
context
Interpretation
Wisdom
Knowledge
Information
Data
The ultimate target is wisdom
Integration
Application
What is the solutionWhat are
you working on?
I have this guy from IRIS
complaining again and I
have to solve it!!
You should talk to John. He spoke to
them recently.
Knowledge Sharing for Smokers!!!
The IT solutions for the challenge
Staircase to Wisdom
Business case• Large international office supplies
firm• Recurring missed delivery for key
customer IRIS• Customer service manager needs to
solve the issue• Customer name and status (red) is
known• Mission: figure out the cause and
recommend and implement a solution ASAP
Web Documents(Paper) ArchiveEmailsERP CRM
Structured Unstructured
“IRIS” “Complaints”
Full Text Search Engine
“IRIS”
Ap Search
“IRIS”
Ap Search
Interpretation
Wisdom
Knowledge
Information
Data
A long way to go to wisdom…
Integration
Application
Web Documents(Paper) ArchiveEmailsERP CRM
Structured Unstructured
Search Engine
“IRIS” “Complaint”
Interpretation
Wisdom
Knowledge
Information
Data
Getting better… but not there yet.
Integration
Application
Web Documents(Paper) ArchiveEmailsERP CRM
Structured Unstructured
Search Engine
Virtual Search Data LayerCustomer object Complaints object
“IRIS” “Complaints”
Web Documents(Paper) ArchiveEmailsERP CRM
Structured Unstructured
Search Engine
IRIS Complaint
Virtual Search Data LayerCustomer object Financial object
CFO
Interpretation
Wisdom
Knowledge
Information
Data
We are on the top!!
Integration
Application
Context can be determined by e.g.:
• User/Role• Date• Device used• Step in the process• Context indication by the user• Interests of the user• Location/office
Let’s look at an example…
Anne van der Heide
But…. Always remember
Visit us on
www.iriscorporate.com/irislink2011 All PPTs and Brochures are available online
Thank You!
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