I presented this presentation to the NC DPH Public Health Management Team* to publicize Social Marketing month, as well as the availability of support for social marketing activities in the division *PHMT includes the senior management of the division and managers of its various programmatic efforts.
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I presented this presentation to the NC DPH Public Health Management Team* to publicize Social Marketing month, as well as the availability of support.
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I presented this presentation to the NC DPH Public Health Management Team* to publicize Social Marketing month, as well as the availability of support for social marketing activities in the division
*PHMT includes the senior management of the division and managers of its various programmatic efforts.
Social Marketing in Public Health Month
North Carolina Division of Public Health
November, 2006
Making Social Marketing “Fun, Easy, and Popular” for
You
• Full time social marketing consultant
• Social Marketing Matrix Team– “Clinic-in-the Round”– Resource people in programs
• Access to national and international experts
Making Social Marketing “Fun, Easy, and Popular” for
You
• Monthly international webinars
• Social Marketing Library
• Social Marketing Convenience Contract
• Templates, case studies, “how to” publications
Making Social Marketing “Fun, Easy, and Popular” for
YouCDCynergy-Social Marketing Edition,
Version 2– CD ROM-based tool– 700-plus resources– Extensively pre- and post tested– Internationally used
Making Social Marketing “Fun, Easy, and Popular” for
YouPRIZM Marketing Database
– Census + national marketing surveys + GIS mapping capability
– Lifestyle and media preferences– Used by CDC, NCI, AARP, Red Cross– People, places, partners, pathways