2011-12: I ♥ Tap Water Campaign Goals 1. Hire IHTW Intern Mariah Gonzales >Provide outreach education, tap water sampling, and events (Tapped, PLAYgreen, Earth Week, Mind & Body Awareness Week, I Run 4 Cal 5K) >Create an online campus tap water locator map 2. Encourage Individual Commitment >Current IHTW website >Online pledge with weekly raffle for IHTW bottles >IHTW Facebook group >IHTW eNewsletter >Education, events, outreach 3. Identify Opportunities for Institutional Changes >Encourage campus and student event planners to switch from bottled beverages to serving tap water in pitchers >Work with student offices and campus departments to eliminate water coolers in campus buildings >Create “Tap Water Conversion Guidelines” for campus departments (in progress) >Publicize campus success stories I ♥ TAP WATER (IHTW) is a collaborative campaign between Cal Dining, Recreational Sports, Environment, Health & Safety (EH&S), and University Health Services (UHS) to promote the drinking of tap water as the preferred beverage of choice and reduce plastic water bottle waste. PLAYgreen pledge sign ups Facebook eNews Google Map: refill stations Got a QR code app? Scan here to take the online pledge! 48% decrease In bottled water sales at Cal since 2006!