I ntroducing Michelle TCHEA

Introducing

Michelle TCHEAFood professional and branding intelligence expert: changing the way we eat

FIELD ROAST GRAIN

Hungry?Encourage mums and cooks to EAT and not just try your

products

Capture Start a buzz – initiate interest

Associate and Relate Bring food trends to the people of JapanFrom pancakes to hamburgers; Spanish tapas to Scandinavic smoked fish … what will the Japan eat next?

Drool Bring food concepts to life with a simple, yet engaging menu

More than just a recipe, create a family favourite

Food ConceptsWhat is the next food trend?

Services Reaching goals Project implementation Production management Quality management Insight and trend forecasting Brand strategy New concept creation Producing new menus and recipes from Western culture for the

Asian palate Generating positive response to new menus Creating new menus that are gender specific, trend setting or

culture driven Improving and double checking menus to increase business

New Ideas, new talentFood Expert: Michelle Tchea

Professional Food and Beverage ExpertRecipe Developer and Innovation SpecialistClients in Europe, Australia and United StatesSuccessful business relations with food and beverage brandsSuccessful business relations with Luxury Hotels and Michelin RestaurantsUnsurpassed knowledge in European food, American cuisine and Asian tastesTrained Western and Eastern palate

Multi-lingual: English, Chinese and proficient in French

I know What do people want to eat?Talents of Michelle Tchea:

Simple ingredients converted into delicious mealsExperience caters to a wide demographicExtensive experience in catering to a specific audienceImprove your current menus to widen your audienceCreate new menus and recipes to drive in more eatersTarget international diners e.g.. Expatriates etc.Improve restaurant operationsCollaborate with existing chefs on menu improvementsEstablish new recipe ideas with current chefs that start new food trends.Improve quality and operations in the kitchen and in the dining room for customersChange menus that are healthy and nutritious

Still hungry? Recipes for every occasion: simple to gourmet, ingredient

specific, themed, trend-setting recipes

Cater to all demographics - meets all budgets, introduces new items, target specific groups – women, corporate executives, expatiates, people with high income

Create recipes and menu ideas that are ingredient specific or driven by current food trends

Michelle Tchea Credibility

Established Food and Beverage ProfessionalBackground: Research and Development ChemistWell connected with international chefs and

restaurateursAbreast latest food and eating trendsCurrently writes for global publications on Health,

Nutrition, Travel and Culture

http://michelletchea.wordpress.com/home/

creditsBooks:

Building a Meal (Marshall Cavendish / Penguin Books)Signature Dishes (New Holland Publishers)

New Title for 2013-14My Little SoHo Kitchen (Marshall Cavendish Publishers)

Food and Beverage:

-PIE Magazine (Canada)-French Provincial Magazine (Australia)-Connoisseur Magazine (Australia)-Honest Cooking (USA / International)-TASTE Magazine-Appetite Asia Magazine-Food&Travel Magazine-New Asian Cuisine (United States of America)-Crema Coffee Magazine (Australia)-International Food, Wine and Travel Writer’s Association (Global)-CnnGO (Asia)

Career Highlights publications

Travel

Malaysian Airlines: MAS TravellerEmirates Airways: Open Skies (Dreamscapes ( Luxury Travel)Splendia Online Magazine (Europe / UK)MASTraveller Magazine (Asia)Asahi Weekly - Travel (Japan)Kyushu Walker (Japan)PIE Magazine (USA and Canada)IFWTA (Global)

Health / Nutrition and Fashion SHAPE Magazine (Singapore)Harpers Bazaar (Malaysia)Heart Wise Publications (Australia)ABC HEALTH (Australia)Women’s Health and Fitness Magazine (Australia)SCMP: South China Morning Post Newspaper (China)Longetivity Magazine (South Africa)IMPACT Magazine (USA and Canada)

More than just pancakesCrunchy Peanut and Field Roast Grain

Salad

Serves 2–3 Carrot 1, juliennedBean sprouts a handful, tails removedChinese cabbage 2 handfuls, shreddedCoriander leaves a small handful, coarsely choppedLime slices for garnishing Maple Syrup DressingField Grain Roast loaves, 1 cup, chopped into match sticksPeanut sauce 1 TbspRoasted peanuts 2 Tbsp, crushed + more for tossingGarlic 3 cloves, peeledBird’s eye chillies 2Sugar 1 tspFish sauce 1 tspLime juice from 2 limes + more if needed 1. Mix Field Grain Roast loaves, carrot, bean sprouts and Chinese cabbage together.2. For the dressing, pound all ingredients with a mortar and pestle. Mix well and drizzle over the vegetables. Add more lime juice if too dry, or a splash of hot water to loosen the salad. Toss with more roasted peanuts.3. Garnish with coriander and lime slices. Serve. 

Contact Details how to reach me

Michelle Tchea

Email: [email protected]