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I Have an App Idea…Now What? Tips for Getting Your App Built jakeandlindsay (Flickr)
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I have an app idea, now what (ascendle) (ProductCamp Boston 2016)

Apr 15, 2017

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Page 1: I have an app idea, now what (ascendle) (ProductCamp Boston 2016)

I Have an App Idea…Now What?

Tips for Getting Your App Built

jakeandlindsay (Flickr)

Page 2: I have an app idea, now what (ascendle) (ProductCamp Boston 2016)

Dave

Todaro@dave_todaro

President & COOAscendle

Page 3: I have an app idea, now what (ascendle) (ProductCamp Boston 2016)

Commercial Software

Development

Strategy

ExecutionCoaching

Page 4: I have an app idea, now what (ascendle) (ProductCamp Boston 2016)

Your Options

In-house

Contract

1

2

Page 5: I have an app idea, now what (ascendle) (ProductCamp Boston 2016)

In-House

Technical Co-founder

Development Team

ContractFreelancer

On-shore Company

Offshore/Nearshore Company

Hybrid Company

You

Page 6: I have an app idea, now what (ascendle) (ProductCamp Boston 2016)

Technical Co-founder

• Find someone with software expertise

• Offer them equity

• They work night

and day on your

producthackny (Flickr)

Page 7: I have an app idea, now what (ascendle) (ProductCamp Boston 2016)

Technical Co-founder

Reduced cash outlay

Focus

Vested interest

Tough to find

Single point of failure

Giving up a piece of the pie

Technical debt

Page 8: I have an app idea, now what (ascendle) (ProductCamp Boston 2016)

Development Team

• Hire multiple technical team members

• Typically managed by technical co-founder

Page 9: I have an app idea, now what (ascendle) (ProductCamp Boston 2016)

Development Team

No single point of failure

More throughput

More discipline

Slowest to start

More expensive

Management requirement

Page 10: I have an app idea, now what (ascendle) (ProductCamp Boston 2016)

Freelancer

• Hire a 1099 contractor

• Typically independent

• Can be from a staff augmentation firm

Page 11: I have an app idea, now what (ascendle) (ProductCamp Boston 2016)

Freelancer

Senior technical talent

Fast to hire

Adjust level of effort

No paid benefits

Single point of failure

Less buy-in

Management requirement

Page 12: I have an app idea, now what (ascendle) (ProductCamp Boston 2016)

On-shore Company

• Hire a domestic company specializing in software development

• They have all necessary roles

Page 13: I have an app idea, now what (ascendle) (ProductCamp Boston 2016)

On-shore Company

Quick ramp-up

Combination of expertise

They manage the process

Face-to-face time

Most expensive option

Can be hit or miss

Page 14: I have an app idea, now what (ascendle) (ProductCamp Boston 2016)

Offshore or Nearshore Company• Offshore

• Typically 5 or more time zones away

• Europe, Eastern Europe, India, etc.

• Nearshore

• Outside the country, but within a few time zones

• Canada, Central America, Caribbean, South America

Page 15: I have an app idea, now what (ascendle) (ProductCamp Boston 2016)

Offshore or Nearshore Company

More options

Less expensive

They work while you sleep!

Hidden costs

Large management overhead

Language and cultural barriers

Page 16: I have an app idea, now what (ascendle) (ProductCamp Boston 2016)

Hybrid Company

• Onshore project management

• Offshore technical resources

• Software engineers

• Quality assurance engineers

Page 17: I have an app idea, now what (ascendle) (ProductCamp Boston 2016)

Hybrid Company

They manage the resources

Curated resources

Face-to-face time

Lower overall cost

Prices a little higher than direct to offshore companies

Page 18: I have an app idea, now what (ascendle) (ProductCamp Boston 2016)

Which to Choose?

Technical Co-founder

Hybrid Company

1

2

Page 19: I have an app idea, now what (ascendle) (ProductCamp Boston 2016)

Credibility Indicators

• Shippable software demonstrated on a regular basis – every 2 weeks is ideal.

• You have ability to influence priorities.

• Testing is done all the time, not “at the end.”

• Automated test techniques are used.

• Support after the product is released.

Page 20: I have an app idea, now what (ascendle) (ProductCamp Boston 2016)

After Release

leedman, plantronicsgermany, azrainman (Flickr)

Page 21: I have an app idea, now what (ascendle) (ProductCamp Boston 2016)

When Should I Move it In-house?

• You need continuous and significant software development.

• You feel like you “have to own it.”

• There’s funding to support a fullteam.

• You’ve found the right technicalleader.

fabola (Flickr)

Page 22: I have an app idea, now what (ascendle) (ProductCamp Boston 2016)

From Our Blog

11 Questions You Should Always Ask App Development Companies

How Much Does it Cost to Make an App?

Page 23: I have an app idea, now what (ascendle) (ProductCamp Boston 2016)

THANK YOU!

Ascendle.com/Blog

Dave Todaro

@dave_todaro

Ascendle.com