i like us ir cal 02 2014

cigarettes electronic

ilike-ec.com

HEALTHIER ALTERNATIVE TO A TRADITIONAL HABIT

•  E-cigs industry is booming worldwide with CAGR = 50-100% (~2,5 bln.$ market), 3 M&A multi-mln$ deals with EV/S > 5

•  i like™, one of the largest CIS e-cigs selling brand, going global (US and UK sales under development)

•  What are we looking for?

–  Smart $ in distribution channels development: C-Stores chains sales, Local distributors, Marketing and Sales team boost + WC (inventory) in case of sales rapid growth, totally 1-5 m$ or debt in case of rapid scale up

•  What can we offer?

–  Global holding: 1-2m$ sales, EBITDA positive, debt from top2 Russian bank, >40 professionals on board, IP worldwide protection, 4 years R&D industry expertise

–  Equity stake up to 25% (TBD) or/and debt taking

summary 2

products portfolio 3

disposables, starter kits,  gift box kits, clearomizers and coils, cartomizers and e-liquid,  e-shisha and consumables, accessories, etc.      

vs top 6 US e-cigs brands 4

i like™ strategy to diversify portfolio and be with a client from the first step to every day vaping  

Parameters/Product segments

disposables starter kits gift box kits cartomizers clearomizers e-liquid (10 ml)

e-shisha PRO-

customs

Average retail price 7–10$ 20–50$ 50–70$ 9–13$ 5–13$ 6–8$ 200$ 200–1000$

Purpose and customer

First time, trips, on the

go

Begginers, cheapest

start,

economy pack for

personal use

Gifts and extended/

premium sets

Begginers, on the go

Advanced users, economy mantainance

Classic shisha users and bars with tobacco

restrictions

Proffesionals

Sales channels

Retail, tobacco

shops, gas

stations, pharmacies,

any POS

Retail, tobacco shops

and pharmacies

Gift shops, tobacco shops

Tobacco shops and

pharmacies,

retail

Tobacco shops, retail Horeca, gift and tobacco shops

On-line and custom ecig

shops

BLU (positions) 1 1 no no, only cartriges

no no no no

NJOY (-//-) 1 1 no 6 no no no no

LOGIC (-//-) 2 1 no 8 no no no no

21th century (-//-) 2 2 no 18 1 12 no no

Metro/Nicotec (-//-) 3 2 1 10 no no no no

V2cigs (-//-) 2 2 1 68 1 100 no no

i like™ 1 3 3 104 5 70 1 no

core team members 5

ilya baryshev brand manager

projects: STHD Capital, Nibiru LED, Physika stores, FERMA festival, crowd hotels, etc.

igor samborskiy ceo projects: VC/PE Rusnano and Skolkovo funds, Nibiru LED, STHD Capital, crowd hotels, etc.

michael madjar sales director experience: >5y sales and commercial director FMCG and chemicals >3y ceo Fifth ocean holding asia branch (FMCG – beer)

alex biryukov cfo experience: >20 y commercial banks manager and consulting dept. head (cfo in portfolio companies), >1 y cfo Russian government office in Canada

•  Simple and outstanding design - accent on the quality inside and attractiveness on a retail shelf

•  World’s largest products portfolio for all types of customers

•  EBITDA positive, stable and growing Cash Flow, credibility proof and debt from top 2 Russian bank

•  Unique team and clear global strategy – ready to scale up

–  25 in-house and 15 outsource professionals, incl. 4 top managers with FMCG, VC, Marketing and Consulting background

–  IP protection in US, EU, CIS, Asia

–  UK + HK + CIS + offshore SPV holding structure

–  Already in UK, starting sales to EU countries

–  R&D facility and engineering + PRO-model development

–  Diversified production and logistics (OEM production on > 10 Chinese factories)

why i like™? 6

As we just finished attending TPC 2014* we can discuss potential mutual opportunities in California or NYC during 03.02-07.02.2014

*Tobacco plus

Convenience expo (Las Vegas)

http://www.tobaccoplusexpo.com/

US meeting opportunity 7

JOIN OUR TEAM IN CHANGING THE FUTURE OF SMOKING

igor samborskiy ceo uk +44 2035-880777 usa +1 929-322-0093 russia +7 985-770-1424 [email protected]

contacts

ilike-ec.com