DIGITAL PM SUMMIT 2014 ・ AUSTIN, TEXAS ・ @FUNSIZE ・ #IWANTMYMVP BUILDING THE RIGHT THING I WANT MY MVP
I Want My MVP (Digital Project Management Summit 2014)
Nov 22, 2014
Presented by Anthony Armendariz and Danielle Moser from Funsize at the Digital Project Management Summit 2014 - Austin, Texas.
Twitter: #dpm2014, #iwantmymvp
The Minimum Viable Product (or MVP) is the first shippable version of a product containing purely core features, distributed as a test release in order to create useful feedback for the most basic features. Planning for a MVP release requires the Product Owner to know how to organize and prioritize a dense backlog of features, but in an agile environment with a diverse team and uniquely talented vendors we posit they need not do it alone.
Different lenses for knowing what MVP means to your internal and external team so you can know if you are building the right thing.
What must the MVP consist of to be meaningful to the target user? What’s the best way to phase out the release of everything else? What can be cut completely? Basic agile/lean design project management techniques. Important conflict resolution and emotional management techniques. How to sell it with a "Flexible Scope Retainer".
Twitter: #dpm2014, #iwantmymvp
The Minimum Viable Product (or MVP) is the first shippable version of a product containing purely core features, distributed as a test release in order to create useful feedback for the most basic features. Planning for a MVP release requires the Product Owner to know how to organize and prioritize a dense backlog of features, but in an agile environment with a diverse team and uniquely talented vendors we posit they need not do it alone.
Different lenses for knowing what MVP means to your internal and external team so you can know if you are building the right thing.
What must the MVP consist of to be meaningful to the target user? What’s the best way to phase out the release of everything else? What can be cut completely? Basic agile/lean design project management techniques. Important conflict resolution and emotional management techniques. How to sell it with a "Flexible Scope Retainer".
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Transcript
DIGITAL PM SUMMIT 2014 ・ AUSTIN, TEXAS ・ @FUNSIZE ・ #IWANTMYMVP
BUILDING THE RIGHT THING
I WANT MY
MVP
DANIELLE MOSER @DANIELLEMOSER
ANTHONY ARMENDARIZ @MANTWAN
An understanding of MVP and other approaches
TOPICS TO DISCUSS
Creating the ideal engagement style
How we manage MVP projects at Funsize.
In Practice: A Funsize case study.
Q&A (if time allows)
DIGITAL PM SUMMIT 2014 ・ AUSTIN, TEXAS ・ @FUNSIZE ・ #IWANTMYMVP
PART I
GETTING TO MVP
DIGITAL PM SUMMIT 2014 ・ AUSTIN, TEXAS ・ @FUNSIZE ・ #IWANTMYMVP
THE MINIMUM VIABLE PRODUCT (OR MVP) IS THE FIRST
SHIPPABLE VERSION OF A PRODUCT CONTAINING PURELY
CORE FEATURES, DISTRIBUTED AS A TEST RELEASE TO
GENERATE USEFUL FEEDBACK FOR THE PRODUCT’S
DIFFERENTIATING FEATURES SO THAT SUBSEQUENT
RELEASES HAVE THE MAXIMUM CHANCE FOR SUCCESS.
DEFINITION
• Validate a new business model.
GOALS
• Launch a new product or feature in an existing application.
• Validate a theory or hypothesis.
• Impress investors or stakeholders to secure funding.
• Use financial runway smartly.
• Get it to market and in users hands as fast as possible.
8
9
“It would be pointless even if I managed to understand how it works.”
- A User
“We’ve long accepted that for a product to be useful, it needs to have acceptable levels of both utility and
usability. Yet far too often, we seem to ignore the former in favor of the latter, ending up with lots of
easy and pleasant applications that have no reason to exist. One could argue that the first version of the
iOS app Color fell into this trap.” !
- RIAN VAN DER MERWE
“…it was not able to provide the "differentiated customer experience we had hoped for.”
• Redefines or disrupt an industry (for some).
QUALITIES OF AN “MVP”
• Fulfills a basic human or user need in a meaningful way.
• Balances features that users want.
• Creates an advocate out of the users (people).
• Encourages engagement and builds habits (hopefully good ones).
• Reaches the highest quality possible within the “limits”.
PART I I I
THE RIGHT ENGAGEMENT STYLE (FUNSIZE’S APPROACH)
DIGITAL PM SUMMIT 2014 ・ AUSTIN, TEXAS ・ @FUNSIZE ・ #IWANTMYMVP
Page TitleGIMME MORE. GIMME MORE. GIMME GIMME GIMME MORE!
PROBLEM
BUT WE STILL HAVE TO SET SAIL
OKAY, SURE
WE’RE IN THE BUSINESS OF BUILDING DOG HOUSES
NOT CATHEDRALS.(BUT THEY SHOULD STILL BE BEAUTIFUL)
BUILDING DIGITAL PRODUCTS
YOUR TEAM MUST EMBRACE
• The time, financial, or resourcing constraints.
• Generating quick ideas as a team to validate before investing.
• Favoring lean, quick and sometime half-complete work.
• Failing fast and often.
• The ability and desire to pivot at any time and embrace change.
• That it’s NEVER ever, ever, ever done.
• Listening to users.
FLEXIBLE SCOPE FTW!
• No project schedules. Only a start and end date.
• No fixed deliverables but the services you’ll provide.
• No promises to deliver anything specific to the client.
• Promise a team with consistent effort. Velocity not hours.
• Provide a standard weekly, sprint or monthly price.
Learn More: http://funsize.co/flexible-scope-retainers
PART I I
PROJECT MANAGING MVP
DIGITAL PM SUMMIT 2014 ・ AUSTIN, TEXAS ・ @FUNSIZE ・ #IWANTMYMVP
KICK OFF
1
2
DISCOVERY
“..but we’re a fast-moving startup and we don’t have time to sit around and talk.” You do if the alternative is failure,
brought on by an unhealthy addiction to pretty things that lead to fifteen minutes of fame, but not much else.
!
…We cannot let the allure of the visual tear us too far away from the usefulness of the products we develop. It is true that
failure teaches us a great deal about what works and what doesn’t. But it’s so much cheaper and more effective to fail at a variety of ideas on paper than it is to fail at one full-blown, VC-
backed idea. Together, we can avoid building projects that generate buzz, but don’t meet the needs of the people. So let’s
discover before we build.”
YOU NEED TO DISCOVER THE PROBLEM FIRST
OUR NEXT TALK
TOP 10 REASONS EVERY STARTUP NEEDS A PSYCHIC J/K!
PROJECT MANAGEMENT CLEANUP
TRASH THE PROJECT SCHEDULE
TRASH THE FIXED DELIVERABLES
TRASH THE DEADLINES
TRASH WORKING ON FRIDAYS(SO WE CAN DO OTHER, AWESOME STUFF)
TRASH THE DISCUSSION OF “HOURS”
OMG. WTF?
DIGITAL PM SUMMIT 2014 ・ AUSTIN, TEXAS ・ @FUNSIZE ・ #IWANTMYMVP
FUNS I Z E WAY)(THE
SPRINTING
3
@FUNSIZE / #IWANTMYMVP
WHAT YOU CAN DO
VELOCITY & COMMITMENT ~2 hours = 1 point
32 Hrs./Week = 16 Pts./Wk. = 32 Pts./2Wk. Sprint
DEVELOP & RELEASE DESIGN
VALIDATE & TEST
DISCOVERY & REQUIREMENTS
THE SCHEDULE. WASH, RINSE AND REPEAT
2WK. SPRINT
• Sprint Planning Meeting • Design Activities • Regular Stand-Ups • Design Reviews • Backlog Grooming • Retrospective
REGULAR EVENTS
• User Testing • Discovery Workshops • Implementation Pairing • Quality Assurance
AD HOC EVENTS
SPRINT ACTIVITIES
TOOLS
SPRINT PLANNING
THE NEW SCHEDULE
EPICS
THE NEW SCHEDULE
STORIES
THE NEW SCHEDULE
1PT. = 2HRS.
CURRENT SPRINT
THE NEW SCHEDULE
BACKLOG ICEBOX
IT’S MAGICAL … BUT IT’S NOT ALWAYS RAINBOWS
AND UNICORNS.
PART IV
IN PRACTICE: PINGBOARD
DIGITAL PM SUMMIT 2014 ・ AUSTIN, TEXAS ・ @FUNSIZE ・ #IWANTMYMVP
&
As of last week…. “HR, OPS, OR A CULTURE
PRODUCT?”
CONCLUSIONS
Advantage: Flex Scope & Agile Process
Success: Repeatable Collaboration and Ongoing Work
Doing the best we could at all steps
Accepting that the work is never “done”
Letting user feedback drive the direction
@FUNSIZE / #IWANTMYMVP
IS IT REALLY ABOUT CREATING THE MOST MINIMUM VIABLE PRODUCT?
What’s the proper lens for your project?
PART V
Validate your business idea with “MVP”
MINIMUM VIABLE
PRODUCT
FROM THE BUSINESS PERSPECTIVE
Prove a high-value satisfying experience with “MDP”
MINIMUM DESIRABLE
PRODUCT
FROM THE USER’S PERSPECTIVE
Think for your users with a ‘MAP”
MAXIMUM ARROGANT
PRODUCT
FOR THE RISK TAKERS
Use your resources better by using ‘MFP”
MINIMUM FEASIBLE PRODUCT
WHEN YOU ALREADY HAVE VIABILITY AND NEED TO EXECUTE
SO…
WHO KNOWS.
WHAT CAN WAIT?
DIGITAL PM SUMMIT 2014 ・ AUSTIN, TEXAS ・ @FUNSIZE ・ #IWANTMYMVP
Q &A
THANK YOU, @FUNSIZE.
@MANTWAN @DANIELLEMOSER
DIGITAL PM SUMMIT 2014 ・ AUSTIN, TEXAS ・ @FUNSIZE ・ #IWANTMYMVP
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