I want my MVP!

I want my MVP!From idea to testable artefact

a #businessinbeta production

invention ≠ innovation

inventions: new ideas for products

innovations: the transformation of new ideas into marketable products or services

ideate

create

validate

#visioning

(assumptions)ideate

where do you want to go?and why?

inspire & align

the elevator pitch template & the idea behind it

For <customer>who <needs/is disappointed with><product name>is a <product category>that <USP>.Unlike <main competitor(s)>it delivers <3-4 additional benefits>

in your group …

find a feasible idea to work onask yourself: why? for whom?

use the elevator pitch to state itwrite it down on a piece of flipchart paperput it on the walls around you

timebox: 10 minutes

gallery walk

timebox: 5 minutes

reflection

timebox: 5 minutes

#facts

guiding questions:

what do i know about customer needs?

what do i know about the target market?

what do i know about tools & technologies?

what do i know about what i don‘t know?

the elevator pitch template & the idea behind it

For <customer>who <needs/is disappointed with><product name>is a <product category>that <USP>.Unlike <main competitor(s)>it delivers <3-4 additional benefits>

the elevator pitch template & the idea behind it

For <customer>who <needs/is disappointed with><product name>is a <product category>that <USP>.Unlike <main competitor(s)>it delivers <3-4 additional benefits>

Fact

Fact

Fact

Fact

Fact

FactFact

FactFact

Fact

Fact

in your group …

keeping the guiding questions in mind, collect facts & uncertainties

write them onto sticky notesattach them to your elevator pitchgroup them around the pitch‘s elements

timebox: 10 minutes

gallery walk

timebox: 5 minutes

reflection

timebox: 5 minutes

#validating

assumptionsonly!

(learn)validate

houston,do we have a problem?

step #01: customer & problem hypothesis

the next big thing?step #02: solution hypothesis

pivot or persevere?

Decrease time & moneyspent between pivots

track pivots

customer hypothesis

problem hypothesis

solution hypothesis

Product = experiments

riskiest assumption

Riskiest Assumption!

Tuesday, February 28, 2012

exploration

pitch

concierge

minimum success criteria

progress through validated learning

(in-)validated

SMART goals

Customer

Problem

Customer

Problem

AssumptionAssumptionAssumption

Assumption

AssumptionAssumption

RiskiestAssumption

Customer

Problem

AssumptionAssumptionAssumption

Assumption

AssumptionAssumption

RiskiestAssumption

Customer

Problem

AssumptionAssumptionAssumption

Assumption

AssumptionAssumption

RiskiestAssumption

Method

Customer

Problem

AssumptionAssumptionAssumption

Assumption

AssumptionAssumption

RiskiestAssumption

MinimumSuccess

Method

Customer

Problem

AssumptionAssumptionAssumption

Assumption

AssumptionAssumption

RiskiestAssumption

MinimumSuccess

Method

Customer

Problem

RiskiestAssumption

Customer

Problem

RiskiestAssumption

DifferentCustomer

SameProblem

in your group …

define your customer & problem hypothesisidentify unvalidated assumptions

write them onto sticky notesidentify riskiest assumptiondevise validation method & success criteriontest!

timebox: 10 minutes

for the audience …

present your test:customer & problem hypothesisriskiest assumptionvalidation methodminimum success criterion„result“

timebox: 1 minute

?.

twitter: @businessinbetawebsite: http://business.inbeta.coworkshops: http://events.inbeta.co